SWTB EnglandNet Kick-off 25th September

Local, regional, and national product databases End-customers Travel agents Consolidators One-stop-shop EnglandNet will deliver... A National Distribution System for England’s tourism product

Opportunities Tourism product providers G product providers (data for already on TRIPs) G accommodation of which quality assured National, regional and local tourist organisations G >300 DMOs, >500 TICs, 150 Installed DMSs End-consumers and re-sellers G 5% of England’s GDP (£60 billion spent in 2001, 4/5 domestic)

Local, regional, and national product databases End-customers Travel agents Consolidators One-stop-shop EnglandNet connects existing systems “Interoperability” is key

Local, regional, and national product databases One-stop-shop Interoperability with Destination Management Systems (DMSs)

Interoperability conditions Healthy DMS suppliers sector G competitive, sound financial basis, growth of sector Level Playing Field: Neutrality of EnglandNet Sensible procurement by Destinations and Regions G ETC DMS procurement Advice EnglandNet interoperability Standards G Kite marking Interoperability business case G Added value of connection to EnglandNet

Level Playing Field “RTB” intends that all destinations and providers have access to Destination Management Services to provide cost effective marketing and E-commerce services. “RTB” strongly advises that destinations and providers select only those DMSs that are or will be interconnected with EnglandNet, in order that they gain access to the EnglandNet national distribution system. With the foregoing proviso, each destination should examine the merits of all DMS suppliers and select whichever is in their view the most appropriate for their needs.

VisitEngland VisitBritain One-stop-shop Interoperability with Marketing and Sales Channels EnglandNet will be data acquisition mechanism for Jigsaw

Local, regional, and national product databases End-customers Travel agents Consolidators EnglandNet’s central functions Product database. Customer database. Services.

Local, regional, and national product databases End-customers Travel agents Consolidators EnglandNet National Product database Product database. Copied from DMSs plus direct data entry

Local, regional, and national product databases End-customers Travel agents Consolidators EnglandNet National Customer database Customer database. Copied from sales channels

Local, regional, and national product databases End-customers Travel agents Consolidators EnglandNet Services Services. Content Management Community Building E-commerce

EnglandNet: Content Management For RTBs, DMOs, ETC, and BTA Editing and publishing services (Website creation and traditional publishing) Improving access to information for national, regional and local marketing G Product and Destination information G Customer relationship management

EnglandNet: Community Building Services For the Websites of RTBs, DMOs, ETC Building tourism communities and regional and local brands G signing up more product providers to DMOs and RTBs G developing partnerships for innovating cross destination/cross regional product packages - ENTICE G bringing end-customer associations/clubs/forums under the tourist board umbrella

EnglandNet: E-commerce For the Websites of RTBs, DMOs, ETC Increasing the bookings for England’s products, particularly for small/medium providers G One-stop-shop with convenient search, booking, payment services G High quality customer support G Distribution to travel agents and end-consumers Increased number of Bookings (VisitBritain expects 20 million visits this year)

EnglandNet: Incorporation RTBCo ETC Shareholders Agreement Memorandum and Articles of Association

EnglandNet: Organisation Project Director: Paul Byerley Product Development Manager: Ken Lum Regional Co-ordinator: Heather Furminger Operations Manager: Aman Sood Commercial Manager Quality of Service Manager Office/Events Administrator: Elma Murphy Business Administrator: Zinnah Findlay Central Team: Regional: RTB project manager and customer management staff for: marketing, data management, product quality

Regional Implementation RTB Regional Plans by End September include : G Planning and design Project management Communications DMO needs survey regional architecture G User Requirements and Testing User group input and review of usage scenarios User Acceptance testing Pathfinder projects G Operation TIC services roll out Data capture (TRIPs plus gaps) Marketing new DMS services Establish and operate service support

Pathfinder Projects Northumbria: Use of geocoded tourism data and pilot of Northumberland National Park South and South East: Interoperability with EnglandNet of 3 DMSs and piloting of national distribution of High Weald products South West: Interoperability with EnglandNet and pilot for Bristol, Bournemouth and Cheltenham London: Piloting of mobile ‘phone tourism booking service Heart of England: Piloting of national travel agency IATA settlement system Yorkshire: Online shopping for local crafts and foodstuffs, community services Cumbria: Online communities for Hadrian’s Wall Tourism Partnership East of England: Promotion of market towns. North West: Interoperability with EnglandNet and pilot of farm tourism and products for single parent families.

Milestones

EnglandNet: Service Provision Provider of national infrastructure to RTBs, ETC, BTA: EnglandNet Service provider to Destinations and tourism product providers: RTBs Service provider to end-customers: ETC, BTA, other sales channels

EnglandNet: Commercial Contracts RTB EnglandNetCo ETC RTBCo owner DMO Tourism Provider BTA Other distributors End customers/ Travel agents RTBs DMOs RTBs are customers, suppliers, and owners ETC is customer, and owner.

EnglandNet: Product Quality Policy For Sales Channels: G All accommodation products quality assured via national scheme or equivalent For Marketing Channels: G Can include other products (3 year time limit)

EnglandNet: Pricing, Business Cases EnglandNet Operation RTB………………...Y% EnglandNet Co…… Z% Commission - C% Provider Model A – Showing Commission Split - DMO as DMS Service Provider DMO Provider RTB EnglandNet Operation RTB………………...Y% EnglandNet Co…… Z% Model B – Showing Commission Split - RTB as DMS Service Provider Consumer Subscription Fee Booking Fee Commission Share - X% Subscription Fee Commission - C% Consumer Booking Fee Commission Share - X%

Benefits Tourism product providers G more bookings, reduction in cost of marketing DMOs G strengthen services and revenues, competitive advantages End-consumers and re-sellers G one-stop-shop of quality assured product DMS suppliers G reduction in risk for product development, strengthen revenues England G platform for marketing England

Support from RDAs Co-ordination and financial support G technical/project integration with EnglandNet G DMS procurement policy G relevant skills training G promotion Bases for co-ordination G RTB’s EnglandNet Regional Plans G ETC animation Plan G EnglandNet Business Plan