Copyright © 2011 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford. Employee Engagement on Environmental Stewardship at The Hartford Jay L. Bruns Vice President, Public Policy Jason Coppola Technology Leadership Development Program April 4, 2012
Copyright © 2011 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford. 2 Fortune 120 Financial Services Company Leading provider of insurance and wealth management services 202 year history 24,400 employees 1.2 million commercial customers 18 million individual customers Over $304 billion in total assets (end of 2011)
Copyright © 2011 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford. 100% Employee Commuter Survey Insurance companies already start with low GHG emissions Scope 3 / employee commuters are among largest emissions Prior 2011, employee sampling around commuting behavior In 2011, 100% of our employee population surveyed Survey used to: – Inform employees about environmental stewardship activities and accomplishments. 50% response rate in 2012, up from 43% response rate in
Copyright © 2011 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford. 4 Hartford Environmental Action Team (HEAT) Background Timeline March 2011: Board of Directors asked the Environment Committee to increase employee engagement in being “green” April 2011: HEAT was formed to help accomplish these goals. June 2011: HEAT Presented recommendations to Environment Committee Environment Committee project goals: Benchmark engagement at other companies Make recommendations to increase engagement at The Hartford
Copyright © 2011 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford. 5 The HEAT Organization and Philosophy Who We Are: – Began as a volunteer group of Early Career Professionals – Has expanded to an enterprise-wide volunteer group What We Do: – Create and implement programs to foster employee engagement – Focus on “going green” both at work and at home Our Organization: – Nationwide, multiple levels of employees – Project oriented – Accountable for development and implementation BrainstormingResearchExecution
Copyright © 2011 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford. Employee Activism The Hartford Environmental Action Team (HEAT) Structure Marketing & Communications Engagement Events Website Management Internal Brand imaging Newsletter Coordinate quarterly events Maintain budget Internal site maintenance The Hartford.com environmental branding Lead Green Focus Group Facilitate meetings Green rewards & recognition Event promotions Maintain interactive functionality & reporting Green Odometer, Event Tracking, etc. Engage Vendors Provide facilities and prizes Solicit & organize volunteers Collect employee feedback 6
Copyright © 2011 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford. HEAT Structure Successes The HEAT model – Peer-to-peer engagement – More powerful engagement than a senior leader directive – Broad base of ideas, feedback and support Members are given autonomy – The most passionate employees become the most engaged – Provides development opportunities – Enables senior leaders to access a high-energy group 7
Copyright © 2011 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford. 8 Accomplishments and Future Events Accomplishments: – Presented recommendations to Environment Committee in June 2011 –Asked to implement recommendations –Seat on the Environment Committee – Held the Alternative Commuter Challenge in October 2011 – Green Newsletter launched in October 2011 – Combined separate green volunteer bases into one team under HEAT in February 2012 Future Events: – Arbor Day & Earth Day Events – 2 nd Quarter 2012 – eCycling Drive – 3 rd Quarter 2012 – 2012 Nation-wide Alternative Commuter Challenge
Copyright © 2011 by The Hartford. Confidential. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford. External Recognition #12 on Newsweek’s Greenest Companies in America list 2011 Top insurer, financial services company on list Carbon Disclosure Project’s Leadership Index 2008, 2009, 2010 and 2011 EPA Green Power “Top Partner” in Fortune 500 Partner category 2012 Ethisphere Institute “World’s 100 Most Ethical Companies” 2008, 2009, 2010, 2011, and