Story Telling with Purpose: Get YOUR Story mHealthMarketer.com.

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Presentation transcript:

Story Telling with Purpose: Get YOUR Story mHealthMarketer.com

Global Mobile Healthcare Market Estimated To Reach $49 Billion by 2020 Global EHR/EMR Market to Expand to $22.3 Billion by 2015 Telehealth Market Value to Reach $1.5 Trillion in Five Years

Political Technology Personnel Social Privacy and Security

Changes in Your World Competition Budgets Job Creep Technology

Problem Discovery Research Options Identify Vendors Purchase Decision Technical EconomicUser Influencer Buying Journey

All the Marketing Noise

The Role of Marketing

Talking Tech

“A good story is where genuine customer satisfaction comes from. It’s the source of growth and profit and it’s the future of your organization.” -Seth Godin, All Marketers Are Liars later re-named All Marketers Tell Stories

Proven Engaging Relevance Levels the playing field Conveys the facts Attention Unique to you

“Story is more important than the brand, the best story wins. I am simply, unabashedly, out loud, screaming and shouting saying, focus on the quality of your storytelling. Turn that complex idea into storytelling.” -Tom Peters, Hall of Fame Management Guru

The Story Strategy Process Get YOUR Story Straight

Step 1 Product Market Match The Golden Circle

Step 2: Message to Market Match

Buyer Persona Demographic Psychographic Personality Type Personal Beliefs Values Attitudes Career Concerns Behavioral Information

Buyer Story Lines 4 elements 8-12 Storylines On-line, group, 1 on 1 Ranking Criteria

Step 3: Message to Market Match

Thank You! Blog: mHealthMarketer.com Website: Modallic.com