Orientation Training Workshop

3G Introduction 3G Services Expected customer 3G queries Summary 3G Introduction 3G Services Expected customer 3G queries Summary

3G was launched in a big way in

But subscribers rejected 3G initially But subscribers rejected 3G initially (There was Less than 2 % penetration in first 2 years)

3G Commercial Networks 3G Network Launch Commitments There are more than 185 commercial networks in more than 80 countries

BSNL has launched 3G services in selected cities and has a clear 6 month to 1 year lead over the nearest rival. BSNL needs to ensure that the 3G launch is a success. BSNL has launched 3G services in selected cities and has a clear 6 month to 1 year lead over the nearest rival. BSNL needs to ensure that the 3G launch is a success.

[ What does 3G bring to the table..?] Increased voice capacity. Increased data speeds. Increased voice capacity. Increased data speeds. Enhanced experience on existing services New exciting services Enhanced experience on existing services New exciting services Increased ARPU from subscribers. New revenue streams. Increased ARPU from subscribers. New revenue streams. Increased Capacity End user services Revenue potential

High quality voice Mobile Broadband Video services Video Call/streaming videos/ Video clips Enhanced Content services – Music/ tones/pictures Business solutions /enterprise services

Mobile TV allows the user to view TV channels on the mobile Mobile TV allows the user to view TV channels on the mobile

Full movie /music download Live news & sport updates Interactive games Video streaming Wallpapers and Tone downloads Full movie /music download Live news & sport updates Interactive games Video streaming Wallpapers and Tone downloads The content services include the following: The content services include the following:

Users can download full track music and videos on their mobile any time, any where Users can download full track music and videos on their mobile any time, any where

This has happened: This is happening now:

Access devices like a portable laptop or a mobile handset are typically used. Mobile Broadband signifies High speed Wireless access High speed Wireless access 3G gives the user the flexibility to access high speed internet any time anywhere.

Video Call With the deployment of 3G,Video call service will put BSNL on clear cut advantageous position with respect to it’s competitors With the deployment of 3G,Video call service will put BSNL on clear cut advantageous position with respect to it’s competitors

Video Call A girl in a city looking and talking to her grandmother,living in a rural area, through 3G Phone A girl in a city looking and talking to her grandmother,living in a rural area, through 3G Phone

Video Mail In addition to voice mail available on 2G platform, with 3G we can deploy video mail service also In addition to voice mail available on 2G platform, with 3G we can deploy video mail service also

Video Conferencing With 3G Technology we can have video conferencing facility through our mobile phones With 3G Technology we can have video conferencing facility through our mobile phones

music sport gamenews chat ring tone

Like cutting edge technology Use mobile phone as a personal statement Like cutting edge technology Use mobile phone as a personal statement Target Services Instant Messaging Video calls Music Downloads MMS Teens Demographic Profile Age 5-15 years Still in School Belonging to High income group Age 5-15 years Still in School Belonging to High income group Attitude to Technology

Like new technology Heavy user of telecom services for socializing Emphasis on design brand and new features to show off. Like new technology Heavy user of telecom services for socializing Emphasis on design brand and new features to show off. Target Services Interactive Game Video calls Music Downloads See Me TV, Mobile TV Mobile Blogging Youth Demographic Profile Age15-24 years Mix of college- going and working Belonging to medium to High income group Age15-24 years Mix of college- going and working Belonging to medium to High income group Attitude to Technology

Needed for productivity improvement Fashion and status improvement Emphasis on design brand and new features to show off. Needed for productivity improvement Fashion and status improvement Emphasis on design brand and new features to show off. Target Services Mobile Banking / Mobile Trading Video calls / Video surveillance Video on Demand / Mobile TV Location based services/ High Speed internet Professional Demographic Profile Age25-54 years Graduate & Post Graduate Salaried & self employed people with medium to higher salary Age25-54 years Graduate & Post Graduate Salaried & self employed people with medium to higher salary Attitude to Technology

Slow to adoption to new technology Uses technology if it has quantitative benefits in their lives Slow to adoption to new technology Uses technology if it has quantitative benefits in their lives Target Services Bill Payment Location based services Adult Demographic Profile Age25-54 years Graduate & Post Graduate Blue collared workers Low to medium salary Age25-54 years Graduate & Post Graduate Blue collared workers Low to medium salary Attitude to Technology

Often scared to new technology Feels stressed out and less in control while using the technology Often scared to new technology Feels stressed out and less in control while using the technology Target Services Bill Payment music download Video call Seniors Demographic Profile Age 54 years and above Retired and home makers Low to medium salary Age 54 years and above Retired and home makers Low to medium salary Attitude to Technology

Getting the right (most attractive) content providers (TV Channels) is vital. Easy service enablement for customers. Getting the right (most attractive) content providers (TV Channels) is vital. Easy service enablement for customers. Mobile TV

Mobile Sports Clips Early-to-market with mobile video, rapid download. Content that appeals to many and that are willing to pay. Content that is updated regularly and has ‘current’ value. Early-to-market with mobile video, rapid download. Content that appeals to many and that are willing to pay. Content that is updated regularly and has ‘current’ value.

