CA2007 INTRODUCTION TO NEW MEDIA AND BROADCASTING EPISODE 9 EPILOGUE

Course Description Influential histories of communications media and technological development, focusing on the shift from analog to digital practices and cultures that began mid-century and continues to the present, the development of radio, television and new media, general program production, function and relationship between different personnel involved, including basic production of new media projects.

EPISODE 1: PROLOGUE Oral media Written media Print media Electronic media Oral media Written media Print media Electronic media KEY TERMS in TV Aspect ratio Framing Camera angle Camera movement Transition KEY TERMS in TV Aspect ratio Framing Camera angle Camera movement Transition KEY TERMS in Audio Sound effect Foley Background music Music score Voice over KEY TERMS in Audio Sound effect Foley Background music Music score Voice over

1830s 1840s 1850s 1860s 1870s 1880s 1890s 1900s 1910s 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s 1837 Telegraph 1858 Transatlantic telegraph cable 1865 Theory of invisible waves 1876 Telephone 1884 Nipkow disk 1896 Wireless telegraph 1906 First voice on-air 1919 RCA 1920 KDKA / 1927 Electronic TV 1933 FM radio 1953 NTSC / 1958 DARPA 1967 PAL and SECAM / 1968 ARPANET 1976 USENET 1984 Personal computing / 1986 NSFNET 1991 WWW 1907 Navy telegraph 1913 Telegraph station 1927 Radio demonstration 1930 First radio station 1955 First TV station (CH4) 1967 First color TV (CH7) 2014 Digital television THAILAND EPISODE 2: HISTORY & EVOLUTION OF BROADCAST MEDIA

TELEVISION GENRES entertainment-based programs sit-com soap opera / drama series game show talk show reality show sport music show informative-based programs news documentary THINGS TO BE AWARE OF PRODUCTION ELEMENTS 1.TV Host and Participants 2.Shots 3.Graphics 4.Sound CONTENTS 1.Concept 2.Mood and Tone 3.Target audience EPISODE 3: TELEVISION PROGRAMMING

Pre-production Production Post-production Pre-production Production Post-production Evaluation idea development 1. camera 2. lighting 3. audio equipment 4. switcher 5. recording materials 6. post-production editing TV production equipment EPISODE 4: TV PRODUCTION AND PERSONNEL

studio production 1.STUDIO FLOOR [stage + cameras + lights + microphones] 2.STUDIO SUPPORT AREAS [dressing room, storage, etc.] 3.CONTROL ROOM [program control + visual switcher + audio mixer] 4.MCR (master control room) field production 1.MFP 2.EFP 3.ENG

CAST CREW talent, performer, actor, announcer MAIN CREW SUPPORTING/ SPECIALIZED CREW producer director art director production manager NON- TECHNICAL TECHNICAL script writer / creative staff floor/stage manager property master runner costume / hair / make-up artist camera operator / shooter lighting director technical director / switcher sound mixer / audio technician VDO / character generator operator editor

Audience Research and the Ratings Methodologies: Survey Interview Test Observation Nielsen’s Measurement Techniques 1.Diaries 2.Household meters 3.People-meters 4.Portable peoplemeter (PPM) Measurement Errors 1.Sampling error 2.Conceptual error 3.Nonresponse error EPISODE 6: RATING SYSTEM

Pre-production Production Post-production Pre-production Production Post-production  LIVE BROADCAST  AUDIO RECORDING  LIVE BROADCAST  AUDIO RECORDING Music Talk SFX 1.sound editing 2.sound mixing 3.sound mastering 1.sound editing 2.sound mixing 3.sound mastering EPISODE 7: RADIO PROGRAMMING

MUSIC FORMAT TALK FORMAT MUSIC FORMAT TALK FORMAT radio genres Contemporary hit radio Adult Contemporary Country Etc (60’s-70’s, 80’s, Jazz. etc.) News Talk Documentary Sports Religious Children Radio Drama

Steps to design 1.THE STRATEGY 2.THE SCOPE 3.THE STRUCTURE 4.THE SKELETON 5.THE SURFACE SENDER <> MESSAGE <> CHANNEL <> RECEIVER = SENDER = RECEIVER UI  User Interface UX  User Experience EPISODE 8: NEW MEDIA