EVALUATION of BROADCAST MEDIA JENNICA LIM MONICA RAMOS 3AD-1

Broadcasting  the distribution of audio and/or video  signals which transmit programs to an audience. Original term "broadcast" referred to the literal 'sowing of seeds' on farms, by scattering them over a wide field audience may be the general public or a relatively large sub-audience, such as children or young adults 1.The audience may be the general public or a relatively large sub-audience, such as children or young adults. 2. Broadcasting to a very narrow range of audience is called narrowcasting.

What is meant by broadcast media? The term 'broadcast media' covers a wide spectrum of different communication methods such as television, radio, telephone, webcasting and any other materials supplied by the media and press.

What types of information are available in the broadcasting media? The broadcasting media supplies lots of valuable information, for example speeches, documentaries, interviews, advertisements, daily news, and much more. The latest (newest/most up-to-date) information can be found here.

Television Advantages Creativity and Impact Creativity and Impact Coverage and Cost Effectiveness Coverage and Cost Effectiveness Captivity and Attention Captivity and Attention Selectivity and Flexibility

Television Disadvantages Fleeting Message Fleeting Message Cost Cost Limited Attention Limited Attention Low Selectivity Low Selectivity Negative Factors Zapping Zipping Zipping Clutter Clutter Negative Evaluation Distrust Negative Evaluation Distrust

Top 10 Network TV Advertisers Company $ Amount 1. Proctor & Gamble $833.6* 2. General Motors 753.5 3. Johnson & Johnson 521.6 4. Ford Motor Co. 497.6 5. Time Warner 451.9 6. Pfizer 417.8 7. Walt Disney Co. 417.6 8. SBC Communications 396.2 9. PepsiCo 379.5 10. DaimlerChrysler 359.4 * millions of dollars

Digital Video Recorders Such as TiVO are Impacting Television TiVo (pronounced /ˈtiːvoʊ/) is a brand and model of digital video recorder (DVR). TiVo was introduced in the United States and is now available in New Zealand, Canada, Mexico, Australia, Taiwan, and the UK. TiVo DVRs provide an electronic television programming schedule and features such as Season Pass recordings which ensure subscribers never miss an episode of their favorite shows; and WishList searches which allow the user to find and record shows that match their interests by title, actor, director, category, or keyword. TiVo also provide a range of features when the TiVo DVR is connected to a home network, including film and TV show downloads, advanced search, personal photo viewing, music offerings, and online scheduling.

TV Advertising Works Best When… The budget is large enough to produce high quality commercials. The budget is large enough to produce high quality commercials. The media budget is sufficient to generate and sustain the number of exposures needed. The media budget is sufficient to generate and sustain the number of exposures needed. The market is large enough and easily reachable through a specific network, station, or program. The market is large enough and easily reachable through a specific network, station, or program. There is a genuine need for a medium with high creative potential to exert a strong impact.

Network Versus Spot Network Spot & Local Affiliated stations are linked Affiliated stations are linked Network Purchase transactions are simplified Purchase transactions are simplified Commercials shown on local stations Commercials shown on local stations Spot & Local May be local or “national spot” commercials

Syndicated Programs Off-network syndication are “reruns” Sold and distributed station by station First-run syndications are also featured First-run syndications are also featured Advertiser-supported or bartered Programs sold to stations in return for air time

Methods of Buying Time Sponsorship Participations 1. Advertiser assumes responsibility for the production and perhaps content 2. Sponsor has control and can capitalize on the prestige associated with a show Participations 1. Participating sponsors share the cost 2. May participate regularly or sporadically 3. Advertiser isn’t responsible for production 4. Participants lack control over content Participations Spot Announcements 1. May be purchased by daypart or adjacency

Common Television Dayparts Daytime 12 Late Fringe 12 Late News 11 Late Night 1 11 1 Prime Time 10 2 10 2 AM PM 9 3 9 3 Morning Prime-Time Access Early Fringe 8 4 8 4 7 5 7 5 6 6

Cable Television (CATV) is a system of providing television to consumers via radio frequency signals transmitted to televisions through fixed optical fibers or coaxial cables as opposed to the over-the-air method used in traditional television broadcasting (via radio waves) in which a television antenna is required.  The abbreviation CATV is often used to mean "Cable TV". It originally stood for Community Antenna Television, from cable television's origins in 1948: in areas where over-the-air reception was limited by distance from transmitters or mountainous terrain, large "community antennas" were constructed, and cable was run from them to individual homes.

Cable Television (CATV) Characteristics National, regional, and local available. Targets specific geographic areas. Characteristics Advantages Highly selective “narrowcasting.” Reaches specialized markets. Low cost and flexibility. Advantages Limitations Overshadowed by major networks. Audience is fragmented. Lacks penetration in major markets.

