Magazine Subscriptions Online Program

USPS Magazine Subscriptions Online Program USPS.com Internet Affiliate Marketing Program –Launched December 2, 2002 at 1-Year Pilot Test to evaluate USPS’ ability to: –Promote and grow magazine subscriber base –Offer affiliate marketing partners ability to cost-effectively cross- sell relevant services to USPS.com customers Marketing partnership between USPS and Magazine Mall, Inc. –Provides access to thousands of titles –New subscriptions and renewals –Customers access the site online –Payment by credit card, check, money order or PayPal Program Overview

USPS Magazine Subscriptions Online Program Tangible benefits to Publishers, Customers and the Postal Service Publisher Benefits: –75% of all subscriptions are new vs. renewals –Low cost customer acquisition vehicle Customer Benefits: –Access to thousands of titles at up to 85% off retail prices Postal Service Benefits: – Increased postage revenue –Revenue share from each subscription sold Program Overview

USPS Magazine Subscriptions Online Program Program Overview

USPS Magazine Subscriptions Online Program Program Overview December 2002-March 2003: 1509 Subscriptions Sold

Next Steps –USPS will continue to promote program internally throughout remainder of 1-year Pilot Test –Pilot Test ends February 2004 –USPS may recompete the USPS Magazine Subscriptions Online Program in December 03/January 04 –We also maintain the right to extend the current agreement with Magazine Mall, Inc., through February 2005 USPS Magazine Subscriptions Online Program Program Overview

For additional information, contact the USPS Magazine Subscriptions Online Program Manager: Christopher C. Ashe Product Management (HQ Marketing) United States Postal Service 1735 North Lynn Street, Room 4014 Arlington, VA Tel: (703) Fax: (703) USPS Magazine Subscriptions Online Program Program Overview