What’s next? Richard Eyre – Chairman, IAB

Richard Eyre CBE Chairman Internet Advertising Bureau WHAT’S NEXT?

‘From here, the world changes faster than you can imagine. This is where it gets good, where it gets thrilling, frightening, inevitable’.

“This is now a world of individual empowerment. Power continues to shift from state to citizen; employer to employee; corporation to consumer. Communities are atomised, activism is rife, influence is assymetrical” Robert Phillips

Networked markets are self- organising faster than our companies

Social media Connected devices Individuality

Networked markets are self-organising faster than our companies Social media Connected devices Individuality Personalisation

Networked markets are self-organising faster than our companies Social media Connected devices Individuality Personalisation Relationship

Lifetime value of a customer Brand loyalty Premium pricing

Lifetime value of a customer Brand loyalty Premium pricing Culture change?

Marketing can no longer be a brand’s clothing. It must be its skin

Marketing can no longer be a brand’s clothing. It must be its skin A brand’s identity is not separate from its owner’s reputation

Marketing can no longer be a brand’s clothing. It must be its skin A brand’s identity is not separate from its owners

Marketing can no longer be a brand’s clothing. It must be its skin A brand’s identity is not separate from its owner’s reputation Change dreary CSR

Passion

You?

Consistency Online – Offline Sales – Marketing Investor Relations - Consumer PR

Conversation

“In just a few more years, the current homogenized ‘voice’ of business – the sound of mission statements and brochures – will seem as contrived and artificial as the language of the C18 French court”

Normal people join in the conversation Openness

Normal people join in the conversation Openness Real time all the time

Normal people join in the conversation …and answer the phone Openness Real time all the time

Normal people join in the conversation …and answer the phone Openness Real time all the time Customers want brands to succeed

Normal people join in the conversation …and answer the phone Openness Real time all the time Customers want brands to succeed Don’t forget the mobile site

Respect

Privacy

Respect Privacy Making amends

Re-invention of Marketing WHAT’S NEXT?

Re-invention of Marketing The company’s most valuable assets are managed in Marketing WHAT’S NEXT?

Re-invention of Marketing The company’s most valuable assets are managed in Marketing Opportunity WHAT’S NEXT?