Tourism is Economic Development Mayor’s Public Forum September 8, 2007.

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Presentation transcript:

Tourism is Economic Development Mayor’s Public Forum September 8, 2007

Mayor’s Tourism Summit

Follow-up Meeting September 5 th produced Short List of Ideas to use as framework

Professional Leadership is key to promoting and building a tourism plan

We need to identify: an effective brand for Harlingen target markets that are the best fit for Harlingen

We must develop the best websites possible to market opportunities for visitors

We should consider a Hospitality Training program

We should consider Regional Marketing Opportunities

Youth Sports Tournaments We Should Exploit the Climate

Year-round Birding Opportunities We Should Exploit the Climate

Decide how to: best package all there is for visitors to see and do distribute that information

Marine Military Academy & Iwo Jima Memorial

Harlingen’s Downtown

Valley Race Park

World Birding Center

Harlingen should develop “viral” marketing strategies for visitors such as Winter Texans (word of mouth)

Develop models to track return on investment for events and visitor initiatives R.O.I.

We need to market to residents, local businesses, and those already visiting Harlingen to: Increase Group Sales (Meetings, Reunions) Lengthen Stays

Oversight of the visitor operation should include trade and industry representatives using a model similar to the San Antonio CVB such as …

Attractions Lodging Restaurants Transportation Etc.

Creates Jobs Generates Tax Revenues Enhances Quality of Life Tourism

Tourism is Economic Development