1. CA2007 INTRODUCTION TO NEW MEDIA AND BROADCASTING EPISODE 9 EPILOGUE: NEW MEDIA

2. PREVIOUSLY... Oral media Written media Print media Electronic media Oral media Written media Print media Electronic media KEY TERMS in TV Aspect ratio Framing Camera angle Camera movement Transition KEY TERMS in TV Aspect ratio Framing Camera angle Camera movement Transition KEY TERMS in Audio Sound effect Foley Background music Music score Voice over KEY TERMS in Audio Sound effect Foley Background music Music score Voice over

3. 1830s 1840s 1850s 1860s 1870s 1880s 1890s 1900s 1910s 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s 1837 Telegraph 1858 Transatlantic telegraph cable 1865 Theory of invisible waves 1876 Telephone 1884 Nipkow disk 1896 Wireless telegraph 1906 First voice on-air 1919 RCA 1920 KDKA / 1927 Electronic TV 1933 FM radio 1953 NTSC / 1958 DARPA 1967 PAL and SECAM / 1968 ARPANET 1976 USENET 1984 Personal computing / 1986 NSFNET 1991 WWW 1907 Navy telegraph 1913 Telegraph station 1927 Radio demonstration 1930 First radio station 1955 First TV station (CH4) 1967 First color TV (CH7) 2014 Digital television THAILAND

4. TELEVISION GENRES entertainment-based programs sit-com soap opera / drama series game show talk show reality show sport music show informative-based programs news documentary THINGS TO BE AWARE OF PRODUCTION ELEMENTS 1.TV Host and Participants 2.Shots 3.Graphics 4.Sound CONTENTS 1.Concept 2.Mood and Tone 3.Target audience

5. Pre-production Production Post-production Pre-production Production Post-production Evaluation idea development 1. camera 2. lighting 3. audio equipment 4. switcher 5. recording materials 6. post-production editing TV production equipment

6. studio production 1.STUDIO FLOOR [stage + cameras + lights + microphones] 2.STUDIO SUPPORT AREAS [dressing room, storage, etc.] 3.CONTROL ROOM [program control + visual switcher + audio mixer] 4.MCR (master control room) field production 1.MFP 2.EFP 3.ENG

7. CAST CREW talent, performer, actor, announcer MAIN CREW SUPPORTING/ SPECIALIZED CREW producer director art director production manager NON- TECHNICAL TECHNICAL script writer / creative staff floor/stage manager property master runner costume / hair / make-up artist camera operator / shooter lighting director technical director / switcher sound mixer / audio technician VDO / character generator operator editor

8. PREVIOUSLY... Audience Research and the Ratings Methodologies: Survey Interview Test Observation Nielsen’s Measurement Techniques 1.Diaries 2.Household meters 3.People-meters 4.Portable peoplemeter (PPM) Measurement Errors 1.Sampling error 2.Conceptual error 3.Nonresponse error

9. Pre-production Production Post-production Pre-production Production Post-production  LIVE BROADCAST  AUDIO RECORDING  LIVE BROADCAST  AUDIO RECORDING Music Talk SFX 1.sound editing 2.sound mixing 3.sound mastering 1.sound editing 2.sound mixing 3.sound mastering

10. MUSIC FORMAT TALK FORMAT MUSIC FORMAT TALK FORMAT radio genres Contemporary hit radio Adult Contemporary Country Etc (60’s-70’s, 80’s, Jazz. etc.) News Talk Documentary Sports Religious Children Radio Drama

11. CA2007 INTRODUCTION TO NEW MEDIA AND BROADCASTING EPISODE 9 EPILOGUE: NEW MEDIA

12. OVERVIEW _ Previous episodes review _ Characteristics of NEW MEDIA _ UI and UX

13. Old media SENDER  MESSAGE  CHANNEL  RECEIVER

14. + Communication technology + Information technology

15. New media SENDER <> MESSAGE <> CHANNEL <> RECEIVER = SENDER = RECEIVER

16. New media SENDER <> MESSAGE <> CHANNEL <> RECEIVER = SENDER = RECEIVER “User”

17. New media SENDER <> MESSAGE <> CHANNEL <> RECEIVER = SENDER = RECEIVER Producer + Consumer = Prosumer

18. CHARACTERISTICS OF NEW MEDIA (R.K. Logan, 2010) 1. Two-way communication 2. Ease of access & dissemination 3. Continuous learning 4. Alignment & Integration 5. Creation of community 6. Portability 7. Convergence 8. Interoperability 9. Aggregation of content 10. Variety, Choice, & Long tail 11. Reintegration of consumer & producer 12. Social collectivity/ Cyber-cooperation 13. Remix culture 14. From products to services 15. User-based transformation 16. Comparison to old media

19. New media content is Not just about ‘the what’ but also ‘the how’

20. UI and UX design

21. User interface design (UID) is a process of visually guiding the user through a product’s interface via interactive elements and across all sizes/platforms. UID is responsible for the transference of a brand’s strengths and visual assets to a product’s interface as to best enhance the user’s experience

22. User experience design (UXD) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product

23. Elements of UX 1.THE SURFACE 2.THE SKELETON 3.THE STRUCTURE 4.THE SCOPE 5.THE STRATEGY

24. Elements of UX 1.THE SURFACE 2.THE SKELETON 3.THE STRUCTURE 4.THE SCOPE 5.THE STRATEGY : Visual Design / User Interface

25. Elements of UX 1.THE SURFACE 2.THE SKELETON 3.THE STRUCTURE 4.THE SCOPE 5.THE STRATEGY : Wire-frame, Interaction patterns, Global navigation

26. Elements of UX 1.THE SURFACE 2.THE SKELETON 3.THE STRUCTURE 4.THE SCOPE 5.THE STRATEGY : Information architecture, Defining content

27. Elements of UX 1.THE SURFACE 2.THE SKELETON 3.THE STRUCTURE 4.THE SCOPE 5.THE STRATEGY : Functionality, Usefulness, Requirement  Entertainment  Game  News  Productivity  Search tools  Social networking  Sports  Travel  Utility  Weather

28. Elements of UX 1.THE SURFACE 2.THE SKELETON 3.THE STRUCTURE 4.THE SCOPE 5.THE STRATEGY : Business requirements, Defining user Needs, Goals and Aspirations  Project summary  Objectives  Target audiences  Messages  Competitors

29. prototyping

30. REFERENCES: Jayan Narayanan. Kaewthep, Kanchana and Nikom Chaikunpol. New Media Studies Manual. Bangkok: TRF, 2012.