Content Strategy Campaign

The Organization South Fork Public House Opened January 2010, by Wade Dissmore and Jim Harbour South Fork Public House derives its name from the South Fork of the Palouse Water Basin located nearby. Warm inviting atmosphere, with a bar and flat screen TV’s

Current Outreach Trying to reach: All ages New customers Local customers Traveling customers

Current Outreach How they reach customers Facebook, Twitter, Company website, Food truck Based on current outreach: B-

New Content Strategy 3 separate ideas Use hashtag #sffood All promote South Fork and incorporate new content strategies

Idea #1 Cook Off: Bring in current customers to prepare the most popular South Fork meals Enter by using the hashtag #sffood users with the most tweets will enter the contest There will be three rounds: appetizer, main course, desert Winner wins gift card to South Fork This will be aired in all of Washington to bring in loyal customers to compete from outside of the city (i.e. Spokane, Seattle) Inspiration from Chopped on Food Network

Idea #2 “How To” with favorite meals from South Fork Chef will record a short clip on how to recreate your favorite South Fork meals at home Posted to Youtube and uploaded to the Facebook and Twitter pages, using hastag #sffood, as well as airing in the Pullman and Moscow area Controversy: could cause customers to want to make these at home more than coming into the restaurant, use of secret ingredient could prevent that

Idea #3 Creating a new menu item Customers from the area will enter the contest by creating a new dish for South Fork to add to their menu Current customers and chefs will do a taste test The winner wins their item on the South Fork menu under their weekly specials Promoted through platforms: Facebook, Twitter, Company website using hashtag #sffood