1 E-Commerce Prof. Sheizaf Rafaeli Conferencing: Textual, Instant Messaging, Buddies, Communities Information Sharing and the Idea Economy

2 E-Commerce, Conferencing, Sheizaf Rafaeli Whether you run a public Web site or a private intranet, a discussion server is a must-have to create a sense of community. Listserv majordomo IRC, ICQ Usenet, NNTP UToK, Odigo ThirdVoice iMarkUp Napster, Gnutella Icast, Jabber, Everybuddy, Bantu Bloggers

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6 Metcalfe, Reed See Reed’s stuff on /gfn and in HBR Metcalfe: the total value of a communication network grows with the square of the number of devices or people it connects. Reed: While many kinds of value grow proportionally to network size and some grow proportionally to the square of network size, some network structures scale even faster. Networks that support the construction of communicating groups create value that scales exponentially with network size

7 E-Commerce, Conferencing, Sheizaf Rafaeli n Peer to Peer (P2P) - napster, Gnutella n Data and file sharing –DocSpace –I-drive –FreeBack n Collaborative presentations and meetings –Webex –Centra n Peer to Peer (P2P) - napster, Gnutella n Data and file sharing –DocSpace –I-drive –FreeBack n Collaborative presentations and meetings –Webex –Centra Collaboration tools and technology n Buddy list –ICQ –Odigo n IM –ICQ –YAHOO –AOL –jabber.com –Everybuddy –Bantu –Tribal Voice n Buddy list –ICQ –Odigo n IM –ICQ –YAHOO –AOL –jabber.com –Everybuddy –Bantu –Tribal Voice

8 E-Commerce, Conferencing, Sheizaf Rafaeli n Web annotations –Odigo –ThirdVoice –Ubique –UtoK –IMarkUp –Icast n Collaborative surfing –Net2gether n Collaborative shopping –Mercata –Mobshop n Web annotations –Odigo –ThirdVoice –Ubique –UtoK –IMarkUp –Icast n Collaborative surfing –Net2gether n Collaborative shopping –Mercata –Mobshop Collaboration tools and technology 2 n Interactive commerce –Membiz –Bet and chat n Interactive commerce technologies –human click n Voice/Visual chat –Videonet –Hi-Res n Interactive commerce –Membiz –Bet and chat n Interactive commerce technologies –human click n Voice/Visual chat –Videonet –Hi-Res

9 E-Commerce, Conferencing, Sheizaf Rafaeli Collaboration tools and technology 2 “ WebLogs ” “ WebLogs ” –Blogger, Plastic, Manilasites, Pitas, GreyMatter, Slashdot n WebCams Netmeeting, webcamnow, etc. n E-Groups: –egroups.com, groups.yahoo.com, “ WebLogs ” “ WebLogs ” –Blogger, Plastic, Manilasites, Pitas, GreyMatter, Slashdot n WebCams Netmeeting, webcamnow, etc. n E-Groups: –egroups.com, groups.yahoo.com, n E-Groups: –Accessboards, Beseen, –Coollist, CustomPost, –Delphi Forums, Ezboard, LiveUniverse.com, Multicity.com, Topica, World Crossing n E-Groups: –Accessboards, Beseen, –Coollist, CustomPost, –Delphi Forums, Ezboard, LiveUniverse.com, Multicity.com, Topica, World Crossing

10 E-Commerce, Conferencing, Sheizaf Rafaeli Dimensions of interest n Proprietary or public ownership? n Read Only vs. Read/Write n Synchronous vs. A- Synchronous n Structure: Threaded vs. non-threaded n Structure: moderator? n Structure: Automatic censoring? n text only vs. rich media n Specific vs. Open or General topic n Identity: history, anonymity n Summarizing tools and procedures n Openness? n View counts n Availability of finger, buddy lists n Cusomizability by owner, user n Cost n Speed, updates

11 E-Commerce, Conferencing, Sheizaf Rafaeli Synchronous choices n Talk, n-talk, y-talk n IRC, Netmeeting. See n ICQ n Web-based synchronous tools, “chats” n Stand alone, CGI-based, and Java-based –see n White-boards, Pow-wow

12 E-Commerce, Conferencing, Sheizaf Rafaeli A-Synchronous tools n Usenet n n (for listserv) …. But then there is the Web…. n Forum One:

13 E-Commerce, Conferencing, Sheizaf Rafaeli The seven e-business models

14 E-Commerce, Conferencing, Sheizaf Rafaeli How community features build value

15 E-Commerce, Conferencing, Sheizaf Rafaeli One-third of all users but two-thirds of sales

16 E-Commerce, Conferencing, Sheizaf Rafaeli Users of community features are twice as loyal

17 E-Commerce, Conferencing, Sheizaf Rafaeli How community features enhance content sites

18 E-Commerce, Conferencing, Sheizaf Rafaeli What the best sites do

19 E-Commerce, Conferencing, Sheizaf Rafaeli Models §Text, §Audio §Video §Archive?

E-Commerce, Conferencing, Sheizaf Rafaeli מסגרות לחיזוי והבנה של קבוצות במסחר אלקטרוני מי מדבר אל מי ומתי

E-Commerce, Conferencing, Sheizaf Rafaeli Discussion facilities in a special niche גיל המידע Audience Size Age of Info Telelphone, face-to-face שיחת טלפון radio television שידורים בכבלים lectures ספר books theater Graveyard tombstones מכתבים ?

