Marketing Model for Redding College and OnLine Training, Inc. Learn A Living TM

2 Match an Education to a Career to an Employer This marketing model couples professional training and education partners, potential employers, and students. Students are offered an employment track which means OLT in conjunction with its educational partners will coordinate with area employers for the placement of students who satisfactorily complete the employment track.

3 Example: Insurance Lines of Business Pre-Licensing Provided by OLT Life Health Annuities General Lines Property Casualty Customer Service Representative Claims Adjuster

4 Example: Initial Online Search of Available Insurance Jobs Claims Jobs Underwriting Jobs Actuarial Jobs Clerical Jobs Human Resources Jobs Customer Service Jobs Loss Control Jobs Risk Management Jobs Premium Audit Jobs Insurance Sales Jobs Reinsurance Jobs Insurance Recruiters Underwriter Jobs

5 Educational Partner Process Partner educational enterprises, in conjunction with OLT, survey the local employer needs to insure we are providing the education and training needed by an individual to gain employment and launch a successful career. Student’s enrolling in pre-licensing course are asked if they need help securing employment. If students need assistance they fill out a generic employment application, an educational needs assessment and they provide a short resume. OLT and its partners provide a professional education leading to a state license in the insurance field and placement with a company with job openings.

6 Marketing Plan Learn A Living is a major component of a strategy to drive students through OLT related educational enterprises Research associated with Learn A Living is designed to improve our existing courses, match our programs to jobs and provide numerous opportunities for students to enroll in Redding College seeking to position themselves for a future career Starting with existing students and programs – insurance industry – OLT will expand into other career fields Career fields will be identified through Chamber of Commerce efforts and environmental scanning

7 Marketing Plan cont. Work with high schools for duel enrollment Contact prior students Success factors Failure factors End of course surveys Contact Employers Of prior students Through Chamber of Commerce Through online searches and professional associations End of course surveys

8 Location of Charter Schools in Florida

9 Location of Charter Schools in the USA

10 Learn A Living – Career Areas Insurance- Life, Health, VA Insurance- Property and Casualty Real Estate Hotel/Hospitality Accounting Financial Planning Information Technology Medical Office Management and Business Skills Personal Development Homeland Security

11 Current Status Three community colleges, representing 10 campuses are implementing Learn A Living One Charter High School has adopted the program and is providing students to Redding College in a high school/college coordinated manner Website to support program is in place and under active development as the program matures: First round of marketing materials have been distributed Second round of marketing items are under development for employers and colleges