Building Financial Wellness at American Express with Smart Saving American Savings Education Council (ASEC) Partner’s Meeting April 10, 2013

American Express Company Profile American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success o Fortune 100 Company o $31.5 billion in total revenue (2012) o Celebrating 163 nd year in business o Headquarters in New York City; more than 63,500 employees globally American Express is the world's largest card issuer by purchase volume o More than 97 million cards-in-force o Services include charge, credit card and payment products for consumers, small businesses and corporations, network services, corporate/consumer travel, and merchant services American Express has one of the world’s strongest brands o Ranked 16 th : FORTUNE’S America’s Most Admired Companies o Ranked #1 Six Years in a Row: J.D. Power & Associates for customer satisfaction among credit card issuers o Named a great place to work in more than 25 countries around the world

AMERICAN EXPRESS SMART SAVING LOGO & TENETS 3

BACKGROUND AND GOALS 4 Process Step Declining RSP*/401(k) participation from mid-80% to 70% in Q Feedback from our employees and vendors highlights an unfulfilled need Utilization of services below expectation Issues Employee Engagement ■ Smart Saving “Fairs” ■ Seminars and webinars ■ Launch Smart Saving on The Square ■ Q&A Tables on-site ■ 1:1 financial & retirement planning meetings Employee Appreciation ■ Easy access to resources ■ Address employee irritants ■ Promote existing programs Promote Usage ■ 10% increase in RSP participation ■ Increase utilization (e.g., financial planning and legal service plan) ■ Integrate Healthy Living/Smart Saving/Work Life messaging Goal to Increase Awareness and Usage of Financial Benefits * RSP is the Retirement Savings Plan, the Company 401(k) plan

5 EventsNewsletterIntranetBlog INTEGRATED BENEFITS STRATEGY

6 Process Step OFF TO A GREAT START Q3 2010Q Launch ■ 4,934 visits to new Smart Saving page ■ 2,517 employees took Smart Saving Check-In ■ 38% increase in calls to financial planning service Campaign ■ 0% savers: 334 enrolled (7% of audience) ■ 1% – 4% savers: 428 increased RSP (8.5% of audience) ■ 4,225 hits to “5 plus 5” page on The Square Targeted ■ 0% savers: 245 enrolled (9.5% of audience) ■ 1% – 4% savers: 388 increased RSP deferral rate (12.5% of audience) Enhancements ■ Special Enrollment for life insurance, LTD & legal assistance plan ■ Roth 401(k) effective October 2011 ■ Reduce wait for Company Matching Contributions effective January 2012 ■ Self-Directed Brokerage Account provider change-October 2011 Innovation! Smart Saving for Kids Hong Kong Mexico U.S. Events ■ 18 events in Phoenix, Salt Lake City, Greensboro, Fort Lauderdale/Miami, Atlanta, Jacksonville, St. Petersburg and NY reached close to 8,400 employees ■ 2,000+ signed up for 1:1 financial planning session ■ 400 enrolled in RSP or increased contributions ■ Many more participated in follow-up education sessions ■ Onsite visits for Q&A and 1:1 Ayco sessions “Add Power” Campaign ■ Encouraged employees to take the 1% challenge — and direct 1% more of pay to the RSP or personal savings. 1,032 have increased RSP deferral rate.

7 Process Step 2012 Q1 2012Q2 2012Q3 & Q % Challenge ■ Encourage employees to save 1% anywhere for anything, vacation, car, house, emergency fund, retirement, etc. Teach Children to Save Day ■ Special savings banks distributed with four slots for saving: Save, Spend, Invest and Share ■ Helpful hints posted to Smart Saving pages on The Square Events ■ Lunch ‘n Learn program ■ LGBT seminar and webinar ■ How to Raise a Financially Savvy Child Quarterly Webinars ■ Retirement-How to Get There, Roth-Is it Right for You, Investments ■ Managing Your Money, Four Ways to Plan Smart, Pre-Retirement Planning Smart Saving Virtual Fair ■ Develop virtual Smart Saving Fair ■ Launch in October 2012 ■ 4K Virtual employees Share Your Smart Saving Story ■ Over 200 employees shared their Smart Saving Story Campaigns ■ Beneficiary Campaign ■ One Retirement Fund ■ Button Campaigns on The Square Barbara, need help choosing your Retirement Fund? American Express Retirement Savings Plan In honor of America Saves Week, take action to improve your future!

8 Process Step 2012 Q1 2013Q2 2013Q3 & Q % Challenge ■ Encourage employees to save 1% anywhere for anything, vacation, car, house, emergency fund, retirement, etc. Events ■ Lunch ‘n Learn program ■ LGBT seminar and webinar ■ Managing Your Money Day - Florida Quarterly Webinars ■ Retirement-How to Get There, Roth-Is it Right for You, Investments ■ Managing Your Money, Four Ways to Plan Smart, Pre-Retirement Planning Smart Saving Virtual Fair ■ Ongoing roll-out of Virtual Smart Saving Fair ■ All US Employee launch May 2013 ■ 20K Employees! Share Your Smart Saving Tips! ■ Calling all Smart Savers to share their best Smart Saving tips and tricks for a chance to win great prizes! Smart Saving for New Hires ■ Innovation Grant Winner ■ Early Engagement & Participation ■ Building a culture of Financial Wellness on Day 1! American Express Retirement Savings Plan In honor of America Saves Week, take action to improve your future! The Power of 1% ■ Part of America Saves Week Promotion ■ Employees asked to share how saving 1% more helps them reach their savings goals ■ 10 Winners of American Express Gift Cards

RESULTS 9 Note: results include Smart Saving Fair promotion as well as individual program promotions Locations that hosted Smart Saving Fairs showed larger increases in program utilization Retirement: 401(k) participation increased 9%  Plan participation increased from 70% in Q to 79% in Q  Those deferring 5% or more increased from 72% to 82% for the same period  Locations that hosted Smart Saving Fairs increased participation from1% to 17% for the same period Day-to-Day Expenses  Calls to the financial planning service increased by 12% from Q to Q  Deals and Discounts (increased utilization of entertainment, cell phone and other discount programs) Protection & Planning  1,260 employees elected supplemental life insurance coverage  560 employees signed up for the Will Preparation Service (provided at no additional cost to those enrolled in Supplemental Life)  350 employees signed up for the legal assistance plan Family & Kids  5,800 employees utilized back-up child care program  1,500 employees enrolled in a secondary education resource program (education counseling for employee or employees’ children)  275 employees utilized back-up elder care program

WELCOME TO THE VIRTUAL SMART SAVING FAIR!

CONTACT SMART SAVING Smart Saving Team: Barbara Kontje Director, Retirement Americas & Smart Saving Peter Papadimitriou Analyst, Smart Saving