Bror Salmelin, Head of Unit Information Society, European Commission Innovation and collaboration for productive economy: Changing the growth curve Bror Salmelin, Head of Unit Information Society, European Commission 1999-2002 NMW PJ FP6 Jan 2003 NWE BS

Structure context trends answers and action conclusion

Society: challenges and opportunities The EU has set the objectives for 2010… Lisbon council …. “To become the most competitive and dynamic knowledge-based economy in the world, capable of sustainable economic growth with more and better jobs and greater social cohesion.” eEurope: A major instrument providing consolidation in Member States IST: key technologies…. creation, sharing and exploitation of knowledge Knowledge & Skills determines the success of individuals and companies in the global economy

Globality: challenges and opportunities Productivity gap? Relocation of low quality standardized jobs and, high skilled work to countries outside the EU Job losses Inclusion (regional, rural, skills) Opportunities… Strengthening the European Research Area – the IST is a priority Investing in human capital – expand the base of qualified ICT practitioners in strategic niches, emerging technologies, skills of ICT users of innovative systems…

Interplay needed at all levels Legal & Self-regulatory Economy & Society Infrastructure & Technology

Value Creation in Knowledge Economy intangible economy extended products including embedded services, covering entire life cycles knowledge based economy digital content and services networking simultaneous, complex and multidisciplinary

Productivity gap? World Competitiveness ranking 2004 (http://www.weforum.org) : Finland, USA, Sweden, Taiwan, Denmark, Norway, Singapore,…..-> different models, very holistic! ILO statistics (http://www.ilo.org/public/english/employment/strat/kilm/htm) Productivity growth per hour not higher in US than in Europe! (US 3,4% p.a, e.g. Fi 5,6, UK 3,8%, F 3,9% in years 1980-2001) We work far less hours -> societal model and societal values

Winning paradigms : simultaneous, sharing and collaborating Handicraft Industrial E-business E-life + e-work Local Multinational Inherently global Space Sequential Simultaneous Operation Strategy Win-lose Win-win Competitive factor Skills Capacity Multi-skill Innovation Energy Transportation Materials Individual Information Communication mobility processing 1800 1850 1900 1950 1980 2000

Change of Paradigms Networking characteristics: complexity dynamics synthesis, and “best guesses” connectivity rather than competence Global issues binding technology, business and legal innovation “e- space” for “all” privacy, IPR, ADR etc…. public-private partnership Digitalization of goods and services from cost to value

Single European Electronic Market (SEEM)

Whole society in Change Societal Change ? impact Efficiency gains employment, skills, work organisation new products, services, business models contribution to wealth creation changes in product/sectoral value chains intensity Transaction/business size nature of transaction/business readiness Potential usage access technology infrastructure socio-economic infrastructure Phase e-Economy e-Society Take-up Best Practice Transformation Modified after OECD DSTI/ICCP/IIS(2000)5

New economy: research challenges Create a joint research agenda: 1. Finding the techno-economical drivers and enablers? 2. Describing macro-meso-microeconomic effects? - (synthetic) indicators for the new phenomenon - measuring economic performance 3. Creating multidisciplinatory research in living labs - models, scenarios, “new economic theory”, experiments….. Funding response from 7th Framework Programme for RTD

Thesis In knowledge economy the trends suggest us to move from organisation- to human centric perspective: We all have multiple simultaneous roles: private - public work – private often multiple and changing in context with no clear boundaries Organisations vs. Communities Organisations catalyse or inhibit value creation Incentives for the individuals to value creation

Knowledge Society Challenge: Put people in the centre Creating new living and working environments for all Combining productivity and quality of life Human centered: Location independently Time independently Device independently Knowledge supported ..opportunities for all..includes old & young people with disabilities other disadvantaged groups

