1. Cegedim Relationship Management Key Perspectives on Customer Databases November 2013

2. 2 | Agenda This document should not be distributed without Cegedim authorization – Copyright 2013 Introduction 2013 Survey Results Executive Summary Recommended Readings Contacts

3. 3 | This document should not be distributed without Cegedim authorization – Copyright 2013 INTRODUCTION Key Perspectives on Customer Databases

4. 4 | This document should not be distributed without Cegedim authorization – Copyright 2013 Our Vision “Guide clients through the continuous transformation of the Life Sciences industry” Our Mission “Provide innovation in the sales, marketing & medical processes for Life Sciences with state-of-the-art technology, comprehensive value added data & industry leading services” Cegedim

5. 5 | This document should not be distributed without Cegedim authorization – Copyright 2013 43 years experience improving sales & marketing 8.100 employees worldwide 59% Outside France Relationship Management for Life Sciences Solutions & Services for Healthcare Insurers Software & Services for Healthcare Professionals 86 countries supporting customers €922 million revenue in 2012 Listed on NYSE Euronext Paris 1,1% Increase vs. 2011 Cegedim

6. 6 | This document should not be distributed without Cegedim authorization – Copyright 2013 13. 7 M HCPs in 73 Countries KNOW 50 K+ Tablet and smartphone users PERFORM 5 M+ Prescriptions filled thru Co-Pay PROMOTE 20 M Aggregate spend transactions Globally COMPLY 20 K+ Analytics users EVALUATE 1.5 M Calls Supporting Commercial Teams SUPPORT Cegedim Relationship Management

7. 7 | This document should not be distributed without Cegedim authorization – Copyright 2013 SURVEY RESULTS Key Perspectives on Customer Databases

8. 8 | This document should not be distributed without Cegedim authorization – Copyright 2013 2011 2013 Results from an Industry Survey

9. 9 | This document should not be distributed without Cegedim authorization – Copyright 2013 2013 1. Targeting strategy 2. Territory management 3. Customer knowledge for Sales force effectiveness 1. Targeting strategy 2. Territory management 3. Customer knowledge for Sales force effectiveness 2011 Data Usages

10. 10 | This document should not be distributed without Cegedim authorization – Copyright 2013 What for? Data Usages

11. 11 | This document should not be distributed without Cegedim authorization – Copyright 2013 2011 2013 1.Accuracy 2.Freshness 3.Coverage 4.Completeness 1.Accuracy 2.Flexibility 3.Freshness 4.Coverage 5.Completeness 96% 88% 81% 67% 82% 65% 64% 58% 45% Main Attributes Data Values

12. 12 | This document should not be distributed without Cegedim authorization – Copyright 2013 How to guarantee Accuracy? Processes listed as best practices for validation Data Values

13. 13 | This document should not be distributed without Cegedim authorization – Copyright 2013 What’s the impact? What’s the impact of HIGH data Quality? Data Quality

14. 14 | This document should not be distributed without Cegedim authorization – Copyright 2013 Data Quality What’s the impact of POOR data Quality?

15. 15 | This document should not be distributed without Cegedim authorization – Copyright 2013 2011 2013 Outsourced Inhouse + 4 pts OutsourcedInhouse Inhouse or Outsourced ? 47% 53% Data Management

16. 16 | This document should not be distributed without Cegedim authorization – Copyright 2013 2011 2013 1.Matching all sources 2.Establishing a unique ID/consoling Data 1.Matching all sources 2.Establishing a unique ID/consolidating Data 3.Verifying Data Key challenges Data Management

17. 17 | This document should not be distributed without Cegedim authorization – Copyright 2013 Data Expectations What to expect from an Outsourced Database?

18. 18 | This document should not be distributed without Cegedim authorization – Copyright 2013 2011 2013 1. Customer Master 2. Compliance tools 3. Inhouse Data management 1. Outsourced DataBase 2. Compliance tools 3. Customer Master Data Investments Top 3 priorities

19. 19 | This document should not be distributed without Cegedim authorization – Copyright 2013 Major trends 68 % 66 % 65 % 59 % Data Investments

20. 20 | This document should not be distributed without Cegedim authorization – Copyright 2013 20 | This document should not be distributed without Cegedim authorization – Copyright 2013 EXECUTIVE SUMMARY Key Perspectives on Customer Databases

21. 21 | This document should not be distributed without Cegedim authorization – Copyright 2013 2013 Survey key findings Values: Accurate data Validation: Phone verified by data experts 53% of the Surveyed participants already uses Outsourced database services Challenges: Matching all data and Consolidating a comprehensive view of customers along with verifying data. Expectations from an outsourced database: Access full panel of HCPs and Better Data quality through Professional data experts services Perspectives: Companies are coming to an understanding that data is becoming too problematic to collect and maintain internally. Investments: 68% of respondents plan on outsourcing this non-essential function and drive new advantages from next generation solutions.

22. 22 | This document should not be distributed without Cegedim authorization – Copyright 2013 68% of Life Sciences Executives Plan to Invest in Outsourced Databases 82% of survey respondents value accuracy as the most important criteria in selecting a data vendor. 63% consider phone verification by data experts as the most reliable method to validate customer data. Key Challenges of managing data internally: Priority Matching all sources Establishing a unique ID for each HCP High Quality data enhance Sales &Marketing Perfomance Cegedim Industry Survey 2013 EU State of Customer Data Low Data Quality impacts All levels ! Companies are coming to understanding that it is becoming too problematic to collect and maintain data internally Segmenting Targeting

23. 23 | This document should not be distributed without Cegedim authorization – Copyright 2013 Only OneKey provides Quality data mined by both Technology and Research Associates worldwide. OneKey Uniqueness

24. 24 | This document should not be distributed without Cegedim authorization – Copyright 2013 Key Perspectives on Customer Databases RECOMMANDED READINGS

25. Recommanded Readings Multichannel: Insights for Measuring Effectiveness October 2013 http://www.cegedimrm.com/Docs_Whitepaper/CRM/Multi-channel-Engagement-Strategy-2013.pdf 2013 US Trends in Aggregate Spend and Disclosure Reporting March 2013 http://www.cegedimrm.com/Docs_Whitepaper/Compliance/US-Trends-AggregateSpend- DisclosureReporting.pdf 2012 US Pharma Insights November 2012 http://www.cegedimrm.com/Docs_Whitepaper/Industry/2012_US_Pharma_Insights_Report.pdf Emerging Markets Today and Tomorrow: Insights on Healthcare, Pharmaceuticals and Future Trends in the BRIC Landscape April 2012 http://www.cegedimrm.com/Docs_Whitepaper/Industry/Emerging-Markets-Whitepaper-2012.pdf 2011 European Industry Survey on the Current State of Customer Data June 2011 http://www.cegedimrm.com/Docs_Whitepaper/Data/EU_Cust_Data_Mgmt_Survey_Rpt_June_2011.pdf

26. 26 | This document should not be distributed without Cegedim authorization – Copyright 2013 CONTACT Key Perspectives on Customer Databases

27. Contacts Authors: Esther van Hulten Senior Vice President, OneKey Customer Insights Division Cegedim Relationship Management esther.van-hulten@cegedim.com Morgane Lepee Marketing Director, Global OneKey Customer Insights Solutions Cegedim Relationship Management morgane.lepee@cegedim.com

28. 28 | This document should not be distributed without Cegedim authorization – Copyright 2013 Thank you!