1. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-9, 2005 Key Biscayne, Florida Connecting to Business Intelligence with Nick Nikijuluw Data Access Europe nick@dataaccess.nl

2. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-8,2005 Key Biscayne, Florida Data Access Europe BV the Netherlands (’91) Marketing & Distribution Projects & Services Research & Development  Tools for developing database applications

3. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-8,2005 Key Biscayne, Florida Data Access Worldwide Denmark Germany Austria Switzerland Holland Belgium Luxemburg France United Kingdom Malta Portugal Spain Norway

4. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-8,2005 Key Biscayne, Florida European Channel Partners Data Project

5. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-8,2005 Key Biscayne, Florida Partnerships  IBM DB2 Universal Database  Pervasive Software (“Btrieve”)  Business Objects (Crystal Decisions)  CINTAC ApS

6. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-8,2005 Key Biscayne, Florida CINTAC – A New Partner  7+ Years in Business Intelligence  Dynamic, Relational, On-line Analytical  Made in Denmark

7. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-8,2005 Key Biscayne, Florida Overview “Lists & labels” Reports Management reports MIS Dashboards Scorecards Datamining

8. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-8,2005 Key Biscayne, Florida Overview, and position  What is “Business Intelligence”?  What’s out there?  Levels of abstraction  Dynamic AI position, goals & purpose

9. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-8,2005 Key Biscayne, Florida Business Intelligence  Exploring vast amounts of data - collect information to improve business performance  Quickly get a scope on higher level, tactical or strategic enterprise issues  BI in the past: Reporting, Querying  Introduction of OLAP, Dashboards & Score- Cards…  2005: Users want to access data, Flexible, Intuitive, Easy, Anywhere!

10. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-8,2005 Key Biscayne, Florida What’s out there?  Extract Transform Load (ETL)  Extract data from (ERP) system for aggregation  Prepare to load into data-warehouse/mart

11. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-8,2005 Key Biscayne, Florida What’s out there?  Query & Reporting  Process of querying a data source  Format it to create a report  Share or archive reports

12. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-8,2005 Key Biscayne, Florida OperationalManagement AuthorIT DeveloperPower User PurposeDoc. PreparationDecision-making Report DeliveryPaperSpreadsheet, e-mail Print QualityPixel-perfectPresentation Quality Data SourceOLTP/RealtimeData warehouse/OLTP Level of detailGranularAggregated ScopeOperationalTactical/Strategic Query & Reporting

13. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-8,2005 Key Biscayne, Florida What’s out there?  Vendors provide:  OLAP Tools  Report & Query Tools  Sometimes: Both  OLAP offers interactive, multi-dimensional, analysis, different levels of details.

14. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-8,2005 Key Biscayne, Florida What’s out there?  Dashboards  Everyone wants them!  Indicators or reports in a very “graphical” way  Example:  A gauge, showing progressive turn- over/activity  A trend line that tracks traded product  Build your OWN Dashboard

15. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-8,2005 Key Biscayne, Florida BAM? Back At MacBusiness->Positions Balance Anticipation And MomentumCommunity->Sports BambaraRegional->Language Codes (3 Letters) Banner Ad MuseumInternet Basic Access MethodsComputing->General Basilar Artery MigraineMedical->Physiology Bass Alignment ModuleAcademic & Science->Electronics Bay Area MusicBusiness->Firms Benefit Accuracy MeasurementBusiness->General Benefits Activated MarketingBusiness->General Best Airgun ManufacturerBusiness->Firms

16. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-8,2005 Key Biscayne, Florida BAM? Best Anime And MangaMiscellaneous->Funnies Beth Ann MorgenthauCommunity->Famous Bickford And McneeceBusiness->Firms Big Ass MoversBusiness->Firms Binary Angular Moment Miscellaneous->Unit Measures Governmental->Military Body And MindCommunity->Educational Booking Actors And ModelsBusiness->Firms Born Again ModularizationCommunity->Religion Break Away ModeGovernmental->Transportation Brick And MortarInternet Bricks And MortarBusiness->General

17. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-8,2005 Key Biscayne, Florida BAM? Broad Assed MarineGovernmental->Military Building A MovementCommunity Business Appreciation MonthMiscellaneous->Months Abbreviations  … ? (courtesy: www.answers.com)

18. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-8,2005 Key Biscayne, Florida What’s out there?  Business Alert Monitors  Alerts, Informers  Set parameters, boundaries  Notification function (push)

19. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-8,2005 Key Biscayne, Florida What’s out there?  Score cards (BSC, Six Sigma)  Compare a given metric to a set target  Analyze performance versus target  Provide root cause analysis  Provide track accountability  Not individual (like Dashboards) but conform commonly agreed upon metrics

20. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-8,2005 Key Biscayne, Florida What’s out there?  Data Mining  Discover certain patterns in data using specific algorithms  Used for  Predictive analysis  Fraud detection  Customer scoring etc.  Marketing! (today)  Very vendor niche

21. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-8,2005 Key Biscayne, Florida Position – BI Scope Reporting ROLAP CPM

22. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-8,2005 Key Biscayne, Florida Position – Business Scope Operational Tactical Strategic

23. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-8,2005 Key Biscayne, Florida Positioning Sweet spot

24. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-8,2005 Key Biscayne, Florida Other considerations…  Fat Client or Browser based  Supported Back-ends / RDBMS  Architecture  Used access methods (ODBC, OLEDB)  Standardized querying methods  Security

25. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-8,2005 Key Biscayne, Florida Dynamic AI  100% Browser based - for design & delivery  ODBC / OLEDB, native for industry standard RDBMS  MS-Sql, DB2, Oracle, MySQL, Pervasive, Interbase etc.  Enterprise Edition for Scalability and Security  Complies with German Banking Security demands  Informers notify via SMS, e-mail or Dashboard  Very short learning curve, fast & easy to use!

26. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-8,2005 Key Biscayne, Florida Dynamic AI  Trend in Business Intelligence:  Web-based, Real-time Analytical  No aggregates / cubes  Fast, intuitive, low TCO (ease of use)  Power Users  Bring Business Intelligence to a rational level!

27. Open Solutions for a Changing World™ Copyright 2005, Data Access Worldwide June 6-8,2005 Key Biscayne, Florida A Real-time Web-based Business Intelligence tool