page 1 Business idea, vision, mission and concept Public version, September 2013, gaddsoftware.com

page 2 To catalyze implementation of, business intelligence solutions, using our product portfolio, experience and success from Sweden's largest company in the retailing business. Our buisness idea

page 3 To empower, all employees, with relevant business information, catalysing quicker decisions, leading to continuous improvements in the daily operations. Our vision

page 4 Our mission To extend your BI solution to be available for all users and on all devices. To make it happen now at a breathtaking low cost.

page 5 Our ambition To move Business Intelligence from “monolithic tools” to “composite intelligence”. extra and optional

page 6 Ad-hoc data analysis via web browser using pivot, tables, charts, gauges, pies, cards etc. that are interactive and “drillable”. Ad-hoc analysis using predefined or user created queries and views for the advanced user. Predefined reports for operational use that secures information quality, steering and super easy to use for anybody. Retrieve and consolidate data in real-time from unlimited number of data sources. Automatic web publishing on Intranet of reports, dashboards, KPI using WebGADD. Automatic data retrieval and information publishing using Scheduler and AutoGADD. Automatic data transferring using AutoGADD & GADD ETL (extract, transform and load). User directory to steer access and authentication and Query statistic to monitor follow up all usage. Integrated with Microsoft Excel and other MS Office desktop tools, using Microsoft technology and an extendable architecture that enables unlimited and efficient customisation. Concept – cover the complete scope of operational BI

page 7  Monitor daily operations. Publish automatically dashboards, KPI on the web.  Detect deviations. Let the system detect deviations and patterns and find the articles and product areas that need to be inspected.  Inspect detailed article facts, trends, relations and compare between sales units, suppliers, countries.  Predict the future. Use historic data, weather, vacation, activities, campaigns etc. and let the system make the best prediction. Concept – see, know and make it happen MonitorDetectInspectPredict Monitor, Detect, Inspect and Predict on any device; PC (Windows), PC Tablet, iPad, Phone (Android, iPhone). HTML based and using responsive design.

page 8  Monitor  Web dashboards to display and make available on all decides via web browser and responsive design. Automatic update of dashboards on TV-screens.  Sales, returns, damages, recovery and stock and other article numeric facts is retrieved from several data sources and consolidated.  Detect  Let the system detect based on common or customised algorithm.  Products that has most significant sales increase, decrease, damaged, returned etc.  Detect and understand customer purchase patterns using basket analysis:  Customer that purchase product X what other products are they most likely also to purchase?  Inspect  Get all facts, trends and related products superfast via your web browser.  One click and on any device. Drill down, up and side ways.  Use pre-defined queries for ad-hoc analysis or create your own.  Predict  Use detected sales patterns that apply for your local store; season variation, weekdays, vacations, sales activities, geographic location, weather, salary days.  Do local sales forecast using historic sales, sales patterns, weather forecast to predict sales coming days.  Use prediction when defining budget for next month, quarter and year. MonitorDetectInspectPredict Concept – see, know and make it happen (detailed) alt. extended

page 9 Products Public version, September 2013, gaddsoftware.com

page 10 Products – component overview illustration GADD User Directory GADD Desktop (GADDxl, AutoGADD, GADD Scheduler, GADD Query & Dashboard Builder, GADD Query & Dashboard Viewer, GADD Spreadsheet, GADD Maps) GADD Web Server (GADD Query, Dashboard Viewer) GADD ETL (data exchange; export, transform, load) Web Browser Data Storage Data Source Oracle SQL Server Data files Excel Any type ADO.NET, OLE DB, ODBC, Web Service, HTTP, Customised API GADD Query Library Microsoft Excel Database Data file GADD Monitor, Detect, Inspect & Predict GADD Web Client

page 11  GADD Desktop Includes desktop applications to construct, execute, view automate and scheduler queries.  GADDxl, AutoGADD and GADD Scheduler  GADD Query & Dashboards Builder  GADD Query & Dashboard Viewer  GADD Spreadsheet  GADD Maps  GADD Query Library Contains all query information and meta data. Makes query information very easy to change and maintain.  GADD User Directory Includes web application for user administration and the application AdmGADDUser.  GADD Web Server Includes web client applications GADD Query & Dashboard Viewer.  GADD ETL Includes components for data exchange and data storage. (Extract, Transform and Load.)  GADD Monitors, Detects, Inspects & Predicts Includes framework, components and applications for basket analysis, detection of sales trends on article, product area and business area, local sales forecast and budget simulation for short and long term. Products – component overview description

page 12 Products – dashboard builder and viewer GADD Query & Dashboard BuilderGADD Q & D Viewer for Windows & Web

