Information Builders May 11, 2012 Information Builders (Canada) Inc. WebFOCUS Mobile Business Intelligence Information Where You Need It, When You Need It

Reporting Query & AnalysisDashboards InformationDelivery PerformanceManagement EnterpriseSearch Visualization & Mapping Data Updating PredictiveAnalytics MS Office & e-Publishing Extended BI Core BI Extensions to the WebFOCUS platform allow you to build more application types at a lower cost Business to Business Data Warehouse & ETL Master Data Management Data Profiling & Data Quality Business Activity Monitoring High Performance Data Store MobileApplications WebFOCUS Higher Adoption & Reuse with Lower TCO

Reporting Query & AnalysisDashboards InformationDelivery PerformanceManagement EnterpriseSearch Visualization & Mapping Data Updating PredictiveAnalytics MS Office & e-Publishing Extended BI Core BI Extensions to the WebFOCUS platform allow you to build more application types at a lower cost Business to Business Data Warehouse & ETL Master Data Management Data Profiling & Data Quality Business Activity Monitoring High Performance Data Store MobileApplications WebFOCUS Mobile Applications

" The growing Smartphone base combined with huge sales of media tablets is forcing a reassessment of the client platform and IT best practices to support it. Controlling burgeoning costs driven by device heterogeneity and bring-your-own-device models, while maintaining agility, is imperative..’ Top 10 Strategic Technology Trends for 2012 Gartner's Top 10 Technology Trends for 2012: jsp?prm=TW_CHINNV jsp?prm=TW_CHINNV Mobile Business Intelligence Technology Trends

Business Discovery

allow the right person to ask and answer the necessary questions at the appropriate time. mobile delivery of BI is all about practical, tactical information needed to make immediate decisions

So you’re thinking about going Mobile….  Who am I’m going to be providing the information too?  What device do they have? What device WILL they have? What level of connectivity will they have?  What information would provide value if it was available via a mobile device?  Improve Productivity, Agility, Transparency and Collaboration  What additional questions would need to be asked of that information now that it is available? (what level of interactivity is required)  How am I going to expose the information?  What are the security considerations?  What content can I see, what data do I have rights to?  How can I leverage my existing assets?  Hardware, software, skills, etc.

Target Mobile BI User  Not typically an Information Producer  Information Consumer  Big picture at a glance on the go  Executive Level  Management Level  Information Collaborator – Maximum Value  Use information to support and drive a conversation  Project/Team Lead  Field Personnel

Target Mobile BI Data  Information in the context of applications — not in pushing lots of data to somebody's phone or tablet.  Focused on the near-term data rather than long term data.  Timely and Available

Information Accessibility Push, Pull, (in)Put, and Search  Push Information on a schedule or alert driven basis  Pull information on demand  Data Collection/Entry Applications  Bring “Google” Like Experience to Mobile

Gerald Cohen President & CEO of Information Builders April 2012 WebFOCUS Mobile Technologies "When it comes to mobile BI, it shouldn't be viewed as a luxury, it's a necessity. We've designed our solution from the ground- up to allow for business professionals to access and manipulate their data no matter what type of device they're using – be it a phone, tablet or desktop.’

 Up to 40% of typical company is mobile  Mobile access keeps you informed  Real-time alerts  Scheduled updates  On-demand reports  Subscribe, view, drill, and analyze  Use any /Internet-enabled mobile device  No plug-ins Business Value: Keep your frontline workers apprised of important events and in-touch with critical systems. Improve productivity and decision making. MobileApplications WebFOCUS Extended Business Intelligence Mobile Applications

Across Mixed Devices: Mobile Favorites WindowsBB OlderBB OS6AndroidiPhoneXoomiPad Mobile Favorites BI Portals Parameterized Reports Charting KPI Active Dashboards

Accessing BI when Mobile   WebFOCUS BI distribution system  Multiple or single recipients  Embed or attach  Distribute mini-dashboard, report, graph, document  Formats: HTML, PDF, AHTML, Excel, and more  Send scheduled or event triggered

Accessing BI when Mobile Web browser  Web browser  Dashboard users select content for mobile access  Extension to WebFOCUS Managed Reporting  Any content can be accessed when mobile  Mobile access to existing self-service portals and apps

Accessing BI when Mobile Mobile Applications  Mobile Applications  Authentication available  View remotely  Save locally  Share with colleagues

Demonstration – Mobile Business Intelligence 17

Live Demo URL: Powered by Information Builders Web Sites  Desktop emulator or mobile device  Go to  Mobile Dashboards  Go to 18

Mobile Favorites Subscribe to WebFOCUS Portal content

iOS: Mobile Faves Native Application to manage BI content

Mobile Closed Loop BI 21

Creating Dynamic Surveys with Maintain Inside the Maintain Development Environment

Creating Dynamic Surveys with Maintain Display

Demonstration – Mobile Dashboard Design 25

Best Practices for Mobile BI Copyright 2010, Information Builders. Slide 26

Best Practices for Mobile BI Mobile BI is Coming and it is Different  Understand mobile technology’s limitations  Smaller content (measured in bytes)  Limited display size  Reduced bandwidth (vs. LAN and wired Web)  Set user expectations  Stress usability

Making the Choice: Devices, Form Factor, Delivery Device Proliferation Varying Form Factors PhoneTabletTouch Screen

Best Practices for Mobile BI Make it Simple for the User  Know your audience  Content updated? Alert users  Work connected and disconnected  Deliver content in user’s preferred formats  Active Technology, Excel, HTML, PDF, Flash  Use native apps

Best Practices for Mobile BI What Mobile BI Users Want *  Alerts  View reports and graphs  KPI monitoring  Data selection and filtering  Guided analysis  Drill down navigation  Offline use * The Updated Mobile Business Intelligence Market Study Dresner Advisory Services, LLC February 4, 2011

Mobile BI Best Practices  Avoid Dashboard Proliferation and Rework  Build Once, Deploy Anywhere  Design for the smaller form factor  Put most important content in the upper left  Legends use valuable real estate  Leverage micro charts, stop lighting  Design for on the go use  Intuitive Drill Paths  Don’t over prompt  Here and Now Metrics  Leave Back Office Analytics back in the office