Tourism is Economic Development Mayor’s Public Forum September 8, 2007
Mayor’s Tourism Summit
Follow-up Meeting September 5 th produced Short List of Ideas to use as framework
Professional Leadership is key to promoting and building a tourism plan
We need to identify: an effective brand for Harlingen target markets that are the best fit for Harlingen
We must develop the best websites possible to market opportunities for visitors
We should consider a Hospitality Training program
We should consider Regional Marketing Opportunities
Youth Sports Tournaments We Should Exploit the Climate
Year-round Birding Opportunities We Should Exploit the Climate
Decide how to: best package all there is for visitors to see and do distribute that information
Marine Military Academy & Iwo Jima Memorial
Harlingen’s Downtown
Valley Race Park
World Birding Center
Harlingen should develop “viral” marketing strategies for visitors such as Winter Texans (word of mouth)
Develop models to track return on investment for events and visitor initiatives R.O.I.
We need to market to residents, local businesses, and those already visiting Harlingen to: Increase Group Sales (Meetings, Reunions) Lengthen Stays
Oversight of the visitor operation should include trade and industry representatives using a model similar to the San Antonio CVB such as …
Attractions Lodging Restaurants Transportation Etc.
Creates Jobs Generates Tax Revenues Enhances Quality of Life Tourism
Tourism is Economic Development