ASPS/PSEF/ASMS Annual Meeting Los Angeles 15October2000

NOW THATS B-I-G! The period will bring the single greatest change in worldwide economic and business conditions since we came down from the trees. David Schneider & Grady Means, MetaCapitalism

White Collar Revolution!

The World Is Your Oyster!

DISTINCT … OR EXTINCT! If there is nothing very special about your work, no matter how hard you apply yourself, you wont get noticed and that increasingly means you wont get paid much, either. Michael Goldhaber, Wired

Women and new- economy management …

The New Economy … Shout goodbye to command and control! Shout goodbye to hierarchy! Shout goodbye to knowing ones place!

On average, women and men possess a number of different innate skills. And current trends suggest that many sectors of the twenty-first-century economic community are going to need the natural talents of women. … Womens facility for networking and reaching consensus will become more and more important as companies dismantle hierarchical management structures and emphasize egalitarian team playing. Helen Fisher, The First Sex: The Natural Talents of Women and How They are Changing the World

Tomorrow belongs to women. Helen Fisher, The First Sex: The Natural Talents of Women and How They Are Changing the World

Boys are trained in a way that will make them irrelevant. Phil Slater

N.W.O.: Was-Is Pine-paneled Office Address: 1 Big Man Plaza Secretary Suit Formal Rank conscious Pretense (Failures are for fools.) I love Yes men Self-contained White is the color of gold Seat 9B, UA233 Address: Typing: 60 WPM Casual M-F Approachable We are a HOT Team Screwing up is as normal as breathing I love Misfits! I love partners Rainbow rules!

The Death Knell for Ordinary: Pursuing Difference!

The surplus society has a surplus of similar companies, employing similar people, with similar educational backgrounds, working in similar jobs, coming up with similar ideas, producing similar things, with similar prices and similar quality. Kjell Nordstrom and Jonas Ridderstrale, Funky Business

Web World Is the World!

/1221AM: 2,461,940,629

/0217AM: 2,797,588,916

46 days, 1 hour, 56 minutes … +335,648,287

Anne Busquet/ American Express Not: Age of the Internet Is: Age of Customer Control

The Web enables total transparency. People with access to relevant information are beginning to challenge any type of authority. The stupid, loyal and humble customer, employee, patient or citizen is dead. Kjell Nordstrom and Jonas Ridderstrale, Funky Business

Women Rule!

????????? Home Furnishings … 94% Vacations … 92% Houses … 91% Bank Account … 89% Health Care … 80% Consumer Electronics … 51% Cars … 50%+/80% Etc.

Women and Healthcare Women are … more dissatisfied, frustrated by the way they are treated and spoken down to by physicians, seek more information, are more pressed for time … and make 75% of health care decisions and control 2/3 of health care $$$$ [and constitute 2/3 of health care employees]. Source: Patricia Braus, Marketing Healthcare to Women

Read This Book … EVEolution: The Eight Truths of Marketing to Women Faith Popcorn & Lys Marigold

EVEolution: Truth No. 1 Connecting Your Female Consumers to Each Other Connects Them to Your Brand

The Connection Proclivity in women starts early. When asked, How was school today? a girl usually tells her mother every detail of what happened, while a boy might grunt, Fine. EVEolution

Weight Watchers International Model What if ExxonMobil or Shell dipped into their credit card database to help commuting women interview and make a choice of car pool partners? What if American Express made a concerted effort to connect up female empty-nesters through on-line and off-line programs, geared to help women re-enter the workforce with todays skills? EVEolution

Women dont buy brands. They join them. Faith Popcorn, EVEolution Faith Popcorn

Honey, are you sure you have the kind of money it takes to be looking at a car like this?

Excuse me, doctor, but its my neck thats in pain!

STATEMENT OF PHILOSOPHY: I am a businessperson. An analyst. A pragmatist. The enormous social good of increased womens power is clear to me; but it is not my bailiwick. My game is haranguing business leaders about my fact-based conviction that womens increasing power – leadership skills and purchasing power – is the strongest and most dynamic force at work in the American economy today. Dare I say it as a long-time Palo Altan … THIS IS EVEN BIGGER THAN THE INTERNET! Tom Peters

Speaking of Enormous Opportunities

Stats 18-44: -1% 55+: +21% (55-64: +47%)

Aging/Elderly $$$$$$$$$$$$ Im in charge!

Priorities: Aging/Elderly Experiences … Convenience … Comfort … Access … Respect!

Embracing an Age of Self-Determination!

You are the storyteller of your own life, and you can create your own legend or not. Isabel Allende

Anne Busquet/ American Express Not: Age of the Internet Is: Age of Customer Control

Such a critical mass of older women with a tradition of rebellion and independence and a way of making a living has not occurred before in history. Gerda Lerner, historian

Savior for the Sick vs.Partner for Good Health Source: NPR/VPR

Im in charge. (Period.) Respect my intelligence. (Its my life. I, too, was born with a brain.) Forget the WHITE COAT. Show up on time.

Leadership!

Brand Leadership! A key – perhaps the key – to leadership is the effective communication of a story. Howard Gardner Leading Minds: An Anatomy of Leadership

Create a Cause, not a business. Gary Hamel, Fortune (06.00), on re- inventing a company (Exemplar #1: Charles Schwab)

A leader is a dealer in hope. Napoleon