1. Four important design principles to improve your work
Principles of Layout
Four important design principles to improve your work

2. Four principles of layout
Contrast التباين
Repetitionالتكرار
Alignment الموائمة
Proximity المقاربة
Apply these principles to improve web pages, posters, slides, magazines, books, advertisements, packaging, business cards, labels …

3. Contrast التباين أو التضاد
Avoid making elements just similar, make them very different Contrast is an effective way to add visual interest to your work. To be effective it must be strong. Do not make things slightly different, make them really different.

4. Contrast التباين Contrast can be achieved by creating differences in:
Color — complimentary colors on the color wheel, i.e. red vs. green, blue vs. orange, yellow vs. violet
الألوان
Hue — saturated vs. muted colors
الدرجة اللونية
Movement — fast vs. slow
الحركة
Shape — organic vs. geometric shapes
الشكل
Size — large vs. small shapes
الحجم (كبيرو صغير )
Space — positive vs. negative
الفراغ
Temperature — warm vs. cool
الدرجة اللونية (حار وبارد )
Texture — rough vs. smooth
الملمس (خشن وناعم )
Value — light vs. dark
القيمة اللونية (غامق وفاتح )
Font – serif vs sans serif
الخط

5. Contrast التباين
Color — complimentary colors on the color wheel, i.e. red vs. green, blue vs. orange, yellow vs. violet
High contrastتباين قوي
Low contrastتباين ضعيف

6. Contrast using value – light vs dark التباين باستخدام القيمة اللونية (غامق وفاتح )

7. Contrast using value and font التباين باستخدام القيم اللونية والخطوط
Sans Serif Font
Serif Font

8. Repetition التكرار
Repetition simply means the reusing of the same or similar elements throughout your design. Repetition of certain design elements in a design will bring a clear sense of unity and consistency. Repetition of visual elements can bring together otherwise separate parts. Repeat some aspects of your design throughout the entire work – be consistent. This is useful on a single page document but critical on multi-page documents.

9. Repetition using color التكرار باستخدام اللون

10. Repetition using color and text التكرار باستخدام اللون والنص

11. Alignment الموائمة
Every element on a page should be placed to have a visual connection with something else. Imagine invisible lines that connect objects. Common alignments are left, right and centered.

12. Alignmentالموائمة

13. Proximity التقارب
Items that relate to each other should be grouped together. Items that are not connected should be clearly separated. This gives a viewer immediate visual clues to the organization of information.

14. Proximity التقارب Title and Subtitle are together
Other information is separated

15. Identify the layout principles used in these designs..

16. Contrast
Repetition
Alignment
Proximity

17. Contrast
Repetition
Alignment
Proximity

18. Contrast
Repetition
Alignment
Proximity

19. Contrast
Repetition
Alignment
Proximity