Report May 2015 – Launch: EX3800 Overall 165 Clippings in May by

Report May NETGEAR Retail Business Unit

NETGEAR RBU PR Summary April  Total: May: 143 (RBU) (2 both)  Coverage is focused on EX3800, Smart Home in general, Security hole regarding Netgear routers  PR-Activities: L&P translated and sent out the EX3800 press release L&P adressed the ambassador program to further bloggers from the product tester campaign on facebook L&P arranged the translation of the superfan website L&P translated several product descriptions for superfan content L&P helped intensively several Arlo testers to handle the product L&P filled out a questionaire regarding a RN202 review in Com! Magazine L&P answered several questions of a journalist of POS-Mail regarding Arlo – article published L&P attended superfan program call and sent over several program suggestions for Germany L&P helped several ambassadors who had problems with the products while testing L&P started arranging a press tour in vienna in June (three meetings arranged, more are not possible because of timing problems of the attending Netgear people) L&P sent out statement reg. security issue to two media (ITEspresso, heise)

Report May NETGEAR Retail Business Unit NETGEAR RBU PR Summary May  Total: May: 144 (RBU)  Coverage is focused on EX3800, Smart Home in general, Security issue regarding Netgear routers  Review published: Arlo: Telecom Handel, telecom-handel.de, com-magazin.de R7500: Chip Sonderhefte, chip.de R7000: Chip Sonderhefte, Mac Life, maclife.de, tech.de R6250: Chip Sonderhefte D6300B: Chip Sonderhefte R6200B: Chip Sonderhefte RN102: Chip Sonderhefte RN104: Chip Sonderhefte RN312: Chip Sonderhefte RN314: Chip Sonderhefte

Report May NETGEAR Retail Business Unit NETGEAR RBU PR Summary May  Review units placed in reviews:

Report May NETGEAR Retail Business Unit NETGEAR eCom & Social Media Summary May AMAZON DE:  Sent final weekly reporting to HQ  L&P hold a meeting with Petur from Gominga regarding tracking system optimisation  165 issues handled in May 2015 FACEBOOK (in May (+14)) and other social media channels  L&P answered several questions about Netgear products and functions posted on our timeline or sent via FB message.  WiFi-optimization-series started on May 26 th, L&P / Glancers created some graphics (“WiFi-Snail”) for Facebook  The home security survey/Arlo raffle ended on May 8 th, 2015 (116 participants). We announced the winners and posted the results on Facebook  L&P posted several product updates in the social media channels  L&P attended Social Media reporting call with the HQ  L&P created an ongoing editorial schedule for facebook  L&P battled two shitstorm users at facebook and avoided an escalation

Report May NETGEAR Retail Business Unit NETGEAR eCom & Social Media Summary May  Posts: May 4 th : happy Monday post (Star Wars Day) May 5 th : Arlo review via telecom-handel.de May 5 th : EX2700 product review May 6 th : PC Welt raffle (R8000, ReadyNAS 200, GSS108) May 6 th : reminder: home security survey and Arlo raffle May 8 th : funny weekend post May 11 th : happy Monday post (caffeinated owl chart) May 11 th : participation deadline home security survey and Arlo raffle May 12 th : survey results May 13 th : user footage: Arlo video May 14 th : Father’s Day post May 18 th : happy Monday post May 19 th : EX2700 product review May 20 th : funny rail strike post May 20 th : user footage: Arlo action cam May 26 th: first post of the WiFi-optimization-series May 27 th : second post of the WiFi-optimization-series May 29 th : third post of the WiFi-optimization-series

Report May NETGEAR Retail Business Unit NETGEAR Facebook Posts May

Report May NETGEAR Retail Business Unit NETGEAR Facebook Posts May

NETGEAR Facebook Insights May Report May NETGEAR Retail Business Unit

NETGEAR Facebook Insights May Report May NETGEAR Retail Business Unit

NETGEAR RBU Twitter (313 Follower, +3 in May)