3G is being introduced in India for the very first time Operators globally have used innovative strategies to lure 3G customers through varied content & pricing 3G services will be primarily used by high end customers who will expect high levels of customer support 3G is being introduced in India for the very first time Operators globally have used innovative strategies to lure 3G customers through varied content & pricing 3G services will be primarily used by high end customers who will expect high levels of customer support

3G services are inherently complex in nature. So subscribers are bound to have lot of queries on 3G services. Role of customer care is crucial for the success of 3G services Service adoption will ultimately be driven by the level of preparedness and drive of the customer interacting team 3G services are inherently complex in nature. So subscribers are bound to have lot of queries on 3G services. Role of customer care is crucial for the success of 3G services Service adoption will ultimately be driven by the level of preparedness and drive of the customer interacting team

What is 3G… how is it different from Existing mobile Services? Why do I need to get it? What is video call and how different is it from a call that I make today? Which phones are compatible with 3G? Which phones are compatible with 3G? I already have 2 phone numbers. I don’t want another one. How will 3G make life simpler for me? What's the difference between video downloads & video streaming? How do I use my 3G connection in areas with no 3G coverage?

What is 3G? How is it different from existing mobile services?

3G is third-generation technology in the context of mobile phone standards. 3G will deliver power to customers with services like High quality mobile voice telephony include video calling, Mobile high speed internet, Other innovative data rich services like full movie / music downloads, interactive video games, powerful location based services, m-commerce, sending and receiving high quality pictures and video files

Existing 2G GSM service of present operators has limitations in terms of speed of data access. As a result their network is not suitable for applications which require high speed data access like video calling and video downloads

UMTS was called in Europe. Universal Mobile Telecommunications System) is the one of the 3G technology that is adopted by BSNL. It is also known as 3G GSM

Why should I use 3G services? What are the benefits of using 3G? Why should I use 3G services? What are the benefits of using 3G?

It is a latest technology offered by BSNL. It offers High quality voice, Mobile, Broadband, Business solutions /enterprise services, Picture and video upload services Video services Video Call / streaming videos/Video clips & Enhanced Content services – Music/tones/pictures

What are 3G Services? What are 3G Services?

High quality voice Enhanced Content services – Music/ tones/pictures Business solutions /enterprise services Picture and video upload services Video services Video Call/streaming videos/Video clips Mobile Broadband

What is video calling ? How different it is from the call I make today ? What is video calling ? How different it is from the call I make today ?

A video call will enable you to see the other person on your 3G phone screen while talking to him and vice versa. The key requirement here is that both the calling and called party need to have a video call enabled 3G handset and should have subscribed to 3G services

Video Call With the deployment of 3G,Video call service will put BSNL on clear cut advantageous position with respect to it’s competitors With the deployment of 3G,Video call service will put BSNL on clear cut advantageous position with respect to it’s competitors

Which phones are compatible with 3G? What are the other 3G products which are available in the market ? Which phones are compatible with 3G? What are the other 3G products which are available in the market ?

Nokia N95,N96,N82,N73 Nokia 6233, 3120 Classic G700, G900, G502 K 660i, K 610i, K530i P1i, W980i, W910i, W760i Samsung SGH J800 Touch wiz, Innov 8

LG Viewty, LG KU 250 Motorola Q, A925 MotoRazor V9 Apple 3G I Phone HTC Blackberry Bold 9000

What kind of Customers are more likely to use 3G ? What kind of Customers are more likely to use 3G ?

3G enabled phones will cost upwards of INR 7,500* The price levels of 3G devices imply that 3G services will be mostly used by high ARPU / high end customers retail customers and also corporate customers

What is BSNL’S 3G Rollout plan ? What is BSNL’S 3G Rollout plan ?

BSNL have launched its services all over India. BSNL has made 3G services commercially available

Ambala, Agra, Dehradun,Jammu, Jaipur, Jalandhar, Lucknow, Shimla, Patna, Ranchi, Haldia & Durgapur.

So finally India becomes a true 3G country today.BSNL has chalked out its plans where it will make the 3G network available across 700 cities in India.

Initializing your Mobile Handset for 3G Services Follow below mentioned steps Go toTOOLS Go to SETTINGS Go to NRTWORK MODE SELECTNETWORK MODE DISPLAYDual Mode UMTS GSM SELECTUMTS DISPLAYMobile will restart PRESSOK After restart 3G will be displayed just below the signal bar. Your hand set is ready for 3G services.

Difference between WI-MAX & WI-FI and 3G WI-MAX & WI-FI are primarily for internet/data service whereas 3G is for internet/data as well as voice service. Roaming facility in case of 3G is better as compared to these services. What is USIM? USIM is a SIM card for 3G services. USIM stand for Universal Subscriber Identification Module. USIM is provided to access 3G services. Storage Capacity of USIM- 128KB

What is 3G Data Card? 3G Data cards are meant for accessing internet and s at anytime and from anywhere. Thus 3G Data Cards help us to work on the move with full and web access.It provides Simple and instant internet access at mega fast speeds up to 3.6 Mbps. 3G data cards make us free from messy wires, Fixed Line Requirement, No Need of Cyber Cafe / Hot Spot to Access Internet. Thus your Lap top become truly mobile Types of 3G Data Card 1.USB Type2.Express/PCMCIA Card types

Models of 3G Data Card in Bundle Scheme A) USB Type MMX 300G Micromax MMX 300G(3) Micromax E156G Huawei E156 Huawei E176 Huawei Option 210 Capital (Option) Option 315 Capital (Option) SimU6T Capital (Simcom) SimU9T Capital (Simcom Express/PCMCIA Option GT Express Capital (Option) SIM Express 7.2 Capital (Simcom) Types of 3G Express Card 1. Merlin X950D Express Card 3G data card 2. Merlin XU870 Express Card 3G data card 3. Option Globe Trotter Express 7.2 3G data card 4. Option Globe Trotter Express HSUPA 3G data card 5. Sierra Wireless Air Card 880E 3G data card

3G Data Card (PC Card) Option Globe Trotter HSDPA 7.2 3G data card Option GT Max 7.2 Ready 3G data card Option GT Max HSUPA 3G data card Sierra Wireless Air Card 875 3G data card Sierra Wireless Air Card 880 HSUPA 3G data card How to use 3G Data Card? You have to Plug in 3G Data Card into your laptop and can get the fastest available connection, with mobile broadband speeds of up to 1.8 Mbps. Its neat, compact design makes it easy to use; you can easily swap it between laptops for use at work, home or on the move. Laptops have a PC Card slot (also known as a PCMCIA slot), or an Express Card slot. There is PCMCIA to Express Card Converter For using 3G broadband,you need 3G Data card,network SIM card, software,user guide.

Initial SIM Charges for both postpaid and prepaid service: ParticularsAmount Cost of SIM (Inclusive of Service Tax) in Rs.300 Talk Value in Rs.NIL Initial Validity in days7 Migration from 2-G to 3-GNot feasible at present Applicable toVoice & Data plan

Voice Prepaid: Activation Vouchers Particulars Super 350 Super 650 Super 1350 Activation Voucher (Inclusive of Service Tax) in Rs Talk value in Rs Validity in Days Call Charges in Rs./Min Local – On-net Local – Off-net Local-Video calls STD – On-net1.00 STD – Off-net1.00 STD – Video calls P2P SMS (Rs./SMS) SMS – Local SMS – National1.00 SMS- International5.00 Data usage in Rs./MB

Voice Plans: Postpaid Particular Full value 500Full value 800 Full value 1000 Unlimited 2500 Fixed Monthly Charges in Rs Free local minutes (On-net) Free Video Local calls in Min Free data worth Rs.* Pulse (Sec)60 Call Charges in Rs./Min Local- On-net Local – Off-net Local - Video calls STD – On-net STD – Off-net STD - Video calls P2P SMS (Rs./SMS) SMS – Local SMS – National Data Rate (Rs/MB)

Roaming Charges*: (Both for Postpaid and Prepaid) Particulars LocalSTD On-netOff-netOn-netOff-net Voice – Outgoing (Rs/Min) Video Call – Outgoing (Rs/Min) SMS- (Rs./SMS) Voice Call – Incoming (Rs/Min)1.00 Video call – Incoming (Rs/Min)2.00 Data Charges Rs / MB3.00

Data Plans: Prepaid Plans >> MBV 250MBV 400 MBV 650 MBV 1000 MBV 3001 Plan Price in Rs. (Service Tax Extra) Free data usage in GB Unlimited Validity (Days)* 30 Data Charges in Rs./MB**

Data Top Ups : ( Inclusive of Service Tax) Price of Top-up Validity in daysFree Data Usage Rs 120 NIL 100 MB Rs 225 NIL 300 MB Rs 260 NIL 500 MB Rs 330 NIL 1GB

Data Plans: Postpaid* Plans >>>> MB 250 MB 400 MB 650 MB 1000 MB 3000 Fixed Monthly Charges (Rs)# Free data usage per month in GB Unlimite d Data Charges beyond free limit (Rs./MB)

AN PRESENTATION