People in the centre: Ambient intelligence Barrier-free surroundings media rich, multimodal, sensory perception context sensitive, identities, preferences, care, safety mobility, manipulation, navigation multiple roles, work, citizen, social/leisure communities design for all Empowering the users communication and collaboration, shared workspaces, social interaction, smart homes knowledge access, transfer, accumulation skills,value creation, innovation Barrier-free... mobility, manipulation, navigation.. important for inclusion, e.g. of people with disabilities design for all… must be integrated into mainstream system, software design - to remove/ avoid technical barriers to inclusion e.g. public service web pages tested for compatibility with speech activated output Empowering….. Full participation in the Knowledge Society To create a New Living and Working Environment when and where the individual wishes

Competence nodes networking L L L Competences Connectivity Leadership Customers

Emerging Technologies Beyond Robotics ’ Life like systems Complex System Presence Cognition Intelligence Perception Enhancing the best of human life through exploration of knowledge Ambient Small Large Disappearing computer Global Molecular computing Distributed Global computing Quantum information

Target: increasing participation at work improving communication in teams improving innovation and creativity

The process of innovation! AMI@work Whole innovation process supported by: Bringing research actors together with deployment and policy decision makers Fostering interlinking Innovating at the crossroads of the communities Facilitating, not controlling!

Ambient Intelligence @Work communities AMI@Work family of self-organising ERIA Communities relating to New Working Environments technology themes & SEEM horisontal communities challenging validation environments vertical communities Collaboration@Work Knowledge@Work Rural Information Society, Extended AgriFood Products and Services Rural@Work Life-Cycle Management @Work Sustainability, Individualisation and Interoperability for Products, Services and Environments Media @Work Modernisation of Public Administrations and Services Public Sector @Work Mobility@Work SEEM@Work Single European Electronic Market Innovative enabling technologies meet societal innovation - for systemic innovation, re-organising & transitions.

AMI @ work environments Required perspectives connectivity: the work and collaboration process; how to collaborate, how to transfer and accumulate knowledge, skills... access and interaction: the immediate working surrounding: media-rich location independent environment and connectivity individual at the centre: the context sensitivity: how to set the individuals personal environment, preferences, “identity” in the centre

Themes for research and verification in AMI@work value creation based on collaborative structures across and within organisations,   24 hours global work and business patterns across communities quest for knowledge and its conversion into value creation technology development and validation  empowering individual in knowledge economy, next phase of eWork "Conversing companies”     Networking/Community organization or non-organization Changing patterns of work in industry   regional innovation and collaboration societal innovation

Full Impact Needs Systemic Innovation Component innovation Systemic innovation

Timeline of EU Research Framework WP03-04 WP05-06 Call1 Call4 Call2 Call3 Call5 Call6 (tbc) 2003 2004 2005 2006 FP6 2007 - 2010 … FP7 WP + Calls Communication: "Preparing the future: reinforcing European research policy" (12/05/04) Adoption Proposals on FP, SPs and RfP eEurope 2010 Lisbon 2010 New Financial Perspectives Communication “Building our common future: Policy challenges and Budgetary means of the Enlarged Union 2007-2013" (10/02/04)

FP7 - 5+2 (+2) axes Individual research teams Research capacities Private/public partnerships (technology platform concept) Networking and collaboration Co-ordination of national and regional research programmes and policies + Space Security Innovation International cooperation ICT research maps onto all 5+2 (+2) axes Cutting across

Conclusions Human Centered Knowledge Society means New work paradigms Increased responsibility for the individual Increased productivity through innovation and creativity Time gain by collaborative structures and shared environments Increased possibilities for wealth creation by atypical job relations New work paradigms New work environments

Contact websites http://europa.eu.int/eeurope http://www.cordis.lu/ist http://www.amiatwork.com and e-mail: bror.salmelin@cec.eu.int A secure infrastructure is, along with broadband, a key enabler for the Information Society. * By mid-2003, the Cyber security task force (CSTF) should be operational, becoming a centre of competence on security questions. ' By end 2005, a 'culture of security' in the design and implementation of information and communication products should be achieved: private sector to develop best practices and standards and promote consistent application. Commission will support projects and work to raise awareness of security risks in all users. intermediate report of progress to be issued end 2003; with a final assessment by end 2005. * By end 2003, the Commission and Member States will establish a secure communications environment for the exchange of classified government information.