© 2012 Albridge Solutions, Inc. Albridge Solutions, Inc. is an affiliate of Pershing LLC. Pershing LLC, member FINRA, NYSE, SIPC, is a subsidiary of The Bank of New York Mellon Corporation. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. Albridge - Optimizing the Performance of Financial Services Firms TechLeaders Conference The Omni Mandalay Hotel at Las Colinas – Irving, Texas March 19-21, 2012

© 2012 Albridge Solutions, Inc. Albridge Solutions, Inc. is an affiliate of Pershing LLC. Pershing LLC, member FINRA, NYSE, SIPC, is a subsidiary of The Bank of New York Mellon Corporation. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. Agenda 2 >Overview >Albridge Products and Services >Q&A 1 2 3

© 2012 Albridge Solutions, Inc. Albridge Solutions, Inc. is an affiliate of Pershing LLC. Pershing LLC, member FINRA, NYSE, SIPC, is a subsidiary of The Bank of New York Mellon Corporation. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. 3 Overview

© 2012 Albridge Solutions, Inc. Albridge Solutions, Inc. is an affiliate of Pershing LLC. Pershing LLC, member FINRA, NYSE, SIPC, is a subsidiary of The Bank of New York Mellon Corporation. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. A Powerful Combination 4 >Compliance management >Data warehousing >Document management >Custom development >Enterprise data management >Performance reporting >Interoperability >Service and operations excellence >Account-level performance reporting >Business intelligence solutions

© 2012 Albridge Solutions, Inc. Albridge Solutions, Inc. is an affiliate of Pershing LLC. Pershing LLC, member FINRA, NYSE, SIPC, is a subsidiary of The Bank of New York Mellon Corporation. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. Mission “To be the trusted and innovative provider of enterprise data and wealth management solutions that deliver measurable value to financial institutions, financial professionals and clients” 5

© 2012 Albridge Solutions, Inc. Albridge Solutions, Inc. is an affiliate of Pershing LLC. Pershing LLC, member FINRA, NYSE, SIPC, is a subsidiary of The Bank of New York Mellon Corporation. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. Markets Served 6 >Data scale and quality >Dynamic reporting >Investor portal integration Self-Directed >Data scale and quality >HNW reporting >Investor access Regional/Full Service Broker-Dealers Regional/Full Service Broker-Dealers >Inter-silo consolidation (bank, brokerage, trust, wealth) >Investor reporting >Enterprise solutions >Operational efficiency Banks >Proprietary feeds >Financial professional reporting >Holistic surveillance >Operational efficiency Insurance Broker-Dealers >Account consolidation >Holistic financial professional reporting >Integration within proprietary platform Independent Broker-Dealers >Outsourced advisor solution >HNW reporting >Integration RIAs

© 2012 Albridge Solutions, Inc. Albridge Solutions, Inc. is an affiliate of Pershing LLC. Pershing LLC, member FINRA, NYSE, SIPC, is a subsidiary of The Bank of New York Mellon Corporation. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. Integrated Solutions

© 2012 Albridge Solutions, Inc. Albridge Solutions, Inc. is an affiliate of Pershing LLC. Pershing LLC, member FINRA, NYSE, SIPC, is a subsidiary of The Bank of New York Mellon Corporation. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. 8 Albridge Products and Services

© 2012 Albridge Solutions, Inc. Albridge Solutions, Inc. is an affiliate of Pershing LLC. Pershing LLC, member FINRA, NYSE, SIPC, is a subsidiary of The Bank of New York Mellon Corporation. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. The Albridge Advantage 9 Working Behind the Scenes at High-Performing Financial Services Firms Operations Management Enterprise Data Management Interoperability Performance Reporting Business Intelligence Compliance Management Albridge Data Warehouse Albridge Sales Practice Monitoring Operations Consulting Albridge Document Management Albridge Wealth Reporting Albridge Quarterly Performance Reporting* Applink Coates Analytics™ Albridge Virtual Network Albridge Replicated Data * This product name is not final Service and Operations Excellence Albridge Data Aggregation

© 2012 Albridge Solutions, Inc. Albridge Solutions, Inc. is an affiliate of Pershing LLC. Pershing LLC, member FINRA, NYSE, SIPC, is a subsidiary of The Bank of New York Mellon Corporation. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. “Providing performance information is the single most critical factor investors look for in their statements*” The Industry’s Best Performance Reporting Practices >Albridge Wealth Reporting™ –Web-based client reporting solution –150 financial institution customers –60 million accounts and $1.5 trillion in assets processed daily –Users  45,000 financial professionals  Three million+ investors >Albridge Wealth Reporting is ranked the number one portfolio management system in Financial Planning magazine’s Technology Survey 10 *DALBAR Inc. 12th Annual Trends and Best Practices in Investor Statements: Brokerage 57% of U.S. households with at least $10M in investible assets are working with five or more financial professionals 44% of wealthy households had changed their primary financial professional over the past 12 months

