INNO NATOUR RO 2010Group.: 1 1 Case Study: Association Tourism Bucovina Final Analysis Stefan cel Mare University of Suceava Faculty of Economics and Public Administration Str. Universitatii SUCEAVA, ROMANIA Students: Andrighetto Nicola Humpeler Matthias Molamehmedov Fikri Romppanen Mari Rudeanu Andrei Todorova Teodora Albu Otilia Morosan-Danila Lucia

INNO NATOUR RO 2010Group.: 1 Content:  Introduction  Stakeholder  SWOT (Bucovina, ATB)  General proposals  Main proposals  Conclusions 2

INNO NATOUR RO 2010Group.: 1 Introduction 3 Case Study: Association Tourism Bucovina, Ro  The NGO was founded in 2001 from a German project of economic development with the purpose of attracting more tourists in the area of Bucovina and build a network for actors that are involved in the tourism. Main goals:  increase the number of tourists  make the area more attractive  promote Bucovina area as the main destination for national and international tourism market Members:  37  hotels, restaurants, pensions, handicraft, guest houses

INNO NATOUR RO 2010Group.: 1 Stakeholder 4  owners  employees of the companies  tourists  journalists  other NGOs  tour operators

INNO NATOUR RO 2010Group.: 1 SWOT | Region of Bucovina 5 THREATS WEAKNESSES OPPORTUNITIES STRENGTH Landscape (natural and cultural) Natural and cultural heritage Fresh air and water Accessibility by car Food Public transportation (Air, Road, Train) Image of Romania Infrastructure Garbage Dust Lack of funding from the Bucovina regional municipality Better infrastructure Tourism trend Nature keeps natural Other similar regions (Maramures, Transilvania) Environmental problems Government

INNO NATOUR RO 2010Group.: 1 6 THREATS WEAKNESSES OPPORTUNITIES STRENGTH SWOT | Association Tourism Bucovina International advertising Simple structure The biggest NGO in Bucovina The most known association in Bucovina The members are the most important hotels in Bucovina guaranteed Quality Small budget Quality of webpage Language of website Fast changes in the structure Conflicts between members Lack of new ideas Attracting young people, different target groups EU-project (funding) Diversify the offers Taking advantage of all the natural potentials mass media advertising Diversify the offers International expansion of advertisement Specialized advertisement for the target groups Other NGO’s Further loss of members, Lack of motivation

INNO NATOUR RO 2010Group.: 1 General Proposals  Branding the hotels with the Bucovina Association Logo  Restyling webpage with new languages and prices, create a section for the tourist comments  Promoting the area for families ( zoo, water park, etc…)  Discount for bringing others members  Improve quality services by courses  NGO can improve the relationship between students and hotels  Partnership with other NGOs  a common initiatives among hotels owners in low season (2for3 nights)  promotion for the students and larger groups  Focus on outdoor activities (mountain-bike, walking..), the NGO can provide a map to hotels about outdoor activities  Organize an ecological week(s) on volunteering basis for the garbage collection 7

INNO NATOUR RO 2010Group.: 1  Branding the hotels with the Bucovina Association Logo  Bigger (15cmx15cm at least)and multicolor (visibility)  Official logo of the association must be on all hotel doors  Fliers and stickers on the reception  More severity to hotels about the logo  Pay attention to:  NGO members will not respect the use of the logo  Competition with companies that have similar logos 8 Main Proposals: 1/3 The Logo

INNO NATOUR RO 2010Group.: 1  Restyling webpage with new languages and prices, create a section for the tourist comments  3 language at least (internalization)  List of hotels divided for the quality services  New name (  List of hotels divided for the quality services  Comments section (blog)  Pay attention to :  Necessity to update the website (time loss)  Frequent costs  Necessity to pay attention to blog and answers in short time 9 Main Proposals: 2/3 The Homepage

INNO NATOUR RO 2010Group.: 1  Promoting the area for families ( zoo, water park, etc…)  Promotional packages for families  New image of Bucovina area(international promotion of Bucovina as area keeps friendly)  Focus on all target groups  More attractions for families(water park, alternative zoo)  Pensions with friendly pets(cats, dogs, horses)-pet therapy  Create more playgrounds for children  Pay attention to :  Focus on limited target groups  Hotels can’t accept this idea  Invest without considering the risk  Other region competition  Competition between members  Bad treatment for the animals 10 Main Proposals: 3/3 The promoting the area for families.

INNO NATOUR RO 2010Group.: 1 Conclusions  The NGO has a small budget and needs new ideas with immediate effects  The new ideas have to create a network between the members (more cooperation in the organization)  Innovative methods can be easily followed if the members are willing to accept them  The innovation ideas are separated into three levels of difficulties: easy, medium and high, for fast implementation they should start from the easiest ones 11

INNO NATOUR RO 2010Group.: 1 12 Thank you for your attention! Questions ?