Nowadays HR dilemmas Anca Georgescu Chief Human Resources Officer, Romtelecom 26 th of March 2013, Bucharest

Late follower ? or co-driver ?

Short term cost efficiency or long term healthy culture?

HR as a Change Champion today and tomorrow clear, transparent and disciplined change methodologies human engaged employees

5  “Operations Open Doors Days!”  Technical workshops for nontechnical employees- “Learn from the specialists!” Know, Understand and Use Technologies  Leadership Team Meetings with top 100 managers  Regional quarterly review - video Conference and regional visits  Let’s talk about us!- CXO’s &PM’s meet employees from all business units  Open doors program: - “Managers in the front line”  Exchange experience programs: “Be mentor or apprentice”  Workshops with Product Managers: ”Interviews with ….Products and Services”  “Be Salesman for a day” –direct selling experience program for non - sales employees Know, Understand and Promote Products Listen and Understand Customers Know and Understand Business Organizational Culture as strategic focus

The key – employees’ engagement Proud to be Romtelecom - program initiatives (Values Day 2012 ) Sales Olimpics Contest (for non-sales employees)

Focus on performance Systems and automations - help in being efficient and provide aligned services Performance Management System – as key enabler and “foundation” for all people processes

Do more with less  Internship /Traineeships Programs to accelerate development and conversion to corporate environment 60% absorption in the organization after the program in different specialized jobs

Do more with less –Change the paradigm: from polishing a hook hopping a fish will pass by and byte, to wisely using your net and your expertise  Keep your “funs” close by using social media and online channels  Grow your internal competence and expertise center Limit your dependence on costs

Manage, develop and retain the talent Transparent process Development interventions Personal Development Conference – an innovative concept

The Associate Trainers Community 15 associate - 6 certified training topics Do more with less 67% of the training effort is done internally and with the same satisfaction and results

Fast pace technology changes? Do more with less  The Technical Certification Program Yearly more than 1500 technicians are trained, assessed and certified on new technologies

13 "Being a leader is like being a lady, if you have to go around telling people you are one, you probably are not.“ Margaret Thatcher

14 * The values represent the percentage of Top Box in Surveys Key results : High scores in customer awareness (94 %) and high appreciation of our products (91%) 14