Modern Age 1960-2006. Overview Globalizing economy Trade agreements, outsourced production Identity Politics: 1964 Civil Rights Act, sexual revolution.

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Presentation transcript:

Modern Age

Overview Globalizing economy Trade agreements, outsourced production Identity Politics: 1964 Civil Rights Act, sexual revolution 1964 JFK killed, 1968 MLK Media increase-60s television, 90s internet Music-based movements-street style E-commerce, TARGET markets

60s 1959 PANTYhose Protests: Cuba, Mid-East, Vietnam Travel, visibility, awareness (eclectic) Avant-garde: Paco Rabanne, Pierre Cardin, Yves St. Laurent (nontraditional materials) Youthquake: Quant-MOD; Twiggy- supermodel 1964 Beatles

60s contd Star Trek (SPACE) Courreges, moon girl (trouser suits, & YSL) Givenchy, Hepburn (1961) Pucci, Op Art (also Warhol, Mondrian-YSL) Oleg Cassini, Jackie Kennedy American Fashion in limelight Hippies: solidarity w/working class Like French Revolution! Ethnic, Rock (Hendrix, Joplin), “Hair”, Woodstock (69) African garments/hairstyles: symbols of resistance

70s Star Wars (1977); Saturday Night Fever, DISCO (Halston); Annie Hall, androgynous; Shaft, blaxploitation Glam Rock (Elton John, Bowie, Cooper) Punk-Vivienne Westwood, Sex Pistols Designer Jeans, leisure suits, t- shirt as social statement Japan economic growth-designers (into 80s)-Kenzo, Yamamoto, Kawakubo, Miyake Product Licensing for mass merchants JCPenney/Halston

80s Economic stability (Reagan/Thatcher) Consumerist Spirit Casual wear boom Donna Karan, Perry Ellis, Ralph Lauren, Calvin Klein Fitness craze, Flashdance, 1983 Sports brands, branding Gaultier-Madonna, Underwear as Outerwear Wealthy/royal fashion leaders, Lady Di (1981)

Designer Decade, 80s contd. Marc Jacobs, Lacroix, Thierry Mugler, Versace, Lagerfeld (for Chanel) Armani-yuppies, American Gigolo Power suits Other film/TV Top Gun (85), Wall Street (87) Dallas (78-91), Dynasty (81-89), Miami Vice (84-89) MTV (1981), marriage-music/TV/fashion

90s Globalization 1989 Fall of Berlin; 1991 Dissolution of Soviet Union; 1991 Gulf War; 1993/1995 NAFTA, WTO Global retail Walmart “Glocalizing” products for varied markets Automatic Inventory Control, CAD

Music + Grunge: flannel, cargo pants, vintage Anna Sui Also Goth-black, platforms…body modifications spread/mainstream Hip-Hop: oversized, branding/logos Phat Farm, Sean John, Kangol Postmodern/deconstruction; recycling/historicism Helmut Lang, Margiela, Galliano, McQueen, Ozbek, Dolce & Gabbana Brand Reinvention: Gucci, Prada Designer as celebrity: Mizrahi, Ford

(Not on test) 2000 new millenium, world balance Terrorist attacks 2001, 2004, 2005 Patriotism China, economic power/manufacturing Cuban-Narciso Rodriguez Lebanese, Elie Saab Chinese-American, Vera Wang Partnerships Proenza Schouler, Heatherette Diesel, Etro

Technology in fashion accessories iPod ready jeans Techno textiles UV, performance E-commerce and 2005 no quotas Product placement Designer placement, “Sex and the City” YOUTH styles, conspicuous, “bling”, metrosexual Music/designers: Stefani, JLo Eco everything-environmentally responsible, socially responsible retail