HRSA Hospital Campaign Phase IV Launch Wednesday, September 24, :00 – 3:00 p.m.

Hospital Campaign National Partners American Hospital Association American Society of Transplantation American Society of Transplant Surgeons Association for Multicultural Affairs in Transplantation Association of Organ Procurement Organizations Donate Life America Donation and Transplantation Community of Practice International Transplant Nurses Society NATCO, The Organization for Transplant Professionals Organ Donation and Transplantation Alliance United Network for Organ Sharing

Hospital Campaign Leadership Team Ken Alexander VP, Quality & Regulatory Activities Louisiana Hospital Association Cathi Arends Director of Hospital and Donor Family Services Life Connection of Ohio Christy Bethel Donation Development Coordinator OneLegacy Karan Collins Director of Hospital Development Donor Alliance (AOPO HD Council Co-Chair) Lauren Fitting Community Outreach/Partnership Coordinator Lifeline of Ohio Todd Franzen Community Education Coordinator Gift of Life Donor Program Deborah Gibbs Public Relations Manager LifeShare of the Carolinas Kirsten Heintz Director of Communications Louisiana Organ Procurement Agency Jenny Miller Jones Director of Education Kentucky Organ Donor Affiliates Becky Gertsch Director of Hospital Development Arkansas Regional Organ Recovery Agency Patty Ladegaard Program Coordinator Donate Life California Samantha Mitchell Director of Hospital Development Lifeshare of Oklahoma Yoli Montemayor Regional Manager Texas Organ Sharing Alliance Josh Muller Manager of Communications Gift of Hope Kelly Thompson Executive Policy and Privacy Officer The PA eHealth Partnership Authority Diana Westbrook Editor UNOS Charlene Zettel President/CEO Donate Life California

Agenda Welcome and Introduction of Phase IV Mary Ganikos, Division of Transplantation, HSB, HRSA Rita Maldonado, Division of Transplantation, HSB, HRSA Venus Walker, Division of Transplantation, HSB, HRSA Phase IV Scorecard and Timeline Jenny Miller Jones, Director of Education, Kentucky Organ Donor Affiliates; WPFL Leadership Team member National Partner Support and Activities Rita Maldonado – National Partner campaign support during Phase IV National Partner Spotlight Kent Holloway, President/CEO, Lifeline of Ohio; President, Board of Directors, Association of Organ Procurement Organizations LeAnn Swanson, Executive Director, Organ Donation and Transplantation Alliance Open Mic/Q&A Ask questions or share your news from Phase III or plans for Phase IV

Hospital Campaign Where have we been? Where are we now? Where are we going?

Where have we been? Registry Enrollments—Phases I–III 327,815 registry enrollments

Where have we been? Phase III Recognition (concluded May 31, 2014) 397 hospitals and 78 transplant centers earned gold, silver, or bronze levels of recognition 32 OPOs, 18 DLAs, and 13 state hospital associations received recognition

Where are we now? 58 Enrolled 100%

Where are we now?

Where are we going? Phase IV Goals Increase donor registrations by 100,000 Engage and enroll additional hospitals, transplant centers, hospital associations, and DLAs Support all enrollees in participating, expanding activities, and earning recognition “Institutionalize” donation promotion as a routine and customary practice for all partners

Phase IV Timeline

Annual Challenges Enrolled hospitals earn recognition through challenges More than 40 suggested donor registration activities to earn points Campaign Scorecard for recording actions Scorecard Phase IV.pdf

Campaign Resources Communications materials on HRSA website Scorecard and Activity Guide Coming soon in Spanish Shortened version of Dr. Koh AOPO video Available at organdonor.govorgandonor.gov Toolkit icon (widget) Link for partner websites Learning Series webinars Campaign coaching

Enroll in the Hospital Campaign Enroll in the Hospital Campaign at: Join WPFL e-news list— request to:

National Partner Commitments PROMOTE the campaign through standard member communications channels SHARE the updated Phase IV campaign resources by posting or linking to the Hospital Campaign webpage ACKNOWLEDGE in various ways those who are recognized for their efforts in the Campaign Challenge

National Partner Spotlight Kent Holloway President/CEO, Lifeline of Ohio President, Board of Directors, Association of Organ Procurement Organizations LeAnn Swanson Executive Director, Organ Donation and Transplantation Alliance

Open Mic Campaign Updates News from Phase III and plans for Phase IV Recognition opportunities Events Press/media coverage Q&A

THANK YOU! Join Us for Our Next Webinar Wednesday, October 22, :00 – 3:00 p.m.