Measuring TV Audiences Television Households Television Households Audience Measures Audience Measures Program Rating Program Rating Share of Audience Households Using TV Households Using TV

TV Audience Measures Rating = Rating = Share = HH tuned to show Total U.S. HH Rating = Program Rating HH tuned to show Total U.S. HH Rating = Program Rating HH tuned to show U.S. HH using TV Share = Share of Audience

Sweeps Periods Are Used To Measure TV Audiences

RADIO Radio broadcasting is an audio (sound) broadcasting service, broadcast through the air as radio waves (a form of electromagnetic radiation) from a transmitter to a receiving antenna. Stations can be linked in radio networks to broadcast common programming, either in syndication or simulcast or both Audio broadcasting also can be done via cable FM, local wire networks, satellite and the Internet.

RADIO The best known type of radiostation are the ones that broadcast via radiowaves. These include foremost AM and FM stations. 

Radio and TV Similarities Are time oriented media Are time oriented media Are sold in time segments Are sold in time segments Have some network affiliates Have some network affiliates Both Media… Have some independents Have some independents Use the public airway Use the public airway Are regulated by the F.C.C. Are regulated by the F.C.C. Are externally paced media Are externally paced media Are passive, low-involvement

Radio Differs from TV Is more limited communication Offers only an audio message Offers only an audio message Costs much less to produce Costs much less to produce Has less status and prestige Costs much less to purchase Costs much less to purchase

Radio Formats by Age Group

The RAB Promotes Synergy The Radio Advertising Bureau (RAB), part of RadioCentre Ltd, is the marketing body for radio, funded entirely by the UK Commercial Radio industry. Our aim is to encourage advertisers and agencies to consider radio more often as part of their communications solutions, and to help them use the medium more effectively and creatively.

Advantages and Limitations of Radio Disadvantages Cost and Efficiency Cost and Efficiency Creative Limitations Creative Limitations Selectivity Selectivity Audience Fragmentation Audience Fragmentation Flexibility Flexibility Chaotic Buying Chaotic Buying Mental Imagery Mental Imagery Limited Research Data Limited Research Data Integrated Marketing Integrated Marketing Limited Listener Attention Limited Listener Attention Clutter

Radio Ads Can Enhance TVCampaigns

Afternoon/Evening Drive Time Dayparts for Radio Daytime 12 All Night Nighttime 12 11 1 11 1 Morning Drive Time 10 2 10 2 AM PM 9 3 9 3 Afternoon/Evening Drive Time 8 4 8 4 7 5 7 5 6 6

Buying Radio Time Network Radio National Spot Local Radio Three national networks Three national networks Network Radio Over 100 regional/area networks Over 100 regional/area networks A multitude of syndicated programs A multitude of syndicated programs About 20% of all spots About 20% of all spots National Spot Allows great flexibility, targeting Allows great flexibility, targeting Purchase transaction can be difficult Purchase transaction can be difficult Local Radio Nearly 80% of advertisers are local Nearly 80% of advertisers are local Local CATV is becoming competitive

Network audience measures Audience Information Person estimates Person estimates Arbitron Share Share Rating Rating RADAR Network audience measures

LOCAL TELEVISION NETWORKS

ABS-CBN: "Alto Broadcasting System-Chronicle Broadcasting Network" ABS-CBN is principally involved in television and radio broadcasting, as well as the production of television programming for domestic and international audiences and other related businesses ABS-CBN Broadcasting Corporation (PSE: ABS and ABSP; ABS-CBN: "Alto Broadcasting System-Chronicle Broadcasting Network") is a Philippine-based multi-media conglomerate. It is an integrated media and entertainment company in the Philippines with 42 subsidiaries and an asset base of more than PHP34 billion (US$707.09 million) as of March 2009. 2. The network's main broadcast facilities, news headquarters, transmitter and satellite operations and studio complex are located at the ABS-CBN Broadcast Center at Sgt. Esguerra Ave., Mother Ignacia St., Barangay Laging Handa, Diliman, Quezon City.

ABS-CBN: "Alto Broadcasting System-Chronicle Broadcasting Network" It was founded on June 13, 1946 (62), becoming Asia's first commercial television broadcaster in 1953. is part of the Lopez Group of Companies. It also broadcasts content to the rest of the world through The Filipino Channel, TFC Direct, TFCko (video on demand) and TFCnow internet TV. On March 3, 2008, Executive Vice-President Charo Santos-Concio had been promoted as the fifth president of ABS-CBN, taking over from interim president Eugenio Lopez III.[5]

ABS-CBN: "Alto Broadcasting System-Chronicle Broadcasting Network"  programs include news and current affairs, Philippine drama, sitcom, foreign shows, entertainment news and talk shows, game shows, educational shows, as well as reality and variety shows. The company also broadcast in different channels that also have specialized programs aimed at different audiences. From time to time, these channels of ABS-CBN produce and broadcast television specials such as regional festivals, concerts, cultural events, and sports events. Most of the network's programs are produced at the network's broadcast complex in Quezon City.

GMA Network, Incorporated (Global Media Arts Network, Incorporated)  provides news and entertainment programs through its forty-seven fully-owned television relay stations, four affiliate television stations and thirty-four radio stations throughout the Philippines. The network also offers its shows worldwide through GMA Pinoy TV, GMA Life TV and Internet TV myGMA.com.ph. ts headquarters, the GMA Network Center, is located at EDSA corner Timog Ave., Diliman, Quezon City. With transmitters at Brgy. Culiat,Tandang Sora, Quezon City. Atty. Felipe Gozon is its current Chairman and CEO. In Metro Manila, it uses terrestrial VHF Channel 7 (DZBB-TV), Channel 11 (DZOE-TV, leased from ZOE Broadcasting Network, operated by Q) and terrestrial UHF Channel 27 (DWDB-TV).

GMA Network, Incorporated (Global Media Arts Network, Incorporated) GMA Network's programs include news and current affairs shows, documentaries,  dramas, dubbed foreign serials, entertainment, news and talk shows, game shows, variety shows, musicals, sitcoms, children's shows, fantasy and reality shows.

Associated Broadcasting Company (TV5)  It is the fourth-oldest television network in the country and owned by MediaQuest Holdings Inc.which is a subsidiary of Philippine Long Distance Telephone Company headed by businessman Manuel V. Pangilinan. The Associated Broadcasting Company is a television network in the Philippines, with main broadcast facilities and transmitter located at 762 Quirino Highway, San Bartolome, Novaliches, Quezon City.

Associated Broadcasting Company (TV5) TV5/Associated Broadcasting Company is a Philippine media company whose programs include news and current affairs shows, dramas, fantasy, variety shows, gag shows, dubbed foreign serials, children's shows, anime shows, and reality shows. It currently shows 61 programs as of January 7, 2010.

Leading Cable Networks

CABLE TV OPERATOR Sky Cable – the number one direct-to-home cable TV and subscription service in the Philippines, established by the Lopez Group of Companies, Sister Company of ABS-CBN Global Destiny - 2nd largest cable TV company in the Philippines

HBO (Signature, HD Asia, Family, HiTs) Movies Pinoy Box Office Global Pinoy Cinema ETTV Movies HBO 2 Asia Max Asia Star Movies Cinema One HBO (Signature, HD Asia, Family, HiTs) Turner Classic Movies MGM Channel HBO Asia

Sports Balls Manila Jockey Club All Sports Network Euro Sports Solar Sports Viva Prime Channel Star Sports ESPN Philippines Basketball TV

Channel [V] Philippines Music MYX Channel [V] Philippines Channel [V] International MTV Philippines

Kids Channel Baby TV Nickelodeon Cartoon Network KidsCo Hero TV Disney Channel Asia Play House Disney KidsCo Hero TV Animax Philippines Boomerang Baby TV

Al Jazeera English News Channel CNN International Fox News Channel Al Jazeera English News Channel CNBC Asia Bloomberg Television BBC World News ABS-CBN News Channel Channel News Asia Euronews DZMM TeleRadyo Russia Today

Documentaries/Educational Knowledge Channel Nat Geo Adventure Discovery Home and Health Discovery Science Crime and Investigation Network Discovery Channel Philippines Animal Planet National Geographic Channel Discovery Travel & Living Discovery Turbo Living Asia Channel History Channel Bio Asia CITV Asia

Local Radio Stations

FM RADIO Jam 88.3 – light alternative, rock Jam Session (live band performances) Top 10 Chart Attack (weekly countdown) Wave 89.1- R &B, slow jam The Blue Room with Wendell, The Quiet Storm with Jun DJ Magic 89.9 – Top 40 & pop Good Times with Mo Twister, Mojo Jojo and Grace Lee, The Top 5 at 5 with Andi9 and Jessica

FM RADIO Monster Radio RX 93.1- Urban Contemporary, pop Home Radio 97.9 – soft adult contemporary & love song Lips 106 – Oldies & variety hits 98.7 The Master’s Touch – Classical

AM RADIO DZMM Radyo Patrol 630 – news, talk radio Karen Davila, Noli De Castro, Pinky Webb DWBL 1242 Serbisyo Publiko – news, talk radio, entertainment Mike Enriquez, Orly Mercado, Marigold Haber-Dunca

AM RADIO DZSR Sports Radio 918 - Sports Radio, Talk radio, Sports Coverage DWSS 1494 Let your Heart Speak! – pop, love songs Veritas 846 Radyo Totoo - Catholic Radio, News, Talk radio, Drama MMDA Traffic Radio 1206 - News, Traffic Updates, Music

Difference of AM and FM Radio AM RADIO FM RADIO Amplitude modulation Frequency modulation the older and easier technology to implement much more complex travels much greater distance FM signals usually drop of at around 50 miles from the station very susceptible to various weather conditions signal doesn’t degrade easily very limited audio range which makes it inadequate for stereo sound allows the station to broadcast left and right audio channels for full stereo sound

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