Report May NETGEAR Retail Business Unit NETGEAR Ambassadors May Lilly Checkts: LINKLINK [2.392 Facebook fans] Tanja Testet: LINK [29 G+ Follower]LINK Needs4geeks: LINKLINK [21 Facebook fans]

Report May NETGEAR Retail Business Unit NETGEAR EX3800 Summary May Overall 14 clippings

Report May NETGEAR Retail Business Unit NETGEAR RBU Coverage – Topics

Report May NETGEAR Retail Business Unit IT-ConsumerChannelMobile & GadgetsSmart Home ChipChannelPartnerGizmodoSmart Home Computer BildComputer Reseller NewsCashy's Blog (blog)Plugged Media c'tIT BusinessStadtbremerhaven (blog)imaedia.de (blog) PC goTelecom HandelMobile Geeks (blog)dpa PC MagazinDealers OnlyMobiflip.de (blog) PC-Welt Techstage.de (blog) teltarif.de vowe.net (blog) Golem.de imaedia.de (blog) computerbase.de netzwelt.de ITEspresso.de businesstraveller.de ZDNet Pureglam winfuture dpa itseccity dpa GamingGeneral InterestMac / iOSBlogging Mums just-one.eu (blog)Guter RatMacweltsarahhatsgetestet GamestarSpiegel Onlineifun.de (blog)Sookies Produkttests GamespotFocus OnlineMacupTina Maria Produkttesterblog dpa Tina Testet tvdigital.de Gadgetina hoerzu.de dpa NETGEAR RBU VIP – Media

Report May NETGEAR Retail Business Unit NETGEAR RBU VIP IT – Media

Report May NETGEAR Commercial Business Unit

NETGEAR CBU Summary May  Total: 20 (CBU) (2 both)  Coverage is focused on the ProSAFE Click-Switch-Series  PR-Activities: L&P wrote newsletter for the Netgear partner Bechtle in Switzerland L&P wrote a press release regarding the webinars, that are free for all now and published it in several social media channels L&P attended the PR briefing webinar regarding RN3130 L&P offered RN3130 c’t, storage-insider.de, speicherguide.de for a review, so far no positive feedback L&P arranged M6100 review for itadministrator.de L&P arranged a review of FVS336 in c’t magazine – waiting for results L&P wrote answers for Jörg Lösche for a router feature in ComputerResellerNews  Newsroom: May, 6 th : WEBINAR: wifi info and tips for retirement homes: LINKLINK May, 20 th : Readers Choice Award, Netgear nominated twice: LINKLINK

Report May NETGEAR Commercial Business Unit NETGEAR CBU Summary May  Case Studies: Case Study Hotel Gmachl in Austria: written and at Netgear for approval, waiting for feedback. Case Study Private Hochschule Göttingen: written and at Netgear for approval, waiting for feedback. CaseStudy Howasped: finished and delivered. CaseStudy Kleine Wolke: written and at Netgear for approval, waiting for feedback. Case Study salus kliniken: written and at Netgear for approval, waiting for feedback. Case Study Philippinie: cancelled because the project was no success. CaseStudy Max Jenne: basic questionaire sent to customer, interview process started, waiting for feedback from customer who does not respond to anything anymore. Case Study Marienbad Nürnberg: basic questionaire sent, waiting for feedback from the Netgear partner who is not answering on any . Case Study BOS Food: basic questionaire process finished, in writing process with new concept orientaded for netgear sales(shorter, bullet points) Case Study Flughafen: contact details received, will be contacted as soon as the project is successfully finished and the customer is informed

Report May NETGEAR Commercial Business Unit NETGEAR CBU Coverage – Topics

Report May NETGEAR Commercial Business Unit NETGEAR CBU VIP Media

Report May NETGEAR Overall

NETGEAR VIP Media

Report May NETGEAR Overall NETGEAR Overall Sentiment Breakdown

Report May NETGEAR Overall NETGEAR Overall Category Breakdown