Business Intelligence Greg Myers Jennifer Parker Tom Smith 11/17/2009 MIS 261

Introduction Value Proposition Harrah’s Casino- The Value of Data  Rewards Program - 2x Revenue Growth Retailer- Tesco  Reward Program - 22% Revenue Growth in 2 Years (+£5 b)

Business Intelligence Overview

Determining What Data is Needed Balanced Scorecard

Determining What Data is Needed Strategy Map Balanced Scorecard

Addressing Data Quality Eckerson, Data Definitions 2.Consistent Processes 3.Data Monitoring/Cleaning 4.System  Enforcement  Configuration/Patching  Integration

Establishing Meta- Data Dimensions vs. Facts  Dimension- is an attribute that displays total counts/amounts of a fact  Fact- key additive measurement of business performance Document  Definitions, Process, Systems, Formats  Agreed upon data sources

Extract, Transfer, and Load (ETL)

Relational Database -OLTP

Star Schema - OLAP Data Warehouse

How to Successfully Build a BI Solution 1.BI implementation is a company wide project and should not be owned strictly by IT. 2.Allow developers to have access to the business owners and subject-matter experts. 3.Create manageable steps in the implementation and a reasonable time- line in which to complete them.

How to Successfully Build a BI Solution 4.Create teams of small amounts of people with some experienced members. 5.Manage the installation or upgrade of hardware capable of supporting fast processing of data to enable tight development cycles. 6.Supply data to populate test versions of the data repository and test for expected outcomes

Signs of a Successful Data Repository Data repositories must be Scalable Flexible Backwards compatible Auditable Experienced Developers

BI Solutions for SAP Users

Presentation Tools Reports  Microsoft Excel Queries  Microsoft Access / Sun MySQL Dashboards  Executive Information Systems (EIS) 

SAP Presentation Tools SAP BusinessObjects  BEx Analyzer AdHoc029.JPG AdHoc029.JPG  BEx Query Designer team.com/images/scr_BW_QueryDesigner.gifhttp:// team.com/images/scr_BW_QueryDesigner.gif  Crystal Reports ation_managers_information_database-9250.jpeg ation_managers_information_database-9250.jpeg  Xcelsius content/uploads/2008/TOC/TOC_Calci.swf content/uploads/2008/TOC/TOC_Calci.swf

Case Study: Sisters of Mercy Health System (Mercy) Situation – major delays in report delivery Task - implement an enterprise wide business intelligence (BI) solution with a single overarching reporting structure Action – research, select and install a BI solution Results –  Business Objects was the favored vendor as users especially liked the interface’s intuitiveness and ease-of-use  Mercy was able to consolidate legacy data and make it fully accessible to authorized users  Mercy is now able to utilize metrics that allow comparisons between internal entities  Mercy staff now able to roll up financial statements and rapidly publish them following month-end close, with all information available online via a consistent and secure Web-based portal  Data accuracy and consistency has reached unprecedented high levels

Q&A Segment Discussion Questions:  BI examples in your workplace Software User Access of final reports  Ideas for BI utilization