page 13 Products – dashboards on smartphone via web browser

page 14 Products – GADD Query via web browser

page 15 Products – visualizations, charts & gauges

page 16 Customized & business oriented Sales activities Add-on Sales Cross-sales measurements Basket Analysis Customers that purchased X also purchase Y Measure result on campaigns and product display in store Recommendations based on what is in the customer basket Products – basket analysis, chord & heat maps

page 17 Products – technology overview  GADD Software  GADD Software products are built using Microsoft.NET and selected Third Party Components.  We take advantage of existing BI technology and components and make it Plug & Play.  Reuse and extend instead of re-build and replace.  Composite instead of monolithic.  Microsoft.NET & HTML Microsoft development framework. Interact with Excel, MS Access, Power Pivot, Power BI for Office 365. HTML for the Web client for all devices and responsive design.  Third Party Components Third Party Components to extend calculation and visualisation capabilities. GADD User Directory GADD Desktop (GADDxl, AutoGADD, GADD Scheduler, Query & Dashboard Builder, Dashboard Viewer, GADD Query) GADD Web Server (GADD Query, Dashboard Viewer) GADD ETL (data exchange) Web Browser Data Storage Data Source Oracle SQL Server Data files Excel Any type ADO.NET, OLE DB, ODBC, Web Service, HTTP, Customised API GADD Query Library Microsoft Excel Database Data file GADD Monitor, Detect, Inspect & Predict GADD Web Client Microsoft.NET development ASP.NET Winforms, WPF IIS SQL Server Third Party Components Dashboard Chart Gauges Map Third Party Components Big data Cache Algorithm HTML & Java script

page 18 Highlights on GADD Query & Dashboard GADD Analytics for Retail Public version, September 2013

page 19 GADD Query & Dashboard  Use predefined queries, reports, interactive dashboards for analyses and KPI publishing.  Extend dashboards and build your own.  Creating queries, reports and dashboards cannot be easier.  Publishing on the web cannot be easier. Highlights on GADD Query & Dashboard

page 20  GADD Analytics for Retail Monitor, Detect, Inspect and Predict. Covers real-time sales monitoring, sales activity follow-up, stock analysis, quality analysis (damages & returns), basket analysis (add-on and cross sales). Web applications (WebGADD Server) for publishing queries, reports, dashboards, KPI and enabling query execution and add-hoc data analysis via any web browser. (TV-screens, Laptop, Tablets/IPad, Mobile phone, etc).  GADD ETL GADD ETL (Extract Transform Load) makes it possible to automatically save data that is retrieved from a query. It cover both GADD Data Exchange and GADD Data Storage. Use it as data cache or/and for data archiving. Create your own data mart.  GADD Query Library Web version Create your own Query Library. Use GADD Data Storage as the data mart. Publish queries via GADDxl Web version. Highlight notes on Retail, ETL and Query Library

page 21  Cover the scope of monitor, detect, inspect and predict.  Covers sales activity follow-up, stock analysis, damages & returns, basket analysis, add-on and cross sales.  Auto update dashboards, KPI and do add-hoc data analysis via any web browser.  Use on TV-screens, Laptop, Tablets/IPad, Mobile phone.  Pre-defined dashboards, calculations, queries that can be used as is and be extended.  Automatic data archiving and data storing and web server publishing. GADD Analytics for Retail – on all devices and for all users

page 22 Web Browser Data Source Microsoft Excel DB Data file GADD Analytics for Retail – Plug & Play GADD Analytics for Retail Business rules & configuration MonitorDetectInspectPredict

page 23  Monitor  Web dashboards to display and make available on all decides via web browser and responsive design. Automatic update of dashboards on TV-screens.  Sales, returns, damages, recovery and stock and other article numeric facts is retrieved from several data sources and consolidated. External data e.g. sales goals and budget saved locally in Excel files can be included to monitor sales activities goal and budget fulfilment.  Detect  Let the system detect based on common or customised algorithm.  Products that has most significant sales increase, decrease, damaged, returned etc.  Detect and understand customer purchase patterns using basket analysis:  Customer that purchase product X what other products are they most likely also to purchase?  What is the probability for add-on sales for a product?  What was the result on the campaign in aspect of cross-sales and add-on sales?  Inspect  Get all facts, trends and related products superfast via your web browser.  One click and on any device. Drill down, up and side ways.  Use pre-defined queries for ad-hoc analysis or create your own.  Predict  Use detected sales patterns that apply for your local store; season variation, weekdays, vacations, sales activities, geographic location, weather, salary days.  Do local sales forecast using historic sales, sales patterns, weather forecast to predict sales coming days.  Use prediction when defining budget for next month, quarter and year. GADD Analytics for Retail – content overview MonitorDetectInspectPredict