1. Preparing for SEM Careers
Lesson 12.3 –
Preparing for SEM Careers
Copyright © 2014 by Sports Career Consulting, LLC

2. Preparing for SEM Careers
LESSON 12.3
Careers in SEM
Preparing for SEM Careers
However, students and young professionals can begin preparing themselves now to help acquire a position in the future
Securing a job in the competitive field of sports & entertainment marketing is challenging because of extremely high demand
Copyright © 2014 by Sports Career Consulting, LLC

3. Preparing for SEM Careers
LESSON 12.3
Careers in SEM
Preparing for SEM Careers
Six Ways to Prepare for a SEM Career
Skills Assessment
Matching Skills with Interests
Self Preparation
Networking
Gaining Experience
Initiating Contact / Aggressive Job Search
Copyright © 2014 by Sports Career Consulting, LLC

4. Preparing for SEM Careers
LESSON 12.3
Careers in SEM
Preparing for SEM Careers
Valuable Employment Tools
Cover Letters
Resume
Professional References
Personal References
Have Documents Available Electronically
Copyright © 2014 by Sports Career Consulting, LLC

5. Preparing for SEM Careers
LESSON 12.3
Careers in SEM
Preparing for SEM Careers
Career Development:
Refers to the process of gaining the skills and knowledge necessary for, in the short term, beginning a career in a desired field and, in the long term, creating opportunities for career advancement
Athletes and celebrities aren’t the only ones who should be developing a personal brand!
Copyright © 2014 by Sports Career Consulting, LLC

6. Preparing for SEM Careers
LESSON 12.3
Careers in SEM
Preparing for SEM Careers
Career Development
From the Montreal Gazette: “"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. You're every bit as much a brand as Nike, Coke, Pepsi, or the Body Shop.”
Copyright © 2014 by Sports Career Consulting, LLC

7. Preparing for SEM Careers
LESSON 12.3
Careers in SEM
Preparing for SEM Careers
Career Development
Reading as much about the industry as you can
Talking with industry professionals to learn more
about the business
Networking
Volunteering, participating in an internship
opportunity
Copyright © 2014 by Sports Career Consulting, LLC

8. Preparing for SEM Careers
LESSON 12.3
Careers in SEM
Preparing for SEM Careers
The Interview Process
Careful preparation for the interview is essential
Learn as much as possible about the company and
the products and/or services they provide prior to
the interview
Bring a copy of the resume and references for
interviewer
The interviewee must understand what employer
is looking for in prospective employees and tailor
their skill sets to fit those needs
Copyright © 2014 by Sports Career Consulting, LLC

9. Preparing for SEM Careers
LESSON 12.3
Careers in SEM
Preparing for SEM Careers
The Interview Process
Interviewee should dress appropriately and offer
a firm handshake
After the interview, the interviewee should send
the interviewer a note thanking them for the
opportunity and for their time
The prospective employee should also place a
follow up call to employer within one week
following the interview
Copyright © 2014 by Sports Career Consulting, LLC

10. Blank Slide Available for Teacher Edits
LESSON 12.3
Careers in SEM
Blank Slide Available for Teacher Edits
Copyright © 2014 by Sports Career Consulting, LLC

11. LESSON 12.3 REVIEW (ANSWERS)
SEM Careers
1) Discuss the preparation required for a career in SEM
Although securing a job in the competitive field of sports and entertainment marketing is challenging, young professionals can begin preparing themselves now through a personal skills assessment and matching those skills with individual interests. Other important self preparation activities include research to learn as much as possible about the field, networking and gaining experience.
Copyright © 2014 by Sports Career Consulting, LLC