1. Spreading smiles with AN ONLINE-TO-OFFICE CAMPAIGN

2. Objective : Driving more ‘I- sCreamers’ to our outlets Getting corporates drooling over us Interacting online with ice-cream loving people Spreading smiles! Driving more ‘I- sCreamers’ to our outlets Getting corporates drooling over us Interacting online with ice-cream loving people Spreading smiles!

3. Theme: Smiles! BECAUSE WE FEEL THE WORLD COULD SMILE MORE BECAUSE WE’RE ALL ABOUT SPREADING JOY BECAUSE EVERYONE LOVES ICE- CREAM! BECAUSE WE FEEL THE WORLD COULD SMILE MORE BECAUSE WE’RE ALL ABOUT SPREADING JOY BECAUSE EVERYONE LOVES ICE- CREAM!

4. The Contest: INVITING USERS OF TWITTER, FACEBOOK AND INSTAGRAM TO: UPLOAD A SELFIE ENJOYING AN ICE-CREAM AT A BR OUTLET DRESS IT WITH A MOUTH- WATERING CAPTION TAG US! INVITING USERS OF TWITTER, FACEBOOK AND INSTAGRAM TO: UPLOAD A SELFIE ENJOYING AN ICE-CREAM AT A BR OUTLET DRESS IT WITH A MOUTH- WATERING CAPTION TAG US!

5. Lucky winners get: GIFT A ‘SMILE WEEK’ TO A LOVED ONE – OUR SUMPTUOUS DELIGHTS F.R.E.E. FOR A WEEK! PIZZA HUT VOUCHERS WORTH RS. 500! GET FEATURED ON OUR ‘WALL OF SMILES’! GIFT A ‘SMILE WEEK’ TO A LOVED ONE – OUR SUMPTUOUS DELIGHTS F.R.E.E. FOR A WEEK! PIZZA HUT VOUCHERS WORTH RS. 500! GET FEATURED ON OUR ‘WALL OF SMILES’!

6. Game-plan FACEBOOK ADS TO TARGET PEOPLE AGED 9-99 (BECAUSE THERE’S NO AGE TO ENJOY A DELICIOUS SERVING OF BR!) TWEET WHO YOU’D LIKE TO GIFT THE ‘SMILE WEEK’ AND WHY WITH #BASKINROBBINS BEST 5 CAPTIONS WIN SPECIAL PRIZE! FACEBOOK ADS TO TARGET PEOPLE AGED 9-99 (BECAUSE THERE’S NO AGE TO ENJOY A DELICIOUS SERVING OF BR!) TWEET WHO YOU’D LIKE TO GIFT THE ‘SMILE WEEK’ AND WHY WITH #BASKINROBBINS BEST 5 CAPTIONS WIN SPECIAL PRIZE!

7. Thank You!