No Knives Better Lives Marketing Activity 2012/13

Outdoor Media Bus Shelter Advertising – New consequences creative. Equal split of numbers between choices & consequences creative.

Outdoor Media Phone Boxes – Equal split of numbers between choices & consequences creative.

Outdoor Media Floor Stencils – Revised creative for 2012/13.

Outdoor Media Large format stencils – New for 2012/13.

Outdoor Media

Digital Media Noknivesbetterlives.com Facebook page: no-knives-better-lives Digital advertising: Facebook, mobile and display advertising targeted to audience New creative being developed to reflect choices and consequences routes.

Field Marketing Parenting focus: Objective to provide parents who live in hotspot areas with advice on how to help communicate with their child and address issues such as knife carrying.

Field Marketing First areas are N.Ayrshire & W.Dunbartonshire running w/c 28 th Jan Exact format TBC: likely to be roadshow format involving a mix of shopping & community centre venues. Parentline partnering alongside local projects/initiatives Evaluation Roll-out to areas

PR PR agency Stripe here today PR will support the overall key objectives for NKBL: –Help deter on the cusp young people in at risk communities from picking up a knife in the first place –Promote positive life choices by highlighting opportunities available locally –Offer advice and support to parents/carers on how to talk to their teenagers about knife carrying –Support positive social norms & reassure communities

Any questions?

Thank you!