Patty Kupfer

 Practical Messages  Enforcing the rule of law  Promoting national security  Ensuring fairness to taxpayers  Values Messages  Protecting the dignity of every person  Keeping families together

 Earned path to citizenship  This is not a give away.  Through this process, immigrants will invest in becoming part of the country.  They will: register with the government, work, pay taxes and study English.

 The so-called “enforcement-only” approach is equivalent to “mass deportation.”  Mass deportation is inhumane and unrealistic.  Enforcement-only strategies are expensive, ineffective and tear families apart.

 Keep it simple  Your message should have no more than 3 points  You points should be simple, explained in a sentence or two.  Messages don’t change frequently. They have to be repeated over and over again.  Your message should be tailored for a specific audience, while remaining consistent.

 Communicate your message  Know who you are talking to (audience, not interviewer)  If the question does not fit your message, then bridge  Include anecdotes, statistics, or soundbites to support your message.  Make your message compelling and relevant to who you are and what you believe