22 E-Commerce, Conferencing, Sheizaf Rafaeli NNTP vs. Listserv

23 E-Commerce, Conferencing, Sheizaf Rafaeli Peer to Peer (P2P) computing n n A dramatic shift of the Internet landscape away from exaggerated focus on the WWW. n n Peer-to-peer will permeate the enterprise and consumer applications. P2P concentrates on distributed applications and "edge computing."

24 E-Commerce, Conferencing, Sheizaf Rafaeli n Reeves & Nass (1996): –Media Equation Theory n Sproull, Subramani, Kiesler, Walker & Waters (1996): –Computerized face as an interface Using a face as an interface n Technology examples: –Microsoft Office tools –Microsoft Bob…Agent –Ananova –NetSage n Technology examples: –Microsoft Office tools –Microsoft Bob…Agent –Ananova –NetSage

25 E-Commerce, Conferencing, Sheizaf Rafaeli Virtual presence Odigo’s Radar displayIBM’s Bubble display

26 E-Commerce, Conferencing, Sheizaf Rafaeli Virtual presence Human click’s interactive salesman Imagiland’s visual chat

27 E-Commerce, Conferencing, Sheizaf Rafaeli The interpersonal, voice See, e.g. fac .com

28 E-Commerce, Conferencing, Sheizaf Rafaeli Groupware collaboration tools n Lotus Domino n Microsoft Exchange, Outlook n Netscape’s Collabra n Many others

29 E-Commerce, Conferencing, Sheizaf Rafaeli Q. Jones, & Rafaeli. S., "Time to Split, Virtually: ‘Discourse Architecture’ and ‘Community Building’ as means to Creating Vibrant Virtual Metropolises". Electronic Markets, The International Journal of Electronic Commerce and Business Media. Vol. 10, No. 4, 2000, Routledge, London. Electronic Markets

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34 E-Commerce, Conferencing, Sheizaf Rafaeli Design Strategies “Social Scaffolding” n Define and Articulate PURPOSE n Build flexible, extensible PLACES n Create member PROFILES n Design for ROLES n Develop LEADERSHIP n Encourage ETIQUETTE n Promote cyclic EVENTS n Integrate RITUALS n Facilitate SUBGROUPS Based on: Amy Jo Kim’ Community Building on the Web

35 E-Commerce, Conferencing, Sheizaf Rafaeli Netiquette issues  Rule 1: Remember the Human Rule 1: Remember the Human Rule 1: Remember the Human  Rule 2: Adhere to the same standards of behavior online that you follow in real life Rule 2: Adhere to the same standards of behavior online that you follow in real life Rule 2: Adhere to the same standards of behavior online that you follow in real life  Rule 3: Know where you are in cyberspace Rule 3: Know where you are in cyberspace Rule 3: Know where you are in cyberspace  Rule 4: Respect other people's time and bandwidth Rule 4: Respect other people's time and bandwidth Rule 4: Respect other people's time and bandwidth  Rule 5: Make yourself look good online Rule 5: Make yourself look good online Rule 5: Make yourself look good online n Rule 6: Share expert knowledge Rule 6: Share expert knowledge n Rule 7: Help keep flame wars under control Rule 7: Help keep flame wars under control n Rule 8: Respect other people's privacy Rule 8: Respect other people's privacy n Rule 9: Don't abuse your power Rule 9: Don't abuse your power n Rule 10: Be forgiving of other people's mistakes Rule 10: Be forgiving of other people's mistakes Media richness (paucity), self presentation, flaming and social control issues

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37 E-Commerce, Conferencing, Sheizaf Rafaeli Resources n Net.Gain Hagel and Armstrong n n Netiquette by Virginia Shea Alphabet to How Written English Evolved and Where It's Heading by Naomi S. BaronNaomi S. Baron n Network and Netplay: Virtual Groups on the Internet n Network and Netplay: Virtual Groups on the Internet, by Fay Sudweeks, Margaret McLaughlin and Sheizaf Rafaeli Network and Netplay: Virtual Groups on the Internet Network and Netplay: Virtual Groups on the Internet n n “Meeting of the Minds”, PC Mag Online: –

38 E-Commerce, Conferencing, Sheizaf Rafaeli Resources (2) n n D. LaLiberte on collaboration projects: n Woolley’s Conferencing guide to software: – n n Third Voice, Good or Bad? – (Third voice… gone!, April 2001) –Jeremy Bowers (Third voice… gone!, April 2001)