Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona SOCIAL MEDIA 101 Veronica Vaughn Social Marketing Manager AzNN Not Social Marketing.

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Presentation transcript:

Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona SOCIAL MEDIA 101 Veronica Vaughn Social Marketing Manager AzNN Not Social Marketing

Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Session Objectives What is social media? Advantages of social media Objectives for social media Government use of social media How ADHS uses social media Social media opportunities for AzNN

Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona What is Social Media? Social media is a category of online media where people are talking, participating, sharing, networking, and bookmarking online.

Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Social Media Icons

Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Advantages of Social Media Allows you to learn more about your target audience. Cost effective in comparison to traditional advertising and outreach. Real-Time – Immediate communication Greater Reach

Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Objectives When Using Social Media Builds awareness Makes customer service personal Campaign introduction/Event promotion Increase reach Activates target audience to “Take Action”

Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Government Using Social Media

Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Government Social Media Icons

Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Government Social Media Icons

Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Government Social Media Icons

Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona ADHS - FACEBOOK

Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona ADHS - TWITTER

Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona ADHS - YOUTUBE

Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Social Media Branding Geico Gecko Example

Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Branded Social Media Icons

Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Opportunity– Bobby B & Friends

Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Opportunity – Champions for Change

Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Opportunity-Champion Mom

Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Questions & Comments Veronica Vaughn (602)