Five Minutes With Jack Deciphering the Internet Marketing Code Presented by Jack Spirko

Finding Your Why? Why I Teach Small Business People First I love working with real entrepreneurs First I love working with real entrepreneurs The “how to” online market is a cesspool The “how to” online market is a cesspool I want to help people create freedom I want to help people create freedom I know people need a better solution I know people need a better solution This is an exceptional market to be in This is an exceptional market to be in My system and methods are proven effective My system and methods are proven effective

My Commitment to You I will NEVER withhold “secret information” I will NEVER withhold “secret information” I will NEVER claim something works we haven’t used I will NEVER claim something works we haven’t used I will NEVER take advantage of a relationship I will NEVER take advantage of a relationship I will NEVER share your information with anyone I will NEVER share your information with anyone I will NEVER see a you as a “metric” I will NEVER see a you as a “metric”

Getting the Most Out from Five Minutes With Jack Always watch each lesson fully Always watch each lesson fully Always take advice before asking for more Always take advice before asking for more Always pay attention to what you “already know” Always pay attention to what you “already know” Always accept personal responsibility for your success Always accept personal responsibility for your success Always keep an open mind Always keep an open mind Always follow your passion Always follow your passion

Thoughts on Choosing a Niche Start with something you know and care about Start with something you know and care about Research and evaluate your market Research and evaluate your market Do NOT fear competition Do NOT fear competition Determine product/s and delivery format Determine product/s and delivery format Accept that first attempts will probably “fail” Accept that first attempts will probably “fail” Continue to improve the system Continue to improve the system

Product Option One – Physical Products Advantages Higher Perceived Value Higher Perceived Value Production and delivery can be outsourced Production and delivery can be outsourced Clearly defined “deliverable” reduces complaints Clearly defined “deliverable” reduces complaints Far more difficult for competitors to duplicate Far more difficult for competitors to duplicate

Product Option One – Physical Products Disadvantages Requires inventory (initial expense) Requires inventory (initial expense) Requires delivery by mail (potential for error) Requires delivery by mail (potential for error) Requires “shipping charges” (not always bad) Requires “shipping charges” (not always bad) May require sales tax May require sales tax May limit your international market May limit your international market

Electronic Products Advantages Very high margins Very high margins Delivery is simple and instant Delivery is simple and instant Refunds are not costly Refunds are not costly Easy to continue to develop and improve Easy to continue to develop and improve Zero inventory costs Zero inventory costs

Electronic Products Disadvantages Easier to duplicate Easier to duplicate Lower perceived value Lower perceived value May be “shared” with others electronically May be “shared” with others electronically Less of a “branding” or “stick around” effect Less of a “branding” or “stick around” effect

Membership Sites Advantages Create recurrent revenue Create recurrent revenue Communities can create their own value Communities can create their own value Potential for many continuing up sells - cross sells Potential for many continuing up sells - cross sells Build a “living data base” Build a “living data base” Create exceptional advertising revenue potential Create exceptional advertising revenue potential

Membership Sites Disadvantages Require updates to maintain value Require updates to maintain value Will generate on going “tech support issues” Will generate on going “tech support issues” Generally are a lower dollar per unit sale Generally are a lower dollar per unit sale More difficult to convert buyers on the first sale More difficult to convert buyers on the first sale

Advertising Revenue Advantages No “product” so no support or delivery required No “product” so no support or delivery required No actual “customers” to support No actual “customers” to support Fully automated revenue streams – passive income! Fully automated revenue streams – passive income! Many turn key systems to tie into Many turn key systems to tie into Excellent way to add incremental revenue Excellent way to add incremental revenue Provides monetization in just about any niche Provides monetization in just about any niche

Advertising Revenue Disadvantages Limited control (third party) Limited control (third party) Requires a “sales force” (direct advertising) Requires a “sales force” (direct advertising) 3 rd Party Programs Subject to change with out notice 3 rd Party Programs Subject to change with out notice Limited top line revenue Limited top line revenue Subject to control and limitations Subject to control and limitations You are building someone else’s business You are building someone else’s business

3 rd Party Lead Generation Advantages Turn key systems for most niches Turn key systems for most niches No follow up or additional efforts required No follow up or additional efforts required No product or technical support issues No product or technical support issues Excellent for automated income systems Excellent for automated income systems No billing system or merchant accounts needed No billing system or merchant accounts needed More stability than display/CTR adverting because you are seen as a value added partner More stability than display/CTR adverting because you are seen as a value added partner Often has stiffer approval parameters Often has stiffer approval parameters

3 rd Party Lead Generation Disadvantages You are building someone else's data base You are building someone else's data base Your income is under another parties control Your income is under another parties control No relationships/community/branding is built No relationships/community/branding is built Requires far more skill than CTR or Display Requires far more skill than CTR or Display May create a negative impression with visitors May create a negative impression with visitors

Affiliate Revenue Streams Advantages Existing systems to funnel traffic into Existing systems to funnel traffic into Some Pay excellent commissions (electronic products) Some Pay excellent commissions (electronic products) Products for almost every conceivable niche Products for almost every conceivable niche Excellent way to “learn and earn” Excellent way to “learn and earn” Can be tied into your own lead/database building Can be tied into your own lead/database building Suppliers are easy to vet – low risk to your brand Suppliers are easy to vet – low risk to your brand Can become largely a passive income stream Can become largely a passive income stream

Affiliate Revenue Streams Disadvantages Reduced total profit Reduced total profit Must compete with other affiliates Must compete with other affiliates Dependent on a 3 rd party for payment/product Dependent on a 3 rd party for payment/product Very little opportunity to build your brand Very little opportunity to build your brand Primarily building a competitors market for them Primarily building a competitors market for them Some programs have days of “payment float” Some programs have days of “payment float” Some programs have advertising/trademark restrictions Some programs have advertising/trademark restrictions

Hybrid Systems Advantages Harness lost opportunities Harness lost opportunities Create multiple income streams Create multiple income streams Extremely flexible Extremely flexible Optimize revenue in existing systems Optimize revenue in existing systems Increase overall conversion ratios Increase overall conversion ratios Provide “multiple positive outcomes” Provide “multiple positive outcomes” Can be built in a scalable expanding fashion Can be built in a scalable expanding fashion

Hybrid Systems Disadvantages Easy to loose focus Easy to loose focus Can cannibalize total revenue potential Can cannibalize total revenue potential More complex to manage and track More complex to manage and track Inherits disadvantages of its’ component parts Inherits disadvantages of its’ component parts Increases complexity of your business – “may be” Increases complexity of your business – “may be”

The 8 Pillars of Internet Marketing List Building (data base building) List Building (data base building) Organic Search Marketing (SEO) Organic Search Marketing (SEO) Paid Advertising Methodologies Paid Advertising Methodologies Analytics and Tracking Methods Analytics and Tracking Methods Content Creation (copy writing) Content Creation (copy writing) Community Building/Leverage/Social Media Community Building/Leverage/Social Media Site Design/Development Site Design/Development Revenue Creation/Optimization Revenue Creation/Optimization

Why Your Opportunity is Unlimited Your market is global (billions of prospects) Your market is global (billions of prospects) You can leverage currency exchange rates You can leverage currency exchange rates The market is constantly expanding The market is constantly expanding You don’t have to make “decisions by committee” You don’t have to make “decisions by committee” You can literally “create markets at will” You can literally “create markets at will” The cost of entry is low (it is not free or cheap) The cost of entry is low (it is not free or cheap) The way to succeed is known, proven and available The way to succeed is known, proven and available

The Three Rules of Product Marketing 1.All valid products are either needed and/or desired 2.“Needed” products have massive cost of entry = poor choice 3.Desired products must be at least one of the following… –Entertaining – People by stuff they like even when they are broke –Profit Yielding - Selling to profit is easy – zero real cost –Life Changing – When people want change they will pay for it –The Golden Trifecta – All three of the above

Define Your Target Market To Define your market you must answer 3 questions 1.Who are they? 2.What do they want? 3.How do they want it? You then build your product and marketing around 1.The benefits to the people who buy from you 2.By giving them exactly what they want 3.Exactly how they prefer to receive it

What To Do Next 1. Choose/Refine Your Niche 2. Define Your Target (who/what/how) 3. Develop Informational Product 4. Choose Your Product Type/Types 5. Map Out Your E2E Process And Sales Funnel 6. Implement The 8-Pillars 7. Insure Automation Is Used At Every Opportunity 8. Continually Refine What You Are Doing

The Rules of an Online Marketing System 1. Attract targeted traffic 2. Push your traffic through a marketing funnel (list build) 3. Up sell, down sell and cross sell at all times 4. Take multiple shots at “conversion” 5. Automate your follow up systems 6. Track everything you can possibly track 7. Train your visitors to buy from you (make it easy) 8. Always deliver value (especially in free products)