1. Fashion Research and Resources
Chapter 4
Fashion Research and Resources

2. Fashion Forecasting Involves the following activities:
Studying market conditions
Noting life styles of customers
Researching sales statistics
Evaluating popular collections to find fashions
Surveying fashion publications, catalogs and design services
Observing “street fashions”
Keeping up with current events
Fashion From Concept to Consumer, 8/e © 2005 Pearson Education, Inc.
Gini Frings Upper Saddle River, New Jersey 07458

3. Fashion Forecasting Market research consists of:
Consumer research based on surveys, focus groups and in store interviews
Shopping
Sales records
Trend analysis is also critical.
Deciding on prophetic styles and trends for target markets is crucial for the retailer or manufacturer.
Fashion From Concept to Consumer, 8/e © 2005 Pearson Education, Inc.
Gini Frings Upper Saddle River, New Jersey 07458

4. Fashion Services and Resources
Fashion services are resources for fashion reporting, forecasting, and consulting.
They produce collection reports and trend reports, in addition to consulting.
Color services, web sites, video services and television and fashion magazines and newspapers also serve to inform and direct.
Fashion From Concept to Consumer, 8/e © 2005 Pearson Education, Inc.
Gini Frings Upper Saddle River, New Jersey 07458

5. Design Sources Historic and ethnic costume The Arts Fabrics
Historic inspiration and folk influences
Vintage clothing shops and services
Museums, libraries and bookstores
The Arts
Art, film, music and television
Fabrics
Travel and Nature
The Street Scene
Awareness
Fashion From Concept to Consumer, 8/e © 2005 Pearson Education, Inc.
Gini Frings Upper Saddle River, New Jersey 07458