Leicester Mercury Product Information 1. Key information At the heart of all local trade the Leicester Mercury is the connector between local consumers.

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Presentation transcript:

Leicester Mercury Product Information 1

Key information At the heart of all local trade the Leicester Mercury is the connector between local consumers and businesses Broad range of supplements, including Business, More Jobs, More Motors, More Homes and the Week At the heart of the local community for over 130 years, making it the oldest, most trusted media in the local area Committed to serving our community by providing powerful news coverage, exclusive major stories, and campaigning on issues that impact upon our readers and their lives Provides local businesses with a responsive advertising platform, which reaches a wide audience Product Information Publication Day: Monday – Saturday Frequency: Daily Cover Price: Mon-Fri: 40p Sat: 60p Circulation Area: Leicestershire Circulation: 48,457 (99.1% paid) (ABC Jul-Dec 2011) Readership: 172,011 (JICREG Apr 2012) 2

Consumer engagement The Mercury is read by 378,424 people across the week 1 The Mercury is read by more people than any single national daily newspaper 2 57% of local people who believe what is in their local paper more than national newspapers are Mercury readers 2 6 out of 10 people who believe that advertising helps them make the best purchases are weekly readers of the Mercury 2 27% of Mercury readers admit to having expensive tastes 2 Source: 1. Jicreg April NML audience research 2010 (Kantar Media Readership Survey) & TGI (TGI GB 2010 Q1 Double base, Oct Sep 2009) Base: Adults 16+ in Mercury research area (601) 3

Profile of readers by demographic Source: NML audience research 2009 (Kantar Media Readership Survey) Base: Adults 16+ in Mercury research area (601) The Mercury is read across all demographics 4

Reach by demographic Source: NML audience research 2009 (Kantar Media Readership Survey) Base: Adults 16+ in Mercury research area (601) 5

Coverage 6

Mail Product Information

Key information Product Info Publication Day: Thursday Frequency: Weekly Cover Price: Free Circulation Area: Leicester, Oadby, Wigston, Ashby, Coalville Circulation: Leicester Mail Group: 85,826 1 Leicester 63,524 1 Ashby 7,429 1 Coalville 14,873 1 Readership: Full Group: 89,860 ( Publisher statement based on JICREG RPC) 4 editions: – Leicester, Oadby & Wigston – Ashby – Coalville Lively mix of local news, events and sport All the latest from the world of celebrities, science and medicine, TV highlights, puzzles, and local jobs and motors guides Published every Thursday Source: 1. Publishers statement June 2012, (latest ABC July - Dec , % free, Leicester 63,524, Ashby 7,429 Coalville 14,7873 Loughborough and Charnwood 20,403)

Profile of readers Source: NML audience research 2010 (Kantar Media Readership Survey) Base: Adults 16+ in Mail research area (86)

Distribution area

Key Information Product Info Publication Day: Monday to Friday Frequency: Daily Cover Price: Free Distribution Area: Derbyshire, Nottinghamshire and Leicestershire Distribution (East Midlands): 40,979 (ABC April 2012) Readership (East Midlands): 100,000 (Kantar Media 2010) Concise, informative, sound-bites Local content – Metro Life Mix of news, features and entertainment Metro provides an excellent medium for capturing the attention early in the day of potential job-seekers, house-hunters, car buyers and investors 11

Key information The number one local website for local and regional news, sport, entertainments and classifieds The local choice for motors, property and jobs with direct access to jobsite.co.uk, FindaProperty.com and motors.co.uk Provides an unrivalled local audience reach for advertisers to target local consumers The site offers a number of advertising opportunities, from front-page impact advertisements to banners, videos around the various sections of the site 12 Product Information Visitors: 510,239 (Adobe May 2012) Visits: 799,619 (Adobe May 2012) Page Views: 4,969,887 (Adobe May 2012)

Leicestershire and Rutland Life Compelling interviews with the stars of Leicestershire, whether on TV or down your street Ideas on homes, fashion, beauty, fitness, food, travel, motoring and leisure High quality design, writing and photography Delivered directly into affluent homes and the hands of your customers Copies also available through venues and retailers Product Information Frequency: Monthly Cover Price: £2.95 (where sold) Circulation Area: Leicestershire Circulation: 10,000 (Publisher’s Statement)

Leicestershire Life coverage Distribution 10,000