Diane Nelson Marketing Metrics 2012 Steel Blue Media Mobile Marketing: Harness the Power of a New Generation

What is Mobile Marketing? Mobile Marketing is the fastest growing marketing strategy today. Through the use of Short Messaging System (SMS) vendors send text advertisements or messages to their customers or prospective customers The Customer or Prospect must first Opt-in Vendor gives special “keyword” to prospect to text to a number, when they do so, they receive a text message in return, asking if they would like to subscribe.

Benefits of Mobile Marketing Immediate Marketing Solutions Personalized Non-Invasive Communication Two-Way communication Text Messages Read and Delivered 100% Opt-In – Your Customers Want You Intrigue, Entice and Excite Cost-Effective Create Custom Campaigns Go Green Social Media – Stay Connected

Mobile Marketing Works Mobile Marketing is a viable way to create customer loyalty, increase awareness and boost sales It provides a connection to customers when they are most likely to buy Compared to print, radio, Television and other traditional advertising, mobile marketing is inexpensive, immediate and personal.

Real-Time Marketing Over 70% of the Worlds population has a mobile phone In the U.S. 9 out of every 10 people own a Smartphone (able to access Internet) The average cell phone user has their phone by them 90% of the time Did you know mobile coupons have a redemption rate of 15% to 40%? Compare this to traditional coupons redeemed at less than 2%.

Getting Started Define your audience – who are you trying to reach? What type of device will they use to see your ad? Do you know the difference between phones? Set up a different campaign for a customer using a Smartphone than you would for a customer using a feature phone (WAP)

SMS Capabilities Short Message Service (SMS) is text messaging Quiz/Trivia/Survey Reverse Auction Polling/Voting Text alert/Mobile CRM (mCRM) Viral Marketing Text2Screen and Picture2Screen On-package Promotion Mobile Sweepstakes Text2Give

SMS Capabilities Commerce and Sampling Mobile Couponing

WAP Wireless Application Protocol: Wireless Application Protocol or (WAP) is an open international standard for applications that use wireless communication. Its principal application is to enable access to the internet from a mobile phone or PDA. A WAP browser is designed to provide all of the basic services of a computer based web browser but simplified to operate within the restrictions of a mobile phone. WAP is now the protocol used for the majority of the world's mobile internet sites, known as WAP sites. The Japanese i-mode system is currently the only other major competing wireless data protocol.

MMS – Enhancing your Messages Multimedia messaging Service (MMS) is oftentimes referred to as picture messaging to help differentiate it from SMS, which is text messaging. MMS is delivered almost the same way but can include multimedia objects (images, audio, video) often in a slideshow format. Interactive Voice Response (IVR) a common prompting system used in automated customer support.

Is your Website Mobile Friendly? Many websites have content specifically optimized for mobile users Think about the capabilities of the mobile phone’s web browser, especially in relation to the capabilities of modern desktop browsers

Mobile Friendly Site - Background Traditional mobile phones: Phones with browsers that cannot render normal desktop web pages. Smartphone's: Phones with browsers that render normal desktop pages, at least to some extent. This category includes a diversity of devices, such Windows Phone 7, Blackberry devices, iPhones, and Android phones, and also tablets and eBook reader

A Few Things to Remember Create Smart Navigation Write Clear Content Don’t use too Many Images Don’t Rely on Flash or Javascript Practice Good Design

Growing Your Business Drive More Traffic to Your Site using Facebook and Twitter Blogging Link Building Content Aggregators

Regulations and Guidelines Industry Standards and Best Practices Mobile Marketing Association (MMA) Steer Clear of Mobile Spam National Do Not Call Registry

Overview There are more mobile phone subscribers in the world (2.4 billion1), than there are landline phones subscribers. Worldwide over 350 billion text messages are exchanged across the world’s mobile networks every month Mobile Marketing Does Not Stand Alone: Use it in combination with a marketing mix for an effective marketing campaign.

Mobile Marketing: Harness the Power of a New Generation