Power Point Slides by Ronald J. Shope in collaboration with John W. Creswell Chapter 13 Survey Designs

Educational Research 2e: Creswell Key Ideas Intent and use of survey research Types of survey designs Key characteristics of a survey Constructing survey questionnaires Designing and conducting survey interviews What are the steps in the process of conducting survey research? How do you evaluate survey research?

Educational Research 2e: Creswell What is survey research? Survey research designs are procedures in quantitative research in which investigators administer a survey to a sample or to the entire population of people in order to describe the attitudes, opinions, behaviors, or characteristics of the population.

Educational Research 2e: Creswell What are key characteristics of survey research? Sampling from a population Collecting data through questionnaires or interviews Designing instruments for data collection Obtaining a high response rate

Educational Research 2e: Creswell Forms of data collection based on who completes or records the data Who Completes or Records the Data? ParticipantResearcher Mailed Questionnaire Electronic Questionnaire One on One To a Group Over Telephone Individual Interview Focus Group Interview Telephone Interview

Educational Research 2e: Creswell Question construction problems Question is unclear Multiple questions Question is wordy Question is negatively worded Overlapping responses Unbalanced response options Mismatch between questions and answers Question includes overly technical language Not all questions are applicable to all the participants

Educational Research 2e: Creswell Pilot testing Test on a small number of individuals in the sample Ask for written feedback on the questions Revise the survey based on the written comments Exclude the pilot participants from the final sample for the study

Educational Research 2e: Creswell Response rate Mail out original questionnaire with cover letter Follow it in two weeks with a second mailing of questionnaire to those who have not responded Follow again in two weeks with a postcard to non-respondents reminding them to complete the questionnaire

Educational Research 2e: Creswell Three phase survey administration procedure Step 1: First Mailing of Survey Step 2: Second Mailing of Survey Step 3: Postcard Mailing 2 Weeks Start 6 Weeks Time

Educational Research 2e: Creswell Planning and conducting a mailed questionnaire survey Write a cover letter to invite the participants to complete the questionnaire Form and construct the questionnaire Identify what statistical procedures will be used to analyze data from the mailed questionnaire

Educational Research 2e: Creswell Planning and designing an interview survey The interviewer should maintain a neutral stance during the interview Train the interviewers prior to the interview Take good notes of responses or use a tape recorder For telephone interviews, develop a telephone interview guide prior to the interview

Educational Research 2e: Creswell Steps in conducting survey research Decide if a survey is the best deign to use Identify the research questions or hypotheses Identify the population, the sampling frame and the sample Determine the survey design and data collection procedures Develop or locate an instrument Administer the instrument Analyze the data to address the research questions or hypotheses Write the report

Educational Research 2e: Creswell Evaluating survey research Was the target population or sampling frame clearly specified? Was the sampling procedure specified? If a random sample was not used, were modifications from it explained? Was the sample clearly identified and the basis on which it was chosen specified? Did the type of survey match the questions or hypotheses advanced by the author? Was it clear whether a questionnaire or an interview survey comprised the form of data collection? Did the researcher identify the basis for selecting or developing the instrument?

Educational Research 2e: Creswell Evaluating survey research Was information reported on reliability and validity of scores from past use of the questionnaire or interview? Did the author mention the dates on which the questionnaire or interview was administered? Were the administration procedures clearly identified? If a questionnaire was used, were the procedures for obtaining responses identified? Were follow-up procedures used to ensure a high response rate? Did the data analysis match the research questions or hypothesis to be answered in the study?

Educational Research 2e: Creswell Evaluating survey research If an interview was used, were the field procedures for collecting this information specified? Were demographic characteristics, previous experience, training, and monitoring discussed for the interviewer(s)? Did the researcher check on the reliability and validity of scores from the data collection in the study? Was the study written scientifically and ethically?