Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved Chapter 2: The Emergence.

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Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved Chapter 2: The Emergence of Off- site Fashion Retailing

Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved Off-site Retailing: The retailing industry is experiencing increased merchant sales through the off-site channels of: The Internet Catalogs Home shopping channels

Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved Electronic Retailing All of the activities which occur in the distribution of products purchased by consumers through the utilization of computers. This is an important format for retailers of fashion apparel and accessories.

Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved Important Factors in Web Site Creation: Site creation costs Required number of screens to showcase merchandise Interactive component

Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved Web Site Design Considerations Company size Merchandise assortment Financial resources Available templates

Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved Classifications of E-Tailers Brick and Click Retailers Catalog Retailers with web operations Cable Retailers with web operations Web Site only Retailers

Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved Top Retailers with Internet Web Sites 1. Wal-MartBricks and clicks 2. SearsMultichannel 3. TargetMultichannel 4. KmartBricks and clicks 5. JCPennyMultichannel 6. Federated Dept. StoresMultichannel 7. May Dept. StoresMultichannel 8. GapBricks and clicks 9. TJXBricks and clicks 10. LimitedMultichannel

Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved To Enhance Consumer Experience with Online Shopping: Use of shopping consultants Use of customer service representatives Virtual try-on

Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved Growth of Catalog Retailers Due to consumer time constraints Increased use of toll-free numbers Expanded call center operating hours

Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved Catalog Shopping Benefits Convenience and ease in shopping Increased merchandise selection Better visual presentation Generous return policies Simple order procedures

Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved Home Shopping Retailing Multibillion dollar industry New component in retail industry Sell at lower price Interactivity aides sales

Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved Trends in Off-site Retailing Increase in small retailers Sophisticated web sites Nontraditional web sites Redesigned catalogs Specialized catalogs Internet cross-selling

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