1. 1 Mailing & Shipping Services November 17, 2010

2. 2 USPS Revenue Challenge

3. 3 Formula for Success Protect the Base Grow New, Profitable Revenue & Volume Improve the Customer Experience Create Innovative Products, Services

4. 4 Protect the Base Sell Core Products Refocus Advertising Grow the Package Business Focus on Small-Medium Enterprise Refocus on Commercial Sales Expand Access

5. 5 M&SS Strategy Sources of Ideas Supplier Ideas CEO Breakfast with Postmaster General Mailers Technical Advisory Committee Innovations Symposium Postal Customer Councils National Executive Conference First Class Mail Marketing Mail Package Services Retail Usps.com Operations Delivery Human Resources Facilities Engineering USPS Strategy Innovations Process ~ 300 ideas

6. 6 Revenue ideas within USPS control (~140 ideas) Revenue ideas Requiring Regulatory/ Legislative Change (~100 ideas) Non-Revenue Generating Ideas (~60 ideas) Innovation Idea Breakdown

7. 7 Partnerships [~5 ideas] Data [~10 ideas] Leverage Retail Space [~10 ideas] Leverage Feet On the Street [~5 ideas] Small Business Focus [~10 ideas] Digital [~20 ideas] Expanded Parcel Strategy [~50 ideas] Hybrid [~45 ideas] Financial Services [~20 ideas] Expand Retail Offering [~10 ideas] Online [~25 ideas] Revenue Generating Innovation Ideas Ease of Use [~ 20 ideas]

8. 8 M&SS Strategy Putting the Pieces Together Products & Services Channels & Customers Resources Measurement Retail Expanded Access BMEU Sales Small Business Large Business Metrics Prioritization Compensation IT Architecture Advertising People / Skills Processes

9. 9  Idea analysisNovember - January  Provide updateMTAC February 16th/17th  Breakout sessionsNPF May 2nd Timeline