 The media has a great influence on every area of life such as : ˜ Sports ˜ Politics ˜ Culture ˜ Consumption patterns ˜ Development

The idea of mass media points to the notion that the masses should have the same access to information as the elites Media refers to media of communication or a medium of communication between 2 or more people

There are different types of media: Traditional forms include 1) Print media – books, magazine, newspapers 2) Broadcast media – radio and television Modern methods include internet, music and computer software Broadcast media can now be called electronic media

˜ One view of the media state that it was used to make ideas popular such as equality as well as to stir up support for the trade union movement, black consciousness and the struggle for independence ˜ Another view suggested it was a sanitation process and a simplified version of events thereby misleading the public

Due to technological advances the system of blogging has been developed A blog is a webpage devoted to discussion of some topical issue – usually breaking news This discussion is usually of high quality and alternative experiences and opinions may be expressed This is different from the newspapers because bloggers persist with a story, analysing all aspects and consequences

Summary The Mass media (organized forms of communication to reach large audiences) The print media The electronic media Books, newspapers, magazines, handbills Radio, CDs, DVDs, films, internet, videos, television, cable TV, electronic billboards The news media (magazines, films and documentaries may also report the news)

 The various forms of mass media had specific audiences and material that kept them distinct in the types of information they delivered  It is due to technological advances that any type of information is now transported globally