1. 1 Good Digital Citizenship: Examining Student Peer-to-Peer Activity at Illinois State University EDUCAUSE Live! David Greenfield, Director Student Technology, Illinois State University Warren Arbogast, President, Boulder Management Group March 7, 2007

2. 2 20,265 students …predominantly undergraduate. Residential...over 7,000 students live in on-campus housing. Student Computer Ownership Initiative...starting Fall 2005. First public university in Illinois. Top producer nationally of K-12 teachers. University Background

3. 3 Complaints received from RIAA, MPAA, BSA, ESA, studios & labels. File sharing activity in residence halls, Greek houses, campus offices, even over dial-up. Project Background

4. 4 What the top 25 face today… we faced in 2005.

5. 5 Project History Academic year 2004-2005: 469 DMCA complaints Jan. 2005: 4 Federal Subpoenas A lot of tech staff time being spent fighting a fire with a garden hose.

6. 6 Project History Feb 2005: Dean Elzy (Illinois State’s Federal Copyright agent) and Dave Greenfield meet with consultant Warren Arbogast How do we “stop the madness”?

7. 7 Project History Mar 2005: Warren visits RIAA on behalf of “several clients,” keeping Illinois State “in the closet” He asks: “In your perfect world, what do you want colleges and universities to do?” RIAA says nobody has ever come to them Suggests “3-legged stool” solution: Enforcement/Monitoring Legal Services Education

8. 8 Project History “Kids Stealing Music” is: A symptom, not THE problem Not incubated in higher education; higher education “inherits” the issue from K-12

9. 9 The 6-legged bench June 2005: Education & Awareness Institutional Self-Monitoring & Enforcement Legal Digital Media Services K-12 Education Educational Fair Use Rewards

10. 10 This is ISU’s project If ISU pursues a comprehensive project: It must be ISU’s to design and steer at all times It must be for the greater good of higher ed It must not be considered solely a “tech issue” It must include numerous industry and tech interests…

11. 11 …EVEN IF SOME OF THEM WERE SUING ONE ANOTHER!!

12. 12 Subcommittee on 21st Century Competitiveness Committee on Education and the Workforce The Internet and the College Campus: How the Entertainment Industry and Higher Education are Working to Combat Illegal Piracy September 26, 2006 Dr. William E. KirwanDr. William E. Kirwan – Chancellor, University System of Maryland Mr. Dan Glickman – Chief Executive Officer, MPAA Mr. Dan Glickman Mr. Cary ShermanMr. Cary Sherman – President, RIAA Ms. Cheryl ElzyMs. Cheryl Elzy -- Dean of University Libraries, Illinois State University Dr. William W. Fisher – Director, Berkman Center for Internet and Society Dr. William W. Fisher Dean Elzy’s Testimony

13. 13 Strategy #1 Education & Awareness

14. 14 Orientation Training Effective messages Marketing class support Ethics Education & Awareness

15. 15 Education & Awareness

16. 16 Strategy #2 Institutional Self-Monitoring & Enforcement

17. 17 Percent of Computers Using P2P Software — Fall 2005 Statistics from Audible Magic Appliance using supplied signatures at the time of data collection.

18. 18 Statistics from Audible Magic Appliance using supplied signatures at the time of data collection. Percent of Computers Using P2P Software — Spring 2006

19. 19 P2P File Transfers by percent of bandwidth — Fall 2005 Statistics from Audible Magic Appliance using supplied signatures at the time of data collection.

20. 20 Statistics from Audible Magic Appliance using supplied signatures at the time of data collection. P2P File Transfers by percent of bandwidth — Spring 2006

21. 21 Direction of P2P File Transfers in Residences - Spring 2006 Statistics from Audible Magic Appliance using supplied signatures at the time of data collection.

22. 22 Institutional Self-Monitoring & Enforcement First Step: Data Second Step: Escalated Response

23. 23 Strategy #3 Legal Digital Media Services

24. 24 Do you play music from your computer at home? 93% Yes Do you watch movies/TV/video on your computer? 51% Yes Do you have a portable music player? 89% Yes (of these, 67% report using iPods) Summer 2006 Media Survey

25. 25 How do you get music? 1. CD's 2. Limewire 3. Download 4. Itunes Summer 2006 Media Survey How do you get movies/TV/videos? 1. DVD’s 2. Download 3. Buy 4. Internet 5. iTunes 6. Web sites

26. 26 Paid Music Services: 1. Apple iTunes 2. Napster 3. Rhaposdy 4. Limewire Cdigix? Ruckus? 63% of sample reported using a paid music service. Summer 2006 Media Survey Peer to Peer Software: 1. Limewire 2. Kazaa 3. MIRC 4. Bearshare 39% of total sample reported using a P2P software.

27. 27

28. 28 Menu of services for student choice (and research) Opt - in Economic Model For students/faculty/staff Portable Usage

29. 29 Legal Digital Media Services Landscape is changing Digital Rights management (DRM) issues Portability issues Subscription vs. Own model Availability: Music to movies to games Incomplete catalogs Vendor transitions Bandwidth issues

30. 30 Education is Key…

31. 31 …structured on Ethics

32. 32 Next Steps Our research continues Attention to other strategies: K-12 Education Educational Fair Use Rewards Follow our progress: www.digitalcitizen.ilstu.edu