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 Business Cards are often considered to be the strongest marketing tool for a company.  Business cards should be attractive, professional, and well-organized.

 Name  Job Title  Company or Employer  Contact Information ▪ Phone Number ▪  Company or Business address ▪ Physical address ▪ Web address  Visual Design / Logo

Name? Job Title? Company? Company Address? Website? Contact Information?

 The key to creating an effective business card is to have a QUALITY layout, which is why we need to follow the Design Principles.

 Contrast  Repetition  Alignment  Proximity Utilize Design Principles: Think about how you want to attract your viewer. The placement of your text and image is very important.

 Avoid elements that are similar  If the type, color, size, line, thickness, shape, space are the same then make them DIFFERENT  Majority of Font size should be 8

 Repeat visual elements of the design throughout.  You can repeat color, shape, texture, space relationships, line thickness, and sizes in order to create unity

 Same info  Organized diff.   Placement  Alignment  Proximity

Thoughts?

Name the Important Parts of a Business Card:

Create a Business Card promoting yourself or a business Objectives: Must be standard size: 3.5” x 2” Must include all important elements Must be neat, professional, and attractive Should NOT have any errors Must include terms discussed (CRAP) Should look at Grading Rubric on Class Website