© 2012 Albridge Solutions, Inc. Albridge Solutions, Inc. is an affiliate of Pershing LLC. Pershing LLC, member FINRA, NYSE, SIPC, is a subsidiary of The Bank of New York Mellon Corporation. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. Albridge Applink Partners 11 Applink

© 2012 Albridge Solutions, Inc. Albridge Solutions, Inc. is an affiliate of Pershing LLC. Pershing LLC, member FINRA, NYSE, SIPC, is a subsidiary of The Bank of New York Mellon Corporation. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. Compliance Management >Driven by competition, compressed profit margins and increased compliance challenges >Identified five areas that broker- dealers consider top challenges >Responded to challenges in diverse ways—from implementing best practices to keeping pace with changes 12 Broker-Dealer Perspective – Beacon Strategies, LLC Source: Albridge and Beacon Strategies whitepaper “Broker-Dealer Sales Practices Oversight: Secrets of Their Success” (October 2010)

© 2012 Albridge Solutions, Inc. Albridge Solutions, Inc. is an affiliate of Pershing LLC. Pershing LLC, member FINRA, NYSE, SIPC, is a subsidiary of The Bank of New York Mellon Corporation. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. Compliance Tools >Rules-based compliance monitoring >Multi-custodial monitoring >Flexible workflow >Better compliance with smaller staff 13 Sales Practices Monitoring

© 2012 Albridge Solutions, Inc. Albridge Solutions, Inc. is an affiliate of Pershing LLC. Pershing LLC, member FINRA, NYSE, SIPC, is a subsidiary of The Bank of New York Mellon Corporation. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. Sales Practices Surveillance Automation Drives ROI 14 Daily Time Commitment to Review Trade Blotters With and Without an Automated Solution Source: “Broker-Dealer Sales Practices Oversight: Secrets of Their Success” whitepaper (October 2010) 70% Time spent reviewing trade blotters with an automated solution was 2 ¾ hours or 78% lower than without one

© 2012 Albridge Solutions, Inc. Albridge Solutions, Inc. is an affiliate of Pershing LLC. Pershing LLC, member FINRA, NYSE, SIPC, is a subsidiary of The Bank of New York Mellon Corporation. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. Operations Consulting – Characteristics of Highly Efficient Firms 15 More Productive Employees and Better Deployment of Technology Give Top Performers a Significant Competitive Edge Source: iNautix – Moss-Adams Independent Study: The Art of Efficiency A Holistic Approach to Operations (April 2009)

© 2012 Albridge Solutions, Inc. Albridge Solutions, Inc. is an affiliate of Pershing LLC. Pershing LLC, member FINRA, NYSE, SIPC, is a subsidiary of The Bank of New York Mellon Corporation. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. Paperless Environment Strategy 16

© 2012 Albridge Solutions, Inc. Albridge Solutions, Inc. is an affiliate of Pershing LLC. Pershing LLC, member FINRA, NYSE, SIPC, is a subsidiary of The Bank of New York Mellon Corporation. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. Document Management and Workflow Drives Real Business Value 17 NIGO Rates With and Without Document Management and Workflow for Annuity Processing Source: Large Midwestern Bank Broker-Dealer (2010) 66% The not-in-good-order rate with document management and workflow was 40 percentage points or 66% lower

© 2012 Albridge Solutions, Inc. Albridge Solutions, Inc. is an affiliate of Pershing LLC. Pershing LLC, member FINRA, NYSE, SIPC, is a subsidiary of The Bank of New York Mellon Corporation. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. Data Warehouse and Business Intelligence Products 18 Data Warehouse Data Mart The Albridge Data Mart allows efficient access to clients’ key business data and/or the framework to build out their strategic applications >Albridge-hosted solution >SQL >Standard data warehouse The Albridge Data Warehouse is a packaged turnkey data warehouse/ business intelligence product that allows a broker-dealer to have access to the key information about its business that is timely, accurate and actionable >Albridge-hosted solution >Broker-dealer-hosted solution >Custom data warehouse >Includes a business intelligence tool Coates Analytics >Management reports >Dashboards >Subadvisor certification and due diligence tools