2. Vision –Escape from stress –Silence and peace Mission –Back to roots –Offer activities –Luxurous relaxing –Spiritual elements –Nature Values

3. History Old house with family traditions Old and new values

4. Business Organisation Owner / Manager / Marketing Sonja Neyer Organisation / Services Heidi Taina Farmer Michael Drymel 2 Houseworkers Meike Knöchel & Stessie Verraes

5. Products and Services Full time residential or nourish yourself Easy furnished room or luxurous interior Choice of activities and courses

6. Market analysis Juridical aspects –Common market –Subsidies The industry Vorarlberg –Bartholomäberg

7. Tourism in Austria –Overnight Stays in Austria –Growing Market

8. - Origin of tourist in Austria

9. Target Group and Competitors Segments –Geographic criteria –Social criteria Competitors –No direct competition –Harsh competition in different sectors Competitive advantages –Combination –Size –Sustainability –Individual Program

10. Strategy and Plans Business strategy –Luxury and high class sector –Create a close to nature feeling –Combination Objectives Communication plan

11. Marketing Mix Product - Individually adapted services Price –€ 500 per night for a double room ( b&b ) Place –Direct distribution –Location Promotion –Push strategy –PR and advertisement

12. Promotional Video

13. Financial Analysis Capital Spending: 100‘000 € 80‘000 € by main owner; 20 000 € by four more shareholders Breakeven analysis

14. Sales Projections & Operating Costs

15. Profit and Loss Account

16. Balance sheet

17. Risk Analysis Strenghts - Low investments - Motivated personnel - Sustainable - Location - Individual combination services Weaknesses - Limited size - New business - No experience Opportunities -Growing need of relaxation - Simplicity - Change of ideology Threats - Idealism of holidays - Accidents - Competition

18. Critical Succes Factors –Completely new concept –Harsh competition Alternative scenarios –Heidi Holidays –Incentive –Team building

19. Conclusion High potential New concept with success Still growing market  further expansion possible Sustainable company  Planet  Profit  People

20. The Zen Guru Master ( Happy April Fool´s Day )

21. Thank you for your attention … Visit us soon at the Zen Zone Hotel !!