Indonesian Social Media Monitoring Tools a Company Profile Indonesian Social Media Monitoring Tools a Company Profile version 2.0 See What People Say…

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Presentation transcript:

Indonesian Social Media Monitoring Tools a Company Profile Indonesian Social Media Monitoring Tools a Company Profile version 2.0 See What People Say…

What is Katapedia ? – Indonesian Social Media Monitoring Tools

KATAPEDIA is an online tool to monitor and analyze your brand or topic mentions in the news and social media for Indonesia region only. KATAPEDIA helps you in brand or topic engagement efforts.

– Indonesian Social Media Monitoring Tools Website Blog Forum Website Blog Forum Dashboard Daily Monitoring Dashboard Daily Monitoring API’s RSS feed API’s Sentiment Engine archives 10 Analysis Tools Reporting Engagement process

– Indonesian Social Media Monitoring Tools Who uses Katapedia ? On what purposes?

– Indonesian Social Media Monitoring Research Dept. R & D people use KATAPEDIA to search & explore potential ideas in social media and bring them into their organization.

– Indonesian Social Media Monitoring Sales & Marketing Dept. Sales & Marketing people use KATAPEDIA to locate potential new customers. They also use KATAPEDIA to help in measuring the effectiveness of a marketing campaign (new product launch, brand repositioning, etc.)

– Indonesian Social Media Monitoring Public Relation Dept. PR people use KATAPEDIA to track any mentions and sentiment about their brands/company. They also use KATAPEDIA to find the influencers for their brands/company, and follow up with tactical engagements on them.

– Indonesian Social Media Monitoring Customer Service Dept. CS people use KATAPEDIA to capture indirect complaints in social media about their company’s products & services within minutes.

– Indonesian Social Media Monitoring Legal Dept. Legal people use Katapedia to closely monitor potential illegal use of their company’s trademark, counterfeited products, Intellectual Property violation, etc.

– Indonesian Social Media Monitoring Human Resources Dept. HR people use KATAPEDIA to keeps track of employees social networking activities.

– Indonesian Social Media Monitoring The C-Suite The C-Suite use KATAPEDIA to gain insights on industry trends & opportunities of business development in the future.

– Indonesian Social Media Monitoring Tools What kind of Tools in Katapedia ?

– Indonesian Social Media Monitoring Tools Simple Keywords Entry Just input the keywords, then it will be running automatically. You don’t have to define any parameters for the sentiment analysis. Katapedia Artificial Intelligent (AI) will do that for you. Fill these items only

– Indonesian Social Media Monitoring Tools Daily Media Monitoring Katapedia crawls data automatically. The results are presented in the Media Monitoring menu and Daily Update report. Katapedia’s user-friendliness makes it easy for you to find the information you need from any media channels.

– Indonesian Social Media Monitoring Tools Saving Complete Information Katapedia saves complete information from the mentions about your brands/topics. You don’t have to save any information you need by yourself, let Katapedia do that for you.

– Indonesian Social Media Monitoring Tools Data Archives You can’t access Katapedia everyday? Don’t worry, Katapedia archives all information. You just need to define the keyword and time period, then Katapedia will show you the results along with their sentiment.

– Indonesian Social Media Monitoring Tools Mention Share Analysis This feature presents how many times your brand or topic are being mentioned in the news and social media, daily and monthly.

– Indonesian Social Media Monitoring Tools Media Share Analysis This feature shows which media that has been mentioning your brands or topics, daily and monthly. For simplicity, only the top 10 media are presented graphically. See “Tabular Data” menu for complete media share analysis.

– Indonesian Social Media Monitoring Tools Core Analysis Katapedia is able to monitor and analysis any issues and topics deeply. Then the most important is Users could have a deeply comparison of an issues or just direct topic towards competitors.

– Indonesian Social Media Monitoring Tools Analysis Tool #4 Mention Trend Analysis This feature presents daily mention trend of your brands or topics in the news and social media.

– Indonesian Social Media Monitoring Tools Sentiment Analysis This feature presents automatic sentiment classification (positive, negative, neutral) for any conversations in social media. Katapedia using Naïve Bayes Classifier and Artifial Intelligent (AI) Neural Networks as sentiment engine for words in Bahasa Indonesia.

– Indonesian Social Media Monitoring Tools Content Analysis This feature shows a list of the top 15 words (verbs or adjectives only) mostly used in the mentions about your brands/topics.

– Indonesian Social Media Monitoring Tools Top Person Analysis This feature shows a list of the top 15 persons that talks about your brands/topics in social media. These persons could be the influencers for your brands/topics. Please handle them with care

– Indonesian Social Media Monitoring Tools Top Location This feature presents the top 11 locations (cities) of people that talks about your brands or topics in social media.

– Indonesian Social Media Monitoring Tools Gender Analysis This feature identifies the gender of people that talk about your brands or topics. It is important to know the relevancies of your brands or topics with gender.

– Indonesian Social Media Monitoring Tools Social Share Index (SSI) This feature provides index for your brand and competitor’s brand based on mention and their sentiments in social media. The more positive your brand sentiment, the higher the SSI of your brand. Low reputation High reputation

– Indonesian Social Media Monitoring Tools Engagement Process Katapedia provides a way to follow up with the ones talking about your brands/topics. You can engage them, build better relationship, and potentially create a new positive influencer for your brands.

– Indonesian Social Media Monitoring Tools Additional Media You can use this feature to add more media channels to monitor your brands or topics as many as you need (unlimited).

– Indonesian Social Media Monitoring Tools Report Configuration Katapedia gives a flexible way to configure the report you need. This report will be generated in PDF format and you can send it via to as many addresses as you needed (unlimited).

– Indonesian Social Media Monitoring Tools Reporting Type Katapedia generates report in several ways: 1.Daily Report, generated every 7 am everyday. 2.Weekly Report, generated every 6 am on Monday. 3.Monthly Report, generated on the first day of the following month. 4.Custom Report, generated anytime you need it.

– Indonesian Social Media Monitoring Tools Dashboard Katapedia provides a dashboard to monitor any mention and sentiment about your brands or topics in the news and social media. It’s updated on daily basis.

– Indonesian Social Media Monitoring Tools OUR SERVICES FREE Application Setup for New Users FREE Reporting Setup (Daily, Monthly, Weekly, Custom) FREE Technical Support via FREE Upgrade for New Version FREE Maintenance (Bugs & Errors, if any) UNLIMITED Data Access UNLIMITED Additional Media UNLIMITED Data Storage UNLIMITED Access Sentiment Analysis Accuracy > 75% Data Relevancy > 85% Online 24 Hours a Day Need more information ? Send to:

– Indonesian Social Media Monitoring Tools OUR CLIENTS

Head Office: Menara Karya 19 th Floor Jl HR Rasuna Said Blok X-5 Kav. 1-2 Jakarta Ph Fax Head Office: Menara Karya 19 th Floor Jl HR Rasuna Said Blok X-5 Kav. 1-2 Jakarta Ph Fax “We love to discuss and to find what you really need about Social Media Monitoring. Please contact us…” THANK YOU