Surveys of Media Access and Consumer Attitudes on Copyright Mike Palmedo & Jimmy Koo March 2011 Photo (cc) Irish Typepad (bit.ly/huMnIf)

What are some original sources for data that we should be investigating that we have not investigated so far? What Big Questions should we be asking? What are helpful New Ways to ask questions about media access? What can we learn about methodologies used by others? infojustice.org/surveys Questions to guide us in expanding and interpreting sources for original data

11 Consultancy or Polling Firms (17 studies) Bear Sterns; Convergence Consulting Group; Envisional; Ernst & Young; Forrester; Ipoque; IPSOS; Pew; Solutions Research Group; Synovate; Zogby 12 Content Industry Groups or Companies (15 studies) BASCAP; BSA; CCIA; ESA; IFPI; IIPA; MPAA; Nokia; RIAA; UK Music; Warner Music Group; World Association of Newspapers 7 Academic Sources Bentley College; Dahaher, et. al.; Deajean; Katz; Png; Rutter & Bryce; University of California 4 Government Entities British Library; Consumer Focus (UK); Nigerian Copyright Commission; 2 Nonprofit EFF; EU Kids Online; Dutch Organisation for Applied Scientific Research infojustice.org/surveys Sources of 46 documents on how people access media & their views on copyright

infojustice.org/surveys Synovate study of internet use in England, France, and Germany (2008) Question: Which of the following activities do you regularly use a computer for at home, whether for business or personal use?

Question: “Do you do the following activities at least monthly?” infojustice.org/surveys Forrester survey of internet use among US adults (2007)

infojustice.org/surveys Nokia survey of internet use by year olds in 17 countries (2007)

infojustice.org/surveys Estimates of music piracy vary widely from study to study

8% of British adults have used the internet “in the past 12 months” to “file share music - eg Limewire, Bittorrent, etc” (Consumer Focus, 2010) 15% of “online adults admitted to downloading or sharing files using peer-to-peer or BitTorrent.” (Pew, 2008) 12% “say they download music from file-sharing Web sites.” (Zogby, 2007) 58% of Brazilians 'use peer to peer to access/share music' (Word Association of newspapers) 89% of college-bound US high school seniors “admitted to illegal downloading during the past six months (Bentley College, 2004) infojustice.org/surveys Different ways that surveys measure or report people downloading without paying

infojustice.org/surveys UK Music: Reasons For and Against File Sharing for British Year Olds (2009) Reasons Given for File Sharing Reasons Given for Not File Sharing

Question: Why did you start or download more music? infojustice.org/surveys IFPI: Reasons for downloading without paying by US year olds (2008)

infojustice.org/surveys IPSOS: Justifications for downloading software on campus (2003)

infojustice.org/surveys TNO (2009): Percentage of file sharers in the Netherlands who…

infojustice.org/surveys “Research from Harris Interactive in 2009 among 3,400 online consumers in the UK highlighted that nearly one in four P2P file- sharers (24%) typically spend nothing on music, while also finding an overlaps of legal and illegal downloading among some file sharers.” - IFPI Digital Music Report, 2010 IFPI: 76% of British P2P File-Sharers Also Purchase Music (2010)

infojustice.org/surveys Times per year Dutch consumers buy music after downloading for free Source: TNO. Ups and Downs.2008.

infojustice.org/surveys Times per year Dutch consumers buy movies after downloading for free Source: TNO. Ups and Downs.2008.

infojustice.org/surveys Times per year Dutch consumers buy games after downloading for free Source: TNO. Ups and Downs.2008.

infojustice.org/surveys Warner Music Group classification of users (2010)

infojustice.org/surveys Forrester - Classification of U.S. Internet Users (2007)

infojustice.org/surveys Forrester - Classification of U.S. internet users, by generation (2007)

infojustice.org/surveys Envisonal – An estimate of infringing use of the internet (2011)

infojustice.org/surveys Ipoque: Measuring types of traffic on the web (2009)

British Library Study – 93% of respondents (researchers) think that access to online materials should be the same as for books – 87% believe researchers should be able to use exceptions and fair dealing in the digital age Consumer Focus, 2010 – 82% of (British) respondents agree that “Copyright law should achieve a fair balance between the interests of artists and consumers” – 80% agree that UK copyright law should be updated now that we have digital technologies infojustice.org/surveys Surveys reporting opinions on copyright for digital materials

infojustice.org/surveys University of California study of faculty opinions on publishing (2007) "When submitting your work for publication in any venue, how important to you are the following factors?... Low or no subscription costs to readers."

64% believe creators should have control over their own work 52% get ‘ideas and inspiration’ for their work by searching online 47% agree that “file-sharing services are bad for artists because they allow people to copy or use an artist’s work without getting permission or compensating the artist.” 43% agree that “file-sharing services aren’t really bad for artists, since they help to promote and distribute an artist’s work to a broad audience.” infojustice.org/surveys Pew survey of musicians and artists’ views on copyright and do

Thank you. Surveys online at: infojustice.org/surveys Please send additional surveys, data, reports, feedback, etc. to Photo (cc) Irish Typepad (bit.ly/huMnIf)