Starbucks Coffee - Asia Starbucks Coffee - Asia Jane Ninsiima Maria-Leny Saavedra Christian Koch Dongjun Wang Chaochao Cheng

Starbucks Coffee Has nearly 3000 coffeehouses in 37 countries (outside USA). They remain highly respectful of the culture and traditions of the countries in which we do business and recognize that their success is not an entitlement, and that they must continue to earn the trust and respect of customers every day. As they move into new markets all over the world, they continue to build their brand through the delivery of the Starbucks Experience.

How does the Asian culture influence the success of Starbucks in this continent?

SWOT Analysis Opportunities: Singaporeans love the American lifestyle and drink 10,000 gourmet cups a day, no clear leader in this industry. Asia is full of emerging markets. People are open to Western lifestyles. Coffee consumption growth 20-30% a year. Japan is 3rd largest coffee-consuming country in the world. Growth in coffee market. New product. Market expansion. Threats: Strong competition in Singapore. Market becoming overcrowded. China is a tea- consuming country and one of the smallest coffee markets in the world. Operating costs (rent & labor) really high in Japan. Strengths: Global presence A disciplined innovator. Increase in revenues and profits. Not only coffee, also many different teas and fruit beverages. Weaknesses: Doesnt have a roasting plant in Asia, transportation & shipment costs of beans are high. Profits from Japanese venture wont be visible for several years.

Number of stores in Asia China207 Indonesia37 Japan612 Malaysia67 Singapore35 South Korea152 Taiwan172 Thailand76 TOTAL1358

Starbucks Stores in Asia

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