IndusInd Bank – Website http://www.indusind.com/content/home/personal-banking.html

Project Description To implement a complete redesign of the website based on Adobe CQ5 platform with a face-lift, re-applying the branding and to increase the user interaction on the website. This new platform will migrate IndusInd from their existing WCM platform, Infrastructure and existing look and feel to a new standard based and scalable/reliable platform with a new along with increased user interactions in mind. This will also enable their future innovations, growth and an interactive experience for the users. Objective: Redesign the IndusInd website To provide the best-in-class user experience To generate more leads and inquiries Migrate the website to Adobe CQ5 platform for better content and platform management

Personas – Target Audience Ankit Male 20 Years College Student Rashmi Female 34 Years Housewife Vivek Male 42 Years Businessman Deepika Female 28 Years HR Manager Ankit is a highly tech savvy person and is always open to new ideas and innovations Rashmi is a basic internet user, who browses through the social networking websites Vivek is tech-savvy and is always looking for a good user experience Deepika is an advanced internet user and is interested in technological updates Aspirations Higher education Good career Vacations abroad Own a car and a house Aspirations Kids education Husband’s promotion Vacations abroad Own a big car and a house Savings for old age Aspirations Children’s education and family Expand the business Explore new business opportunities Build a house, protection of family Planning retirement Aspirations Aiming for a higher designation Purchase a car Build a house

UX Process Business requirements analysis, and digital strategy Understanding the business objectives from various stakeholders and crafting an overall digital strategy Defining user journeys Identifying target audience and creating personas UX Strategy Crafting the user experience strategy Information Architecture Defining task and grouping of information based on the user profile identified Wireframes Creating detailed wireframes for different user journeys Creative & GUI Designs Bringing journeys to life

UX Strategy Don’t Sell, help me buy Make It Relevant Customer visits the website but not the web pages Make It Relevant Profile and segment your customer Cookies can be used to further personalise the content Personalise the content Customisable home page elements that can be further toned down to individual interests 3-way communication Share Connect Ask Rate and Review Multi-Device Compatible Consistent experience across devices

Innovative User Experience Key Features Robust information architecture Allow users to find the required information within a few clicks Conversational approach Personalisation – Allows users to personalise news, sports, technology updates on the bank website Making it one-stop access to all the daily updates that the users want Quick Services – Get your account statements, balance and mini statement without logging in

Information Architecture

Sample Wireframes Homepage www.indusind.com Saving Accounts landing page www.indusind.com

(user can see the live preview of the selection) Sample Wireframes Personalisation (user can see the live preview of the selection)

Saving Account Landing Page Sample Wireframes Saving Account Landing Page

Why we deserve the UXie? Never done before personalisation feature on a banking website, where users can personalise news, finance, sports and technology widgets Live preview of how the layout would look like after personalisation User can retain the personalised look because of the cookies stored on his device Conversational approach that is carried forward in the navigation as well. Thereby clearly articulating what users are looking for

Why we deserve the UXie? Use of geolocation based service for users to quickly find out the nearest ATM/branch without entering the current location Integration of Google Maps in to the website along with few additional features like email and SMS address just enhances the user experience User can also see what are the different services available for that particular ATM/branch