Know Who You Are Start with a Mission Statement Get together  Discuss what you want to do  Include values, inspiration, be real and specific.  Be Short,

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Presentation transcript:

Know Who You Are Start with a Mission Statement Get together  Discuss what you want to do  Include values, inspiration, be real and specific.  Be Short, sweet and to the point…. Our Mission Statement Our mission is to inspire youth using 4-H principles along with the tenets of gracious professionalism to explore science and technology through a mentor based program, which develops leadership and life skills and encourages innovative, creative solutions to engineering and technical challenges.

Branding your Identity Logo Guidelines – Pantone Colors – Fonts Print and Merchandise Taglines Resources available to team – Software – Talents Maintaining control of your image First Branding Guidelines (

Thursday Shirts Friday Shirts ??? Lessons Learned Everyday Shirts

Can you pick us out of a crowd?

Approach to Marketing Why is Your Image Important? Know who you are so others will know who you are. Marketing Within the FIRST Community – Marketing to Judges – Marketing to Other Teams Marketing Outside the FIRST Community – Sponsors – Media – Community

Marketing to the FIRST Audience Marketing to Judges – Judges Packet – Judge Whispering – Pit Design – Presentation boards, pictures, and brochures Marketing to Teams – Pit Scouting FIRST Community – Chief Delphi – Off Seasons – Outreach

Judges Packet Business Plan Robot Card Engineering Design Manual Marketing Packet Chairman’s Submission Community Outreach Information – Press Releases and Articles – Flyers & Marketing Materials – Thank you letters Digital Media Award Submission Team Handbook Brochure

Engineering Design Manual 2014

Judge Whispering Pit Test Practice Sessions The Game Jeopardy Game Presenting Chairman’s to your Team

Nice Pit, Hot Botz!Nice Pit, Flash! Nice Pit, Bacon! Nice Pit, ????! Pit Identity

Marketing to Other Teams Robot Cards Pins/Buttons Giveaways (clappers, pens, balls, bandanas) Peer Awards Offering assistance to other teams and developing relationships (at competitions) Workshops and Seminars (like this) Off-Seasons Mentoring year around (FRC, FTC or FLL)

Pins and Buttons

Marketing to Other Teams Robot Cards Pins/Buttons Giveaways (clappers, pens, balls, bandanas) Peer Awards Offering assistance to other teams and developing relationships (at competitions) Workshops and Seminars (like this) Off-Seasons Mentoring year around (FRC, FTC or FLL)

Can they hear you coming?

We’ve Got Spirit, Yes We Do!

Mascots

Have you seen my pig?

Marketing Outside FIRST Community Outreach – Girl Scouts/Boy Scouts – Libraries – Science Centers – Community Service – Schools Local Media – Press Releases Sponsors – Newsletters – Updates – Thank You’s

BRANDING YOUR BOT!

Outreach and Community

Outreach Host FTC kick off 3 yrs Host FRC kick off 4 yrs. (5 teams) Volunteer/Host FLL Tournaments Hosted FLL Girl Scouts Challenge Hosted FLL coaches workshops Hosted FTC Build It Days Mentor 31 FLL Teams Mentor 4 FTC Teams Mentor 4 FRC Teams Outreach to countless FIRST teams on imagery TNT fun-time coordinator Volunteer at FL Regional, TNT, and IRI Over 130 events in the past 4 years (25 in 2010) Library presentations Shuttle launch Girls and Boys Scouts Presentations to companies Presentations to schools PTC Users Conference Rockwell Collins Automation Conference Dark Sky Festival-Harmony, FL Wall∙E Premiere Waterford Education Festival Take Your Child to Work Day Engineering Week Otronicon Exhibitor LifeFest (Homeschool education fair) Orange County Central Florida Fair Exploding Science Learning 2011 Robotics Summer Camp

Exploding Science & Summer Camp

Print & Digital Media Brochure Flyers Business Cards Website QR Code Facebook Twitter YouTube

Getting the Word Out

Marketing to Sponsors Marketing Packet – Business Plan Cold Calls Presentations Activity Book

1K-5K - Big Bacon Company name of Logo (Small) on T-shirt and Robot Company name on marketing materials Link on team website 500-1K – Squealer Company name on T-shirt Company name on marketing materials Link on team website – Piglet Listed on website Our un-dying love and gratitude 10K and above - Boss Hog Company name or Logo (Large) on T-shirt and Robot Company name on promotional materials Link on team website Logo displayed in pit 5K-10K - Power Pig Company name or Logo (Medium) on T-shirt and Robot Company name on promotional materials Link on team website Logo displayed in Pit Sponsor Levels

Sing Your Praises!

Care and Feeding of Sponsors Sponsor Dinner Supporting our Supporters – Being there! Newsletters/ s

Benefits of Good Imagery More Memorable Leave a Good Impression Fundraising – Sponsor Demos – Professional Conferences – Local Businesses – Associations, Clubs and Chamber of Commerce Recruiting – FLL Tournaments – School Demos – Science programs – Summer Camps – Community Outreach

Gracious Professionalism