Deck Overview Audience: General Audience not familiar with Oracle Product Strategy Time: 1.0 – 1.5 Hours Presentation Goals: The goal of this deck is to explain at a high level Oracle’s BI Strategy and Products. The slides within this deck provide the presenter with standard slides across BI Suite, BI Applications and Enterprise Performance Management. Last Updated 5/23/2007

Oracle BI Strategy and Products Presenter

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Business Intelligence is the #1 Priority “…the most important technology in 2007 is business intelligence” Source: CIO Insight, “The Future of I.T.: What's on Tap for 2007 and Beyond,” January 16, 2007

To:From: Product Strategy Drivers Pervasive use Analysts Real-time, predictive dataHistorical data Unified infrastructure and prebuilt analytic solutions Analytic tools Insight-driven business process optimization Reporting results Unified, enterprise viewFragmented view Enterprise Performance Management System Planning silos with limited BI

Oracle’s Product Strategy Integrated Business Intelligence Database Business Intelligence & Data Mining Functions Integrated in Database Integrated Business Intelligence Tools Best-of-Breed, Next Generation Business Intelligence Technology Platform Integrated Analytic Applications Enterprise Wide, Industry Specific Analytic and Corporate Performance Management Applications Exploits Any Information Technology Environment

The Industry’s Most Comprehensive BI Solution Oracle OLAPOracle Data MiningOracle PartitioningOWB/ODI ORACLE DATABASE with DATA WAREHOUSING OPTIONS ORACLE BUSINESS INTELLIGENCE SUITE Oracle BI Suite Standard EditionOracle BI Suite Enterprise Edition BI Applications Multi-source ORACLE BUSINESS INTELLIGENCE APPLICATIONS BI Applications For DBI Performance Management BI Applications for EPM Oracle BI Suite SE1

BI SE and BI EE Interop and Migration Paths for BI SE (Discoverer) Customers 1.Stay on BI SE forever just delivered (Calculated Members) and 11g in progress Dedicated development team Lifetime support 2.Use both to gain new function Leverage Disco EULs as a data source Discoverer analysis surfaced in Dashboards Use Delivers for alerting 3.Migrate SE to EE Metadata migration utility, methodology, and Oracle Consulting services

Oracle BI Suite Enterprise Edition Unified Business Intelligence Infrastructure Ad-hoc Analysis Proactive Detection and Alerts MS Office Plug-in Reporting & Publishing Interactive Dashboards Disconnected Analytics OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process Web Services Oracle BI Server Multidimensional Calculation and Integration Engine Intelligent Caching Services Intelligent Request Generation and Optimized Data Access Services Common Enterprise Information Model

Common Enterprise Information Model Enables Consistency, Security, Reuse, Flexibility Presentation Layer Physical Layer Semantic Object Layer User roles, preferences Simplified view Logical SQL interface Dimensions Hierarchies Measures Calculations Aggregation Rules Time Series Map Physical Data Connections Schema Role-based views of the information Consistent definition of business measures, metrics, calculations Model once, deploy anywhere Across any data sources

Ad Hoc Analysis Formatted Reports Common Enterprise Information Model “Model once, deploy everywhere” Information consistency Information availability Eliminates data silos Increased user adoption Greater Leverage in IT Oracle BI EE Server Common Enterprise Information Model Proactive Alerts Interactive Dashboards Disconnected Analytics Microsoft Office Business Processes

Oracle BI Server Next-Generation BI Server Common Enterprise Information Model Advanced calculation & federation engine Intelligent request generation and optimized, distributed data access Analytical and Operational reach Mission critical scalability and performance Oracle BI EE End User Products Other 3rd Party Tools Native RDBMS Oracle SQL Server DB2 Teradata ODBC Multi-dimensional XMLA Oracle OLAP Option MS Analysis Services SAP BW Other XML, Excel Text

End User Products Enterprise Edition Oracle Delivers Guided experience leads user from insight to action Intuitive and interactive dashboards/scorecards Personalized, function-specific and role-based Oracle Interactive Dashboards Oracle Answers Powerful ad-hoc analysis via 100% Web UI Zero training environment Create, modify and author analysis, pivots and dashboards Dynamic problem/opportunity detection and notification Automated analytic workflows and processes Tailored delivery for wide range of mobile devices Oracle BI Publisher Uses Word and Adobe as report layout tools Many sophisticated outputs Extract once, Publish many times

Enhances Existing Customer Investments “Hot-Pluggable” Integration with Heterogeneous Systems Security Data Access ETL Oracle Kerberos iPlanet MSFT AD Novell Custom Others.. Oracle RDBMS Oracle OLAP Option Microsoft SQL Server & Analysis Services IBM DB2 Teradata Essbase SAP BW XML, Excel, Text Others.. Oracle Data Integrator (Sunopsis) Oracle Warehouse Builder Informatica Ascential Others.. Any JSR 168 Portal Oracle BI, HYSL, BOBJ, COGN, MSTR, Actuate.. Oracle EBS, Siebel, SAP, PeopleSoft, JD Edwards.. Excel, Outlook, Lotus Notes.. Portals Analytic Tools and Reporting Applications Desktop Tools Oracle BI Server Common Enterprise Information Model

Oracle BI Applications Single or Multi-source Analytic Apps Built on OBIEE Oracle BI Suite EE Ad-hoc Analysis Proactive Detection and Alerts MS Office Plug-in Reporting & Publishing Interactive Dashboards Disconnected Analytics Web Services Sales Service & Contact Center Marketing Order Management & Fulfillment Supply Chain Financials Human Resources Packaged ETL Maps Universal Adapters IVR, ACD, CTI Hyperion MS Excel Other Data Sources DW Schema Oracle BI Applications

Oracle BI Applications Multi-Source Analytics with Single Architecture Travel & Trans Auto Comms & Media Complex Mfg Complex Mfg Consumer Sector Energy Financial Services High Tech Insurance & Health Insurance & Health Life Sciences Public Sector Other Operational & Analytic Sources Oracle BI Suite Enterprise Edition Prebuilt adapters: Sales Service & Contact Center Marketing Order Management & Fulfillment Supply Chain Financials Human Resources Pipeline Analysis Triangulated Forecasting Sales Team Effectiveness Up-sell / Cross-sell Cycle Time Analysis Lead Conversion Employee Productivity Compensation Analysis HR Compliance Reporting Workforce Profile Turnover Trends Return on Human Capital A/R & A/P Analysis GL / Balance Sheet Analysis Customer & Product Profitability P&L Analysis Expense Management Cash Flow Analysis Supplier Performance Spend Analysis Procurement Cycle Times Inventory Availability Employee Expenses BOM Analysis Order Linearity Orders vs. Available Inventory Cycle Time Analysis Backlog Analysis Fulfillment Status Customer Receivables Campaign Scorecard Response Rates Product Propensity Loyalty and Attrition Market Basket Analysis Campaign ROI Churn Propensity Customer Satisfaction Resolution Rates Service Rep Effectiveness Service Cost Analysis Service Trends

How do I reduce agent turnover and staffing costs? What is the impact of my average handle time, average queue hold time and one-and-done rate on customer satisfaction? Service Customers Sales Marketing Distribution Finance HR / Workforce Operations Procurement Customers Suppliers Advanced Analysis Often Spans Heterogeneous Data Sources How does call center agent tenure, training, & compensation affect efficiency and cross-selling performance?

Oracle BI Applications Multi-Source Analytics with Single Architecture Travel & Trans Auto Comms & Media Complex Mfg Complex Mfg Consumer Sector Energy Financial Services High Tech Insurance & Health Insurance & Health Life Sciences Public Sector Other Operational & Analytic Sources Oracle BI Suite Enterprise Edition Prebuilt adapters: SalesMarketing Order Management & Fulfillment Supply Chain Financials Human Resources Pipeline Analysis Triangulated Forecasting Sales Team Effectiveness Up-sell / Cross-sell Cycle Time Analysis Lead Conversion Employee Productivity Compensation Analysis HR Compliance Reporting Workforce Profile Turnover Trends Return on Human Capital A/R & A/P Analysis GL / Balance Sheet Analysis Customer & Product Profitability P&L Analysis Expense Management Cash Flow Analysis Supplier Performance Spend Analysis Procurement Cycle Times Inventory Availability Employee Expenses BOM Analysis Order Linearity Orders vs. Available Inventory Cycle Time Analysis Backlog Analysis Fulfillment Status Customer Receivables Campaign Scorecard Response Rates Product Propensity Loyalty and Attrition Market Basket Analysis Campaign ROI Service & Contact Center Churn Propensity Customer Satisfaction Resolution Rates Service Rep Effectiveness Service Cost Analysis Service Trends

Prebuilt ETL to extract data from over 3,000 operational tables and load it into the DW, sourced from CRM systems, call center telephony middleware and other sources 1 Service Analytics utilizes ETL routines that extract data from 2,000+ operational tables and load it into 15 star-schemas available for immediate analysis 2 Pre-mapped metadata, defining real-time access to analytical and operational sources, embedded best practice calculations and metrics for the contact center 3 A “best practice” library of over 150 prebuilt role-based intelligence dashboards, reports and alerts for service and contact center agents, managers and executives 4 Business Analytics Warehouse  Presentation Layer  Logical Business Model  Physical Sources Service and Contact Center Analytics

Example: Analytic Workflows Business Objectives / Issues Gain Insights Take Action Target collection efforts to reduce overdue balances Drill to Overdue Invoice Detail Who are the Customers and Collectors? How long is the underlying Overdue Balance pending? Is Overdue Balances trending up? Is DSO on target? Maximize Cash Flow Drill to Due Balances by Region What is the aging of Due Balances? Are Payment Terms in compliance? Is DPO on target? Business Function: Receivables Role: Director, Credits & Collections Objectives: 1) Maximize Cash Flow 2) Control Risk of Receivables Portfolio

Example: Analytic Workflows Business Objectives / Issues Gain Insights Take Action Target collection efforts to reduce overdue balances Drill to Overdue Invoice Detail Who are the Customers? How long is the underlying Overdue Balance pending? Is Overdue Balances trending up? Is DSO on target? Maximize Cash Flow Drill to Detail

Build from Scratch with Traditional BI Tools Oracle Analytic Applications Prebuilt Business Adapters for Oracle, PeopleSoft, Siebel, SAP, others Prebuilt DW design, adapts to your EDW Role-based dashboards and thousands of pre-defined metrics Easy to use, easy to adapt Weeks or Months Back-end ETL and Mapping DW Design Define Metrics & Dashboards Back-end ETL and Mapping DW Design Define Metrics & Dashboards Training / Roll-out Training / Rollout Months or Years Oracle Analytic Applications solutions approach: Faster time to value Lower TCO Assured business value Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis Speeds Time To Value and Lowers TCO

Enterprise Performance Management System Integrates Transaction, Intelligence, Financial Systems Enterprise Resource Planning Systems Operational Business Intelligence Systems Enterprise Performance Management System Financial Performance Management Systems

Oracle BI Product Strategy Key Product Differentiators Enterprise Semantic Model Cross-Source Model Centric vs. Single Source Reporting Pervasive Business Insight Empower Business Users with Embedded Insight Real Time Predictive Insight Activity Monitoring and Predictive Analytics Business Process Optimization Sense & Respond with Intelligent Business Processes Fastest Time to Value & Lowest TCO Pre-packaged Performance Management & Analytic Applications Across Siebel, Peoplesoft, e-Business Suite, JDEdwards, & SAP

Oracle and Hyperion

Enterprise Performance Management System Oracle with Hyperion Insight Performance Action Set Goals Plan Monitor Analyze Report Align

The New, Extended Oracle BI A System for Enterprise Performance Management BI Tools and Foundation BI and Performance Management Applications Oracle Business Intelligence  Best-of-breed Business Intelligence Tools  Integrated BI Foundation  Enterprise Semantic Model  Operational Business Intelligence Applications  Performance Management Applications  Integrated with each other Works with any information technology environment – Oracle, non-Oracle, or mixed Hot-Pluggable

Oracle Business Intelligence Tools & Foundation Extended and Unified Business Intelligence Infrastructure Ad-hoc Analysis Interactive Dashboards Proactive Detection and Alerts MS Office & Outlook Integration Reporting & Publishing Disconnected & Mobile Analytics OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process Multidimensional Calculation and Integration Engine Integrated Security, User Management, Personalization Intelligent Request Generation and Optimized Data Access Services Essbase Common Enterprise Information Model Essbase Analytics Data Integration

Oracle Business Intelligence Applications An Enterprise Performance Management System Oracle Business Intelligence Foundation OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process Essbase Common Enterprise Information Model Reporting Sales & Marketing ModelingPlanningBudgeting Financial Management ConsolidationScorecards Verticals PlanningAnalytic Apps Human Resources Order Management & Fulfillment Supply Chain Financial Analytics